It would be fair to say that the marketing industry has been stretched over the last few years, with online forms mainly taking over. Something else which is gaining a lot of attention from companies is bulk texting and while this might seem bit of an unsolicited option at first, there's no doubt that it has endless benefits.
To demonstrate just how bulk texting is taking marketers by storm, we'll now take a look at a few of the advantages associated with it.
Immense open rates
A recent statistic suggested that 98% of all SMS messages are opened and subsequently read. If you were then compare this to the email open rate statistics, the differences are extraordinary. Therefore, even for those companies who are just aiming to get their brand out to the public, the text message option can work wonders and thatâs without considering any of the conversion statistics.
Fast and to the point
There's no doubt that SMS marketing is much more different to any other type out there. There is absolutely no lead time, which can make it hugely effective for a lot of businesses. For example, if you are looking to suddenly increase the amount of visitors heading to your store on a given day, a quick text message can do exactly that. There's no dramatic build up, it's fast and to the point.
Cheap and cheerful
And finally, this happens to be one of the cheapest marketing methods out there at the moment. By using a company like this one, it's possible to send a huge amount of texts out at a rate which will, more often than not, create a high ROI. This, as most marketers will tell you, is all that is desired from a typical campaign.