So what is social media optimization? With all the Google updates and penalizations, the whole SEO world is seeking new ways to improve their rankings on the results pages. Social Media Optimization (SMO) is simply how you could make your web content sharable throughout the social platforms. The modern web offers so many ways to promote your content and help people view the content, therefore in the modern setup, it not a question of getting large numbers to visit your website, itâs all about getting as many people as possible to read your content. Itâs important to do it right if you really want your content to reach a lot of people. It is very important to make use of apps, social media entry points and widgets if you want to grab positive attentions and benefits to your product. The more mobile the content, the easier it would be to promote. So if you are planning to start a social media campaign for your company, here is an overview.
Letâs see why in the modern context social media optimization is very important. So letâs try to find the answer to the question âWhy on earth should you care of SMO?â The answer is this, there are so many social networks in the modern world driving a lot of traffic to a lot of websites. For example Comedy Central, Forever 21 and Etsy websites are getting a lot of traffic through social networks more than from the search engines. The popularity of your social campaign and the resulting referral social traffic relies on two main factors.
- How charming your content is.
- How sharable your content is across the networks.
SMO can help you get a lot of traffic to your site because the content has mostly spread at a personal level. Also the sharing process is very specific and mostly it spreads within the target market. The friend who shares more or less all the time would be shared with people of similar interest creating an ideal target audience for you. The next advantage is that the social signals would directly influence the search engine ranking and would lead to direct SEO as they would be counting the social signals as direct votes for the domain.
SMO is simply not about building a greater social media presence. It doesnât matter if your company is big on social media or not, the social networks that belong to another can be leveraged.
Before the advent of Facebookâs social graph, widgets acted as the basic tool that let people âgrabâ your content and then share on their own blogs and other social network profiles. A very good example of an organization which widely used widgets to let fans share their content in their platform without ever having to visit their website is the NBA. Another thing that could greatly help in SMO is content sharing, also called social sharing. Many social networks, mainly Facebook offers a lot of sharing options with their inbuilt widget. There are a lot of other considerations in SMO that needs to be considered but time does not permit.
I hope the brief overview gave you a good idea on how it works.