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Product Design - How it helps to achieve business goals

Published on 27 February 15

If there is one aspect of business that integrates a whole bunch of diverse aspects, then it has to be product design. This is one fabulous area that brings together technology, art, science, ergonomics, culture and psychology too. Obviously then, one cannot underline the importance of product design adequately. Here are a few things that go into this fascinating activity.

The right technology
Paola Antonelli talked about good design integrating technology, cognitive science, human need, and beauty. This is immensely true. When you are looking for a firm to help you with good product design, check if they have the right aesthetic sensibilities and technology to offer to you. Some of the specific things to look for are:

  • 3D printing that can convert concepts to objects
  • Full spectrum support for the design process - from conceptualization to completion
  • Customization of design services and
  • Ability to serve different business sectors too.
The right feel
Don Norman said that design should include many things including the feeling. This is the only way in which a product can succeed in being relevant to and preferred by the end user. Product design firms will therefore be able to give you personalized services that will cater to:

  • The industry or sector in which you operate
  • Your understanding of technology
  • Your wishes for the end product and
  • The ability to visualize exactly what you have in mind.
The gap between ideas and know-how

Conceptualizing a product - per se - is an easy job. An individual can charge his thought process with intangible facets such as culture, values and even colors! Translating all these thoughts into something usable and valuable and even profitable is a product designer’s job. As Drew Davies said, good design must be defined by appropriateness to audience and effectiveness.

This is where the expertise and know-how of a product design firm comes into play. The ability to understand the brief of a client is paramount when it comes to the design process. A design firm must also be able to tell the client what will work and what will not when it comes to business applications of a product.

A designer will be the bridge between a client’s muse and a customer’s use.

The task of bridging goals

Product design must take into account the fact that the process has to result in a product or service that:

  • Generates profits
  • Fosters brand recognition and reputation
  • Is loved by customers and
  • Is simple and user friendly.

So, when you are in the market seeking out the services of a design firm, you should be able to enter into a conversation with them to ascertain whether they can look after all these end goals. After all, it is not a question of making the most outrageous design. For a business organization, design also has to result in profitability. The delicate balance between creativity and commerce must be met by product designers and product design firms.

Thus, looking for the best possible firm when it comes to product design can go a very long way in helping you meet diverse business goals.

This blog is listed under Development & Implementations Community

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