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The Best Day To Launch Your Mobile App

Published on 18 April 15
It has been always a big confusion for mobile app developers when it comes to launching and promoting their mobile app on the app store, after all the hard work of developing the mobile app. The chances of making or breaking the app market depends on the launching and promoting an app only. Thus the selection of launching day for any mobile application should be selected wisely.
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The mobile app launching timing is everything as per the app optimization and marketing point of view. Analyzed reports says that weekends are the best time to launch mobile apps on the app store. These are the days people are trying out new applications by downloading and using them. Though application launching and marketing strategy totally depends on the category and the targeted audience for that app, and thus while thinking of launching any mobile app the day selection should be done on the basis of these audience to be free.
When people are downloading or buying?
By analyzing that when people are most likely to download or buy mobile apps by surfing the app store, and offering them your application in an interesting manner could be turn into a good number of download for that particular app.

There are so many websites available to help developers to track their app performance and download ration, marketing insights and app revenue estimates like for example we can consider Sensor Tower or App Annie too. These two service provider are helping developers to track their mobile app performance and keep them updated with the download ratio and even countries from where his app is getting downloaded the most and worst.
Records says that Thursday is good for iOS
As Apple’s app store is changing its editorial round every Thursday, people are checking it out for new or updated apps on or after Thursday. Another reason that why Thursday is good is that if developer will launch an app targeting weekends, then hopefully it will reach out more people as they used to browse the app store more during weekends.

But if people are planning fun for weekends then they will not going to spend their time after surfing for new apps on the app store, as they will check out an app store during week days by spending some time for trying out new app. They even try new apps on during a week when they are at their office, they will surf for new business apps which will help them for accomplishing some of the business purpose.
Public holidays should be focused
Mostly people are getting off from their job and taking some rest when it is public holiday. By targeting this, app developers can hit the download rates of their mobile app. If a developer is planning to develop any seasonal app for particular occasion then he must plan to develop and launch that app before that occasion as people are going to use that kind of app only during that occasion. If suppose a developer is planning to make an app targeting Christmas then he should launch that app before Christmas vacations to be start, this way many people will surf an app store that time and will come to know about his app. This is also one of the best way to launch the mobile app by targeting people.

Thus user behavior is not predictable for app downloading or app store surfing. It is totally up to users and their convenience for spending their time for this purpose.

iPhone app developers are usually not knowing when their app will be approved on the Apple app store, and thus they can not make any assumption about his app to be live on the store. Well company is offering a tool to the developers that will show the percentage of app approved.
This blog is listed under Development & Implementations and Mobility Community

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