on 19 September 18
Do you want to ensure that visitors immediately leave your website as soon as they land on it? Then you should probably make it difficult for them to find what they are after. Do you want visitors to stay on your website longer and convert into customers by purchasing stuff? In that case, here are some simple web design tips you can follow for improving and enhancing your website:
1- You need to have a professional and polished logo because it is an important part of your brand and it should be made prominent. A high-resolution image should be used as a logo and it should be present on all webpages, not just the homepage.
2- It is better to use intuitive navigation for your website. The primary navigation options should be displayed in a horizontal menu bar on the top of the website whereas the secondary navigation options you should be under the primary bar or in the sidebar, which is on the left-hand margin. Navigation should be simple and straightforward because complicated navigation is one of the top reasons why visitors end up quitting a website.
3- These days, it is easy for visitors to become visually overloaded with images and when they encounter too many options, their brain will eventually stop processing. If you want to keep visitors on your website, you should cut back on the clutter. You have to check that there aren't any competing calls to action such as animated gifs, photographs and graphics that can draw the visitorâs eye away from the important areas. The options and links in the header and footer should also be reduced to streamline pages and keep content short and to the point.
4- A neutral color palette should be used to keep your website elegant, clean and modern at the same time. Only small dashes of color should be used for key graphics and headlines as they can aid in guiding visitors to the most important contents. Make sure that the color palette used on your website is consistent with your logo and other marketing materials.
5- When you are selecting fonts for your websites, bear in mind that visitors will be accessing your website through various devices such as laptops, tablets and mobile phones. Some fonts may look clear on PCs, but may not be so easily understood on mobile phones. An expert designer from fmrwebdesign.com writes on their blog that one must choose a font and size thatâs easily visible on all devices easily as it creates a fluid design. This will help the website be more visible as well, as per the latest mobile friendly Google Algorithm tweak.
6- The days of using Flash are gradually coming to an end. It is time for you to get off this bandwagon as well and go for other user friendly options. HTML5 is gaining more support in comparison as it can function on most devices without a plug-in and is also search engine friendly. The same cannot be said for Flash.
These simple web design tips can be implemented easily, but you should work with professional designers for a complete and effective overhaul of your website.
This blog is listed under Development & Implementations Community