on 08 August 19
You log into Google. Then you type in the required keyword. You pressed Enter. And finally you will get a list of all the links that match your queries. For a regular, net-savvy citizen, this is a daily task. Have we ever wondered what decides the rank of the pages that appear in front of us? We will just click the one that captures our eyes first. But why do other websites rank lower than the ones at the top of the first page? What criteria decide the ranking system? This is where the concept of Search Engine Optimization or SEO hops in. SEO, or the process of affecting the visibility of a certain page result on a search engine, is an indispensable Internet-marketing strategy. (For a basic SEO guide, visit this page: http://www.webconfs.com/seo-tutorial/introduction-to-seo.php)
How exactly does a search engine work? Search engines can perform several operations such as crawling, indexing, processing and calculating. Crawling on the web is performed by the âspiderâ software that assesses all the links and takes out the pages that match the keyword. But there are so many pages, how does the spider know what to sort out? This is where keyword density comes in - the spider separates the page which uses the relevant keyword for a certain number of times; otherwise, your page might just pass undetected for months. To briefly sum up the process, the search engine then calculates the relevancy after which the topic that you want is finally retrieved. What is finally displayed on the results page is this retrieved matter.
But despite its cost-effective and strategic features, many commercial ventures are still intimidated by the so-called âdifficultyâ of Search Engine Optimization. Although it is time consuming and immensely demanding, let me tell you that the SEO technique is not really that difficult. It is just our perceptions about it that we need to simplify.
Making SEOs more User-friendly
Search Engine Optimization has now evolved drastically - the major focus has shifted from the content of the website to the satisfaction of the user. Today, Google will award companies that have shifted from tough algorithms to more user-friendly guides.
Itâs very similar to how you choose to enter a certain shop in a mall - you will only enter the shop that satisfies your need. SEO today takes works in a similar manner; your webpage should be able to grasp your customerâs attention, whether you have looked into their queries and accordingly modified your products, or whether you have acted according to their needs and so on. And just as you would go back to that favourite shop of yours, you will also go back to your favourite website.
An important example of this would be the review platform or the comments section in most websites. Just like social networks, a review platform allows you to discuss your queries freely and if it is a good website, people will definitely look into them.
The Accessibility of SEO
You donât have to be super-techie and no coding knowledge is necessary to dig into this deeper. If you have a vision, you just need to master the basics of SEO to get on with your dreams.
Business developers have to realize that it is no longer the complex algorithms of web development that one needs to master; rather it is the simple strategies behind the Search Engine Optimization technique, which a person should need to harness. What matters today are good leadership, managerial skills and a website which delivers according to the publicâs needs. It is a win-win situation for a person who can analyze the publicâs opinion and channel it to create a web page that meets their expectations. These websites are the ones that will rank higher in search engine results.
You should also possess the creativity to organize your pageâs content in such a way that Google recognizes its purpose and its function. All important keywords have to be included along with strong headlines and compelling write-ups. Use your discretion judiciously and promote your content either through blog posts or through question and answer sections or even on social networking sites. A good website developer therefore should be a brilliant content writer.
The best place to get a started is on the Google Webmasters Tool (https://www.google.com/webmasters/tools/home?hl=en), which can tell you what matters and what doesnât. Using this, you can easily get the data, tools, and diagnostics needed to create and maintain Google-friendly websites and mobile apps. Just add your website and get started.
Social networking makes it Easy.
Today, we are all living under the same roof and the builders of this roof are social networking sites like Twitter and Facebook. Itâs no longer about letters and telegrams; what happens in one part of the world reaches the other part of it in a matter of minutes. Promotion of quality-driven and content-heavy techniques on Facebook is also a cost effective and essential job.
Through platforms like LinkedIn, you can just keep on building the connections. Find the customer who needs you and promote directly to them through social platforms. Capture their interest and mould them to your needs, so that when they go back to their search engines, your website will be the first thing they will search for.
Localization and SEO
Small businesses should focus on localization of their products. Many searches today are made keeping the local intent in mind. For pages with a physical address like restaurants and local eateries, tapping into the preference should be done through essential statistical measurements and researches on Human Resources. SEO will become easier for a growing business through registration in local databases like www.alllocal.com. Search engines will then provide results on the basis of user locations.
SEO is a vital addition to your marketing strategy which will complement your vision and will make it available to the world. If you can somehow bring the basics of SEO into your grasp, then there isnât much that anyone can do to stop you from reaching your goals. For all those small entrepreneurs out there, dream big and let your passion fly. That is what matters. Search Engine Optimization will lead your road to success!
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