List your organizations' location
Head over to Google+ and create a page for your organization. Make sure that maximum information about your location and all other details, like your organization’s name, telephone number, address, etc. is given. It is complimentary and helps the users searching for you, by listing your organization on maps, providing them with directions to get to your business, etc. Even though the major attention is given to Google, it is better to get listed at Yahoo and Bing as well.
Keywords; the guiding light for your website.
Keywords play a major role in getting found. Do some thorough keyword research related to the service provided by your organization to identify which keywords suit best. For instance, an organization that sells custom made suits would probably have one of its keywords as custom made suits along with their geological location. Once you’re done with the research, place your keywords strategically throughout your content for on page optimization. Remember, one of the biggest tips and tricks is that, Google pays more attention to content originality than keyword density, so don’t stuff it in there.
Request for reviews from your customers
Never hesitate to request reviews from customers. However, only request reviews from real customers, not from friends. Additionally, get references from the chamber of commerce and reputed local directories to improve the searcher’s trust. This will result in increased traffic to the website, because customers know that the organization is real and existing.
List your website in Webmaster
Once you’re done working with on page optimization, write Meta descriptions that are brief and incorporate your most targeted keyword in the description. Crawl your web page, one by one in Google Webmaster Tools. This step stores your website in the Google indexes.
Don’t neglect smart phone users
The number of users searching from their smart phones is increasing rapidly. So make sure that the website is responsive too. Or else, you could be missing out on a lot.
These are a few on page optimization tips to improve your website’s local influence. Following these will definitely raise your probability of ranking high. 
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