As a business owner, you must be thinking of ways to rev up your sales and revenues. It is beyond doubt that mobile phones are the next big things and their potential must be utilized. Apart from the advanced hardware and software, the apps are what make the usage of the phone very interesting and cool. There are almost 5 million apps on Google Store and the count shows a consistent increase. The importance of Android application development, hence, cannot be undermined.
More than 4 billion people use Android across the globe and if surveys are to be believed, 80% of the time spent by the users is on the apps. If you look at this data from a business perspective, you will observe that if you do not have an Android app, you are losing on the attention of billions of users. An app, on the other hand, will put you in the eye of those users and your app might become a hit, thus causing a hike in your profit. Therefore, to ring in more profits, Android application development has no alternative for your business.
An app, however, does not easily become viral. Virality has to be inducted into it through several means that include deeplinking, provision for connecting with friends and other such things. Unless the user is able to invite his or her friends to try the app, the appâs popularity cannot be magnified. Rewards points, referral rewards are some of the ways, an app can be made viral.
Reasons why an Android app is so important to your business
To be able to conceive and create an Android app that has all the attributes of being successful, you need seasoned developers building your apps. As the competition has grown, there are many rival apps already in the market and your company needs to ensure that your app offers something that others do not. If you are an e-commerce company, the importance of having an exceptionally designed and developed Android app becomes a necessity. This is so because the mobile-internet has become widespread and people often use their mobile apps to look for products and services online.
It may be argued that mobile compatible websites can serve the purpose of targeting the mobile users and investment on apps is necessary. However, this argument can be lambasted by several reasons and logics.
First, an app lets the users access a particular e-commerce portal with no interference from others as in the case of mobile browsers.
It is easy to access a service through an app as compared to mobile browsers where the users are required to feed in the URL.
Push notifications can be sent to users to apprise them of deals, offers and sales.