SMS or short messaging services are definitely the most fundamental forms of text messages. Right from the inception of mobile phones, SMS have proved to be the spine of mobile communication. In fact, SMS are so effective that this form of communication soon turned into a commercial form of marketing. Bulk SMS services are known to everyone in today’s marketing world, and even in today’s world of online marketing, SMS services still hold a powerful position.
Nevertheless, sometimes the pesky SMS from promotional companies can really give you a lot of trouble. It certainly feels quite irritating to receive a promotional SMS when you are in the middle of something important. To help people out from this kind of annoying situation, recently TRAI or the Telecom Regulatory Authority of India came up with a different form or category of SMS services called as a Transaction SMS service. So, what are the prime differences between transactional and promotional types of SMS services? Let’s find out.
The Difference between Them:
First of all, let us talk about the Promotional SMS. Like the term suggests, a promotional SMS is sent with the purpose to market, advertise or promote one’s products or services. If the SMS has been sent with the purpose to talk about something that is salable, then it will be placed under the category of promotional SMS. No matter whether the SMS is desired or not by the recipient, if it tries to sell anything, it will still be considered as a promotional one.
As a matter of fact, promotional messages can be blocked by using the power of NDNC or National Do Not Call. However, bulk SMS service providers always come up with different ways to find their way into your mobile phones, even if your number is registered in the NDNC list. In order to make laws more effective against the senders of promotional, SMS, TRAI has also imposed a service tax on such SMS. In addition, an extra fine of 5 paisa has also been imposed on the same. As a result, sending promotional, SMS has definitely turned out to be a costlier these days.
Transactional SMS Service:
Now, let us talk about the Transactional SMS Service. Transactional messages are the ones which are considered important for the users. In simple words, it can also be referred to as Service messages. Messages that are related to the services to you have already availed are placed under the category of transactional SMS.
These messages incorporate messages that are sent with the intension to help the client or user get information related to the services he or she is using already. Transactional SMS services do not contain any kind of marketing or promotional tone. For example, bank account holders always get SMS related to the balance detail of their bank account.
In addition, they also get an SMS whenever money is debited or credited to their bank account. So, these messages are sent purely with the purpose to inform the client about the existing services.
Since these SMS do not contain any kind of promotional or marketing information, therefore even the numbers that are included in the NDNC list get these messages. As a matter of fact, the sender details feature a format of 6 alphabets. So, those were the basic differences between Promotional and Transactional SMS services.
When SMS services that are categorized under the Transactional type always have to follow the rules, otherwise if they send any promotional content then they can be fined heavily. For this reason, it is essential to understand the difference between what a Promotional SMS service is and what is a transactional.
This blog is listed under Telecommunications Community