Do you live and breathe social media? Do you have experience of building social engagement campaigns that deliver clear business benefits? Can you spot an opportunity and take a proactive approach, crafting the perfect response to a customer and identifying and working with influencers, whilst also ensuring every post is always on brand? Are you as comfortable with analysing your social activity as you are drafting campaign creative? If so, you may be just the person we're looking for. This is an excellent opportunity for someone who wants to develop as a social media specialist in a large organisation, managing their own accounts and developing, executing and analysing social campaigns across channels.
What you'll be doing
Working within our journals division, in our content and communications team, you'll play a key role in promoting Taylor & Francis journals and building social communities on a specific portfolio of accounts. It's not about firing out generic broadcasts; we want you to be at the heart of the social conversation about the subject areas we publish in, be able to identify and build relationships with key influencers, and spread the word about the research we publish to (and beyond) our existing communities.
You'll be creating and implementing social media plans across a portfolio of accounts, helping shape our social media architecture, and evaluating and measuring activity against agreed KPIs, so we know we're developing and learning through everything we share.
Who we're looking for
Already a social media professional (with at least a year's experience of working in a social media role, managing multiple accounts, whether in-house or in an agency), you know exactly why social is important in building brand awareness. You've got a strong understanding of what engaged online communities need, you take customer service in these spaces seriously, and you're following relevant market trends. What else do you need?
A minimum of at least a year's experience of leading on developing, executing and analysing social media campaigns. Creative and editorial skills, with a proven ability to create and / or adapt content and copy to fit a target audience. Knowledge and understanding of social media platforms (Facebook, LinkedIn and Twitter essential) and how they should be used for the relevant target audience. Experience using one of the big social media tools (e.g. Hootsuite or Social Studio). Proven track record of running paid social media campaigns and the ability to report against KPIs. Ability to develop and manage business relationships with key external and internal contributors. Able to analyse and report on social media marketing performance, with Excel skills to support this. As good in person as you are online - a team player, a great communicator and a proactive multi-tasker. Continuously improve on own skill set through engaging in new learning opportunities, supporting the wider team and maximizing expertise of your colleagues.
This position is based at our office in Milton Park, Oxfordshire.