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Remote Marketo System Administrator

Location Denver, United States
Posted 10-October-2020
Description
Description

Marketing Automation Administrator

Job Description

Overview

The marketing automation administrator is responsible for all aspects of the marketing automation platform (Marketo) including CRM Sync, Email Deliverability, Lead Management, Lead Lifecycle, Database Management, Database Governance, Reporting, User Management, and Process Documentation. Strategic responsibilities include program strategy, monitoring and analyzing, governance, training and playbook deployment. Execution functions include program development, system development, quality assurance, measurement and template execution. This role supports strategic marketing as a marketing administrator, reporting to the Marketing Operations and Technology Manager.

Position can be remote.

Roles/Responsibilities

Manages the technical conceptualization of demand creation, nurturing, scoring, and routing program strategy

Creates nurturing, scoring, and routing programs to support the marketing organization

Creates emails, landing pages, forms and reports within the MAP, including templates for use by others within the marketing function

Oversee email deliverability including proper MAP setup and maintenance programs

Documents MAP processes, programs and procedures

Monitors and reports on effectiveness related to tactics and programs managed by the MAP and related applications

Standardizes, cleanses and uploads contact lists into the MAP

Collaborate with the demand center and/or field marketing teams to ensure there is a cohesive creation, execution and testing/optimization strategy to increase engagement

Trains marketing resources on how to run reports and accomplish basic tasks within the MAP

Manages the MAP database including CRM sync, support, database standardization and cleanup initiatives

Organizational Interlocks

Marketing operations

Field marketing

Product marketing

Sales operations

Web marketing

Technologies Supporting the Role

MAP (Marketo)

Sales force automation (Salesforce)

Content management/Web content management

Business intelligence

Web analytics

HTML editor

Marketing resource management

Background/Experience

Bachelor's degree, ideally in computer science, marketing or business, or comparable experience

Two or more years of administering a sales force automation (SFA) system

Two or more years of MAP administration experience

Marketo Certified Expert required, Marketo System Architect a plus

One or more years of experience in demand creation related activities (email, trade shows, search engine optimization/search engine marketing, event marketing)

Team-player attitude, able to effectively communicate with various departments/stakeholders

Experience working with business owners in defining reporting and data requirements

Strong independent project management skills

Able to think critically and exercise independent judgment and discretion

Highly organized and self-motivated

Capable of handling multiple tasks with competing priorities in a fast-paced environment

IND123


Qualifications

Background/Experience Bachelor's degree, ideally in computer science, marketing or business, or comparable experience2 or more years of administering a sales force automation (SFA) system2 or more years of MAP administration experienceMarketo Certified Expert required, Marketo System Architect a plusOne or more years of experience in demand creation related activities (email, trade shows, search engine optimization/search engine marketing, event marketing)Team-player attitude, able to effectively communicate with various departments/stakeholdersExperience working with business owners in defining reporting and data requirementsStrong independent project management skillsAble to think critically and exercise independent judgment and discretionHighly organized and self-motivatedCapable of handling multiple tasks with competing priorities in a fast-paced environment
Job Category: Marketing
Locations:

EEO Statement:
Windstream is an equal opportunity employer. At Windstream, we celebrate the authenticity and uniqueness of our people and their ideas. All qualified applicants will receive consideration for employment without regard to race, color, religion, national: origin, gender, sexual orientation, gender identity, age, disability and veteran status. The diverse voices of our employees fuel our innovation and our inclusive culture. Employment at Windstream is subject to post offer, pre-employment drug testing.

 
Awards & Accolades for MyTechLogy
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Finalist at HR Vendor of the Year 2015 Awards under the category Best Learning Management System
Finalist at HR Vendor of the Year 2015 Awards under the category Best Talent Management Software
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