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Growth Manager - Martech & Attribution

Location Mumbai, India
Posted 22-March-2021
We serve high quality content to millions of customers across millions of devices, all of which are constantly evolving and changing. As we increase our scale, we plan to add to our existing user base through highly personalized and targeted marketing initiatives.

YOUR KEY RESPONSIBILITIES Professional with deep understanding on digital marketing, various marketing channels (GoogleAdwords, DV, Facebook etc), web analytics tools, CRM systems, Automation.
In depth understanding and challenges around various attribution methodologies and performance measurement techniques.
Experience in managing marketing data pipelines including 3rd party partners data, mobile attribution platform data, web analytics data coupled with in house purchase data.
Work closely with product, tech & analytics to understand customer complete customer journey and ideate around interventions to improve data logging, sanity and establish standard methodologies to analyse the data.
Hands on experience in extracting data from various tools in order to deep dive and analyse the performance drivers.
Ability to own the charter and work with multiple stakeholders to get the work done.
A true change driver to push forward the best in class solution and ability to persuade stakeholders with respect to solutions benefits and trade-offs.

WHAT TO BRING 6- 8 years of experience in Marketing Tech and analytics.
Strong background with lead based or ROI clients, including Consumer tech (app based).
Experience in working with digital marketing teams managing data pipeline on cloud or big data.
In-depth, hands-on experience like Google AdWords, Facebook, DBM API integrations, feed automation, flood lights implementation, UTM tracking etc.
Exposure to CRM systems, Firebase, Automation technology (shell scripting, scheduler), web analytics tools events firing and de bugging.
Knowledge of Analytics, Attribution and Planning tools (eg. Branch, Appsflyer, DCM, etc.).
Strong analytics mindset with problem solving skills.
Min 6 to 8 Years.

Awards & Accolades for MyTechLogy
Winner of
Top 100 Asia
Finalist at SiTF Awards 2014 under the category Best Social & Community Product
Finalist at HR Vendor of the Year 2015 Awards under the category Best Learning Management System
Finalist at HR Vendor of the Year 2015 Awards under the category Best Talent Management Software
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