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Sr Analyst, CRM Analytics

Location Bengaluru, India
Posted 08-August-2021
Description
The successful candidate will primarily focus on driving business results through the development and execution of world class analytics designed to meet evolving business needs. He/she will support HBCs strategies through the delivery of best of breed campaign management, measurement of all-channel and cross banner marketing promotions, the extraction of key analytical insights and by providing customer centric recommendations. The scope of work spans across HBC banners and includes both store and ecomm channels. The ability to think strategically about customer and business challenges and proactively propose solutions will be critical to their success. Forward thinking is the key to this role as new technologies and opportunities present themselves.

Who You Are:
Gather and translate business requirements on key projects
Effectively manage project assignments and documentation, including establishing and communicating overall priority and defining project scope, deliverables and timing. Communicate assignment status against goals ongoing.
Generate ad-hoc reporting/customer profiling and conduct customer analysis based on various models and segmentation including demographic, behavioral and migration trends to support various Hbc initiatives and inquiries by extracting financial, demographic and sales history information via HBCs customer database.
Generate customer-profiling analysis, campaign lists and post campaign analysis in support of various marketing and other CRM initiatives.
Develop and present clear and comprehensive findings/recommendations to leadership on key initiatives.


You also have:

A Masters degree, preferably in a quantitative field like Engineering, Economics, Mathematics or Statistics.
1 to 4 years of overall analytics experience with at least 2 years in marketing analytics and database marketing.
Demonstrate strong technical skills, including proficiency in some of the following areas: SAS, R/Python, SQL, and Excel.
Working experience with Oracle, MS SQL, Teradata or other database products.
Working experience with Tableau, MicroStrategy or other business intelligence tools an asset.
Working experience with Unica Campaign or other campaign management tools an asset.
Knowledge of web analytics packages (e.g. Omniture, Core metrics or Google Analytics)
Proven ability to wade through data and apply findings to business problems that achieve incremental revenue and margin.
Marketing and/or business analysis experience.
Experience in retail, financial, or other consumer based industries is an asset.
Strong mathematical, written, and verbal communication skills.

As an Analyst, you will:


Strategic ThinkingThink strategically by clearly anticipating future trends and consequences. Create clear and compelling business plan and communicate effectively to cross-functional partners.

Drive for Results - Pushes self and others to exceed goals and achieve breakthrough results. Recognizes the key actions necessary to achieve results, establishes and communicates the priorities to supervisor, demonstrates persistence in removing barriers to achieving results, and encourages others to do the same.

Business Acumen - Leverages business judgment to shape strategy, based on understanding of operational, financial, and organizational requirements and capabilities.

Provide tracking of various customer campaigns to determine success, as measured by response, ROI, or other business objectives of the programs and maintain data for any longitudinal analysis.

Integrate existing analytical tools (segmentations, models, etc.) into analytical deliverables, analyze and interpret/manipulate data (customer database, Teradata/Data-warehouse, 3rdparty) from disparate sources, translate data findings and interpretation of business requirement into actionable information.

Subject matter expert on the data sources contained in the customer database and how they can be leveraged to address business challenges and opportunities.

Coordinate with internal IT department and provide instructions upon any database maintenance and restructure.

Participate in the strategic development of system capabilities within advanced analytics and modeling, data mining and database marketing.

Automate and streamline operational processes.


How Often You May Travel:
NA

Your Life and Career at HBC:
Be part of a world-class team; work with an adventurous spirit; think and act like an owner-operator!
Exposure to rewarding career advancement opportunities, from IT to Human Resources, Merchandising to Finance.
A culture that promotes a healthy, fulfilling work/life balance
Experience
Min 2 to 5 Years.

 
Awards & Accolades for MyTechLogy
Winner of
REDHERRING
Top 100 Asia
Finalist at SiTF Awards 2014 under the category Best Social & Community Product
Finalist at HR Vendor of the Year 2015 Awards under the category Best Learning Management System
Finalist at HR Vendor of the Year 2015 Awards under the category Best Talent Management Software
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