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Digital Content Strategist

Location Bengaluru, India
Posted 17-September-2021
Create, develop and manage content (web pages, blog posts, marketing collaterals, social media posts, etc).
Write insightful and compelling stories that attract and engage target audience.
Work across departments to communicate content needs and ensure assets are being gathered in a timely manner to meet deadlines.
Check all content for consistency, accuracy, and overall quality assurance.
Ensure content reflects the organization in terms of tone, style and grammar.
Create, prioritize, and manage digital assets for web content.
Work with design team to create visual content (graphics or simple videos to be included with social media posts).
Strong knowledge of todays website standards.
Replicate established tones/slang, industry related jargon, as well as develop specific communication tones for Scketchs audience.
The want to learn and implement new technologies.
Search Engine Optimization (SEO) strategy and implementation.
Research, identify and establish partnerships with authoritative websites for link-building.
Update and maintain Scketchs presence on social networking sites (i.e., respond to fan questions, finding fans and followers, creating buzz, leading discussions, etc).
Stay up-to-date with the latest industry trends, content performance metrics and customer challenges in order to build a more effective editorial calendar.
Monitoring various online resources (i.e., social sites, blogs, media websites, etc.) to identify opportunities for audience engagement and marketing ideas.
Min 2 to 7 Years.

Awards & Accolades for MyTechLogy
Winner of
Top 100 Asia
Finalist at SiTF Awards 2014 under the category Best Social & Community Product
Finalist at HR Vendor of the Year 2015 Awards under the category Best Learning Management System
Finalist at HR Vendor of the Year 2015 Awards under the category Best Talent Management Software
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