How to Ensure Your Website is Found by Google
Published on 14 February 13
Keredy921
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After launching a website it can be very exciting to watch it climb positions, gaining visibility in Google and other search engines. However, a common misconception among web users is that Google contains all of the internet, and by simply launching a website the search giant will be aware and eventually rank its content. This misunderstanding can leave many businesses frustrated and confused when they cannot locate their content using Google.
In actual fact, for Google to serve content to its users, it must first locate and index websites across the internet, building a library of information to with which it creates results from. This process calls for the search giant to virtually visit, or crawl, websites using ‘spiders’ to gather and cache all the information on a page. This means that simply launching a website is not enough to get it found in Google.
To ensure your website is crawled and indexed by Google, be sure to take the following steps upon site launch.
Submit the Website to Google
The easiest and most obvious solution getting your website found is to simply submit your content to Google. The most effective way to submit content is to register for Google Webmaster Tools, which as part of the process will authenticate your website. The tool makes Google aware of your website meaning it will often index content within hours of registration.
Create an XML Sitemap
If a websites pages are not being indexed by Google the first action that an SEO agency will take is to check for a current XML sitemap. This will be used by search engines as an illustration to where all available pages across the website are, enabling efficient crawling without reliance being placed primarily on ithe navigation of links between pages.
Include a Robots.txt File
Inserting a robots.txt file stating that all content across the website will encourage search engine spiders to crawl and index content.
External Links
Having links originating from websites that search engines have already indexed towards a new website will encourage indexation. This is because during the next index cycle spiders will then crawl from one website to another, so long as the links do not contain a ‘no follow’ attribute. For quick indexation it’s important that links originate from authoritative websites such as those a PR company would use for distribution, as Google is thought to visit websites of a low quality less frequently.
Whilst establishing backlinks from authoritative websites is a useful method for site indexation, links from social media websites are also very effective. This is due to the ever-changing nature of social content meaning search engines need to visit very regularly to keep up. With this in mind a link from a platform such as Facebook, Twitter or Google+ can help get a site found by search engines very quickly.
By taking these step steps you should see your content begin to appear in Google’s search results pages in no time at all.
In actual fact, for Google to serve content to its users, it must first locate and index websites across the internet, building a library of information to with which it creates results from. This process calls for the search giant to virtually visit, or crawl, websites using ‘spiders’ to gather and cache all the information on a page. This means that simply launching a website is not enough to get it found in Google.
To ensure your website is crawled and indexed by Google, be sure to take the following steps upon site launch.
Submit the Website to Google
The easiest and most obvious solution getting your website found is to simply submit your content to Google. The most effective way to submit content is to register for Google Webmaster Tools, which as part of the process will authenticate your website. The tool makes Google aware of your website meaning it will often index content within hours of registration.
Create an XML Sitemap
If a websites pages are not being indexed by Google the first action that an SEO agency will take is to check for a current XML sitemap. This will be used by search engines as an illustration to where all available pages across the website are, enabling efficient crawling without reliance being placed primarily on ithe navigation of links between pages.
Include a Robots.txt File
Inserting a robots.txt file stating that all content across the website will encourage search engine spiders to crawl and index content.
External Links
Having links originating from websites that search engines have already indexed towards a new website will encourage indexation. This is because during the next index cycle spiders will then crawl from one website to another, so long as the links do not contain a ‘no follow’ attribute. For quick indexation it’s important that links originate from authoritative websites such as those a PR company would use for distribution, as Google is thought to visit websites of a low quality less frequently.
Whilst establishing backlinks from authoritative websites is a useful method for site indexation, links from social media websites are also very effective. This is due to the ever-changing nature of social content meaning search engines need to visit very regularly to keep up. With this in mind a link from a platform such as Facebook, Twitter or Google+ can help get a site found by search engines very quickly.
By taking these step steps you should see your content begin to appear in Google’s search results pages in no time at all.
This review is listed under
Peripherals
Community
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