Learn the relevant skills to get into the hottest role in tech today!
The most comprehensive and easy-to-understand introduction to Product Management, led by a senior product practitioner. Supplemented by quizzes, resources and a course completion certificate.
A recent news article calls the Product Manager the 4th most important role in a company today, making product management one of the hottest jobs in the market. However, most people are unaware of what exactly a Product Manager does. Does the role require technical skills or business skills? And what is it about the role that demands extreme empathy with the customer?
This e-learning course by the Institute of Product Leadership is a foundational course that demystifies the role. Starting from the very basics ofÂ â€œWhat is a product?â€,Â the course curriculum introduces students to theÂ productizing processÂ and the skills and frameworks such asÂ Market Analysis, Strategic Planning, Product Planning, Go to Market and Sales EnablementÂ required to design, launch and nurture a product. Students will also be introduced to the role and career path of a Product Manager and theÂ business, technology and customer contextsÂ a person needs to master to become a good Product Manager.
Although no prior knowledge is required, an appreciation or hands-on experience of how product and services companies operate is helpful.