Creating Ornate Logo Type in Illustrator
Pluralsight
Course Summary
In this series of lessons we'll focus on creating hand-rendered logo type in Illustrator. Software required: Illustrator CS4.
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Course Description
In this series of lessons we'll focus on creating hand-rendered logo type in Illustrator. We'll begin by learning about the steps in the design process that lead up to building our logo. These steps include getting to know our client and their project in the client briefing or interview. Gathering inspiration and saving it for later reference in the research phase. Then outputting ideas in the form of quick thumbnails and sketches during the experimentation phase. From there we'll dive right into the execution phase where we'll spend most of our time building a vector version of our logo. Finally, we'll explore a couple of ways that we can add that extra bit of visual appeal to our logo before presenting it to our client. Software required: Illustrator CS4.
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Course Syllabus
Introduction and Project Overview- 1m 7s
—Introduction and Project Overview 1m 7sCreating Ornate Logo Type in Illustrator- 5h 16m
—The Client Briefing and Creative Brief 7m 27s
—The Research and Experimentation Phases 8m 57s
—Setting up Our Document 10m 10s
—Beginning to Build the First 'M' in 'Mayhem' 13m 22s
—Beginning to Add Flourishes to the Letter 'M' 10m 45s
—Continuing to Add Flourishes to the Letter 'M' 11m 24s
—Finishing Our 'M' and Beginning the Letter 'A' 10m 15s
—Finishing the Letter 'A' in 'Mayhem' 10m 57s
—Beginning to Build the Letter 'Y' in 'Mayhem' 12m 14s
—Finishing Our 'Y' and Beginning the Letter 'H' 10m 50s
—Continuing to Build the Letter 'H' in 'Mayhem' 10m 51s
—Finishing Our 'H' and Beginning the Letter 'E' 10m 23s
—Finishing Our 'E' and Beginning the Second 'M' 11m 34s
—Finishing 'Mayhem' and Starting 'Scooters' 10m 8s
—Continuing to Build the Letter 'S' in 'Scooters' 12m 15s
—Finishing the First 'S' in 'Scooters' 10m 55s
—Beginning to Handle Overlapping Letterforms 11m 43s
—Finishing with Overlapping Letterforms 10m 11s
—Building the Letter 'C' in 'Scooters' 12m 15s
—Building Each 'O' in 'Scooters' 10m 14s
—Building the Letter 'T' in 'Scooters' 10m 57s
—Building the Letter 'R' in 'Scooters' 11m 48s
—Spacing and the Baseline Tweaks for 'Scooters' 11m 0s
—Beginning to Fine Tune the Word 'Mayhem' 10m 9s
—Finishing Adjustments to the Word 'Mayhem' 10m 33s
—Adding a Flourish Underneath 'Scooters' 11m 56s
—Finishing the Flourish Underneath 'Scooters' 11m 18s
—Proofing Our Letterforms 14m 36s
—Adding Finishing Touches 7m 13s
