A bad data model leads to an application that does not perform well. Therefore, when developing an application, you should create a good data model from the start. However, even the best logical model can’t help when the physical implementation is bad. It is also important to know how SQL Server stores and accesses data, and how to optimize the data access. Database optimization starts by splitting transactional and analytical applications. In this course, you learn how to support analytical applications with logical design, get understanding of the problems with data access for queries that deal with large amounts of data, and learn about SQL Server optimizations that help solving these problems.