Effective Facebook Advertising
Pluralsight
Course Summary
Developers hold all the power in Facebook advertising. Learn the tricks only marketers think they know with this course on Advertising your apps through Facebook.
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Course Description
Jesse Stay, author of this course, created his first app with visions of getting a lot of users and making a lot of money, only to get there and realize he didn't know what to do to get those users. This course shows the techniques Jesse learned along the way, as a developer, to specifically use Facebook advertising to grow the audiences of his apps and exceed beyond the competition. If you're trying to get "an edge" in growing your users, this course is for you!
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Course Syllabus
Introduction- 5m 52s
—Title and Introduction 5m 52sUnderstanding Advertising- 22m 19s
—Title and Introduction 4m 27s
—Key Takeaways 3m 41s
—What you Need to Know 4m 51s
—Search Advertising 2m 38s
—ROI 1m 5s
—Measurement 1m 56s
—Advertising and Social 1m 45s
—Real Life Examples 1m 56sSetting Up Your First Ad- 14m 36sUnderstanding Facebook Ads- 24m 12sBuilding Ads Based on Passion- 25m 42sTaking Advertising Further with Facebook Power Editor- 25m 13sMeasuring Ads With the Facebook Ad Manager and Insights- 16m 37sOverview of Facebook Ads API- 9m 57s