Social Media Marketing for Your Startup

Pluralsight
Course Summary
Learn how to utilize the power of social media to market your startup in this detailed course that covers setup, ongoing management, and also countless tools and tactics.
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Course Description
This course is a complete guide to start and run a successful social media campaign for any business. It covers everything from how you should approach social media, to setting up your presence on the relevant platforms, and also how to manage your accounts either in-house or outsourced. It goes into even more depth by suggesting the adequate content format and structure for the main platforms and also comes with a comprehensive list of tested resources and practices to catalyze your efforts. Simply said, this course puts you at the top of your game when it comes to social media marketing.
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Course Syllabus
Why Social Media Marketing?- 12m 53s
—Why Social Media Marketing? 9m 4s
—The Data Behind Social Media Effectiveness 3m 48sIdentify the Right Platform for Your Start-up- 22m 4s
—Does the Platform Match Your Brand's DNA? 6m 0s
—Top 3 Social Media Networks - #1 Facebook 4m 10s
—Should Your Brand Be on Twitter? 4m 6s
—Should Your Brand Be on LinkedIn? 2m 38s
—BONUS: Should Your Brand be on YouTube? 5m 10sSetting up Your Social Media Accounts- 59m 0sSocial Media Ongoing Management- 48m 1sSocial Media and Everything Else- 36m 20sLast Thoughts- 6m 11s