Every day on the job you interact with people who do not share your background knowledge and opinions. Therefore, communicating a single message consistently to a diverse groups of end users is critically important, as is developing a coherent strategy for delivering that message through a multi-tiered, end-user communication campaign. In this course, End-user Communications for Better IT, you'll learn how to accomplish this across a variety of mediums, be it in print, in-person presentations, or in pre-recorded videos. First, you'll discover how to build a communication strategy. Next, you'll learn how that communication strategy encompasses a variety of persuasive, emotional, as well as informative and instructive appeals to get the job done. Finally, you'll explore how to accomplish this across a variety of mediums. After watching this course, you'll be able to effectively keep end-users up-to-speed on the latest IT implementations.