Adobe Analytics Fundamentals
Pluralsight
Course Summary
This course is designed for marketers and analysts looking to understand the benefits of web analytics, those looking to optimize their site and marketing, and those who want to learn how to successfully use Adobe Analytics after implementation. Software required: Adobe Analytics.
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Course Description
Adobe Analytics is an essential part of truly understanding the benefits of web analytics. In this course, Adobe Analytics Fundamentals, you will learn how to generate reports in Adobe Analytics to help answer your business questions. Next, you'll explore the multiple reasons why you need analytics. By the end of this course, you'll know about how data is collected, and have learned how to analyze metrics and segmentation. Software required: Adobe Analytics.
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Course Syllabus
Course Overview- 0m 53s
—Course Overview 0m 53sWhy Web Analytics?- 18m 46s
—What Is Web Analytics? 3m 8s
—Using Web Analytics 8m 44s
—How Data Is Collected 3m 29s
—Understanding Report Suites 2m 10s
—Login to Adobe Analytics 1m 12sReports & Analytics Interface- 22m 11sMetrics- 32m 21sVisitor Acquisition- 32m 1sVisitor Identification & Segmentation- 12m 40s
