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Adobe Analytics Fundamentals

Course Summary

This course is designed for marketers and analysts looking to understand the benefits of web analytics, those looking to optimize their site and marketing, and those who want to learn how to successfully use Adobe Analytics after implementation. Software required: Adobe Analytics.


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    Course Syllabus

    Course Overview
    - 0m 53s

    —Course Overview 0m 53s
    Why Web Analytics?
    - 18m 46s

    —What Is Web Analytics? 3m 8s
    —Using Web Analytics 8m 44s
    —How Data Is Collected 3m 29s
    —Understanding Report Suites 2m 10s
    —Login to Adobe Analytics 1m 12s
    Reports & Analytics Interface
    - 22m 11s
    Metrics
    - 32m 21s
    Visitor Acquisition
    - 32m 1s
    Visitor Identification & Segmentation
    - 12m 40s


Course Fee:
USD 29

Course Type:

Self-Study

Course Status:

Active

Workload:

1 - 4 hours / week

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