Creating a Brand Style Guide
A brand style guide allows you to communicate your brand consistently across all mediums. This course will teach you about understanding branding, communicating logo uses, defining brand typography, distributing a brand style guide, and much more. Software required: Adobe InDesign CC.
Are you a business owner, brand manager, or graphic designer, who creates and works with client brands or your own? In this course, Creating a Brand Style Guide, you'll develop an understanding of branding and learn the different elements it takes to create your own brand style guide. First, you'll begin by learning about effective branding. Next, you'll start working with establishing consistent brand colors across all media, defining and communicating your logo uses, and defining your brand typography. Finally, you'll explore how to utilize photography and video in your brand, and how to use and distribute your brand style guide. When you're finished with this course, you'll have a better understanding of the importance of various brand communication elements, how to solidify the desired uses of those elements and interactions, and strategies to set down concise rules to ensure control and consistency of brand element usage and visual representation. Software required: Adobe InDesign CC.
Course SyllabusCourse Overview- 1m 54s
—Course Overview 1m 54sUnderstanding Branding- 10m 6s
—Intro 0m 46s
—What Is a Brand? 1m 52s
—Why You Need a Brand Style Guide 3m 28s
—Introducing the Brand Style Guide 3m 6s
—Wrap-up 0m 52sEstablishing Consistent Brand Colors Across Media- 25m 58sDefining & Communicating Your Logo Uses- 23m 48sDefining Your Brand Typography- 26m 27sUsing Photography and Video in Your Brand- 22m 7sUsing and Distributing a Brand Style Guide- 15m 52s