Developing a Killer Personal Brand
Pluralsight
Course Summary
Personal branding is critical to your career management, income security, networking success, freelancing, etc. Learn how to build a killer personal brand.
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Course Description
In this course you will learn about personal branding and how it applies to you. We will go over personal branding basics and foundations. We will learn about different tools and platforms to create, enhance and share your personal brand. We will talk about how to empower others to talk about you the right way so you can enjoy the power of "word of mouth" marketing. We will dive into examples of how people have used some of these tools and tactics for their own personal brands. This course is designed to give you empowerment as an employee, business owner, and leader, and be in a position to give more to your network and your job.
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Course Syllabus
The What and How of Personal Branding- 41m 2s
—Introduction to Personal Branding 1m 44s
—Identifying your Current Personal Brand 6m 0s
—Thought Leaders, Subject Matter Experts, and Your Brand 3m 1s
—Can People Find You? 1m 16s
—Defining Your Niche 6m 26s
—Personal Branding Influencers 3m 18s
—Income Security and Personal Branding 2m 50s
—The Cost of Developing Your Personal Brand 3m 23s
—Example of a 12 Month Personal Branding Strategy 4m 10s
—Identifying Industry Influencers (Are You an Influencer?) 3m 4s
—The 360 Review: A Tool to Understand How Other Perceive You 3m 36s
—Wrap-up and Summary 2m 14sTactics- 56m 29s
—Introduction 0m 18s
—Three Personal Branding Rules 11m 54s
—Developing Your Tagline 3m 40s
—The 30 Second Pitch 3m 47s
—Branded Business Cards 2m 50s
—Personal Branding & Social Networking 2m 44s
—Getting the Right Picture (aka Avatar) 2m 22s
—Personal Recommendations and Your Personal Brand 2m 37s
—Blogging for Your Personal Brand 5m 18s
—Writing an eBook for Your Personal Brand 1m 41s
—Should You Have a Print Book? 2m 22s
—Public Speaking to Enhance Your Personal Brand 3m 44s
—The Power of Your Career Path (and Projects Worked on) 2m 43s
—Does Your Wardrobe Enhance Your Brand? 3m 25s
—Using Elance and oDesk (and Others) for Your Brand Enhancement 2m 57s
—Online Portfolios and Interactive Resumes 3m 27s
—Wrap-up 0m 40sAwesome Personal Branding Examples- 22m 41s
