Pay Per Click (PPC) Certification Training
Intellipaat
Course Summary
About Pay Per Click (PPC) Certification Course This is a comprehensive training in search eng
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Course Description
This is a comprehensive training in search engine marketing and the Google Pay Per Click tool. As part of the training you will learn about Google AdWords, keyword research, creating the right PPC campaigns, targeting the core audience, learning how the bidding process works, analyzing the performance of the PPC campaigns and all other aspects to help you become a Google certified AdWords professional.About Pay Per Click (PPC) Certification Course
What you will learn in this training course?
- Introduction to search Engine Marketing
- The various aspects of the Google AdWords program
- Choosing the right keywords for advertising campaign
- Various keyword match types and its significance
- Familiarizing with the PPC auction model
- Setting up the ad campaign and the right pricing
- Structuring the campaign based on various conversion factors
- Analyzing the performance with the right metrics
- Creating dynamic ads and split test campaigns
- Google Display network and video ad campaigns
Who should take this training?
Digital marketing professionals, advertising, analytics and project managers, entrepreneurs and business personnel.What are the prerequisites for taking this PPC training?
There are no prerequisites for taking this training.Why should you take this training?
In today’s digitally-driven economy it is important for each and every organization to have a digital presence. Google AdWords is the biggest ad platform on the internet in order to reach out to your target audience. Most of the organizations are already on the Google AdWords platform and a lot of organizations will get on this bandwagon soon. All this creates huge opportunities for professionals who are having the right training in PPC and have earned the Google AdWords certification. This training will prepare to take the top jobs in the search engine marketing domain.
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Course Syllabus
Pay Per Click (PPC) Course Content
Introduction to Search Engine MarketingImportance of search engine marketing to get the visibility and customers on the internet, the benefits of online advertising compared to other forms of advertising.Keyword ResearchIntroduction to keywords, choosing the right keywords based on the business angle and what customers search on search engine, the various types of keyword matches and the significance of each keyword match type.Google AdWordsWhat is Google AdWords, how Google AdWords works, the various sections of AdWords and best practices defined by Google.Creating PPC ad campaignsThe Pay Per Click ad campaign, how PPC works, creating a new ad campaign, choosing the language, location and understanding the Google bidding process for PPC ads, various stages of ad campaigns, deploying split test in ads.Getting the best out of Google adsIntroduction to various Google ad networks, Google Display network, deploying video ad campaigns, callout extensions and other special features of Google ads.Using metrics to analyze campaignsWorking with the various metrics in Google ad campaigns, monitoring the right metrics, taking the decisions based on the analytics, measuring the performance of ads.Optimizing the PPC adsIn-depth understanding what works in PPC ad campaigns, daily budget for ads, starting and stopping of the campaigns, importance of ad groups, ad positioning, ad rank, ad action, quality score of ads, cost per click calculations.Creating targeted ad campaignsVarious aspects of targeted ad campaign, targeted placement, targeting the audience, demographics, creating dynamic ads with data feeds, Google sponsored promotion, understanding the audience list and having the right targeted approach.Google AdWords ExpressIntroduction to Google AdWords Express, how it differs from Google AdWords, the various features and advantages of AdWords Express, ensuring minimal management, getting the right performance of ads.Reporting in PPCExtracting the right reports with Google AdWords, key performance indicators, reporting segments, dimension tab and other useful reports in Google AdWords.
This course is listed under
Development & Implementations
, Data & Information Management
, Networks & IT Infrastructure
, Digital Media & Games
, Project & Service Management
, Quality Assurance & Testing
, Server & Storage Management
and E-Commerce
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