SEO, SMM, SEM, Google Analytics Training - Combo Course
Intellipaat
Course Summary
Our SEO, SMM, Google Analytics master program lets you gain full proficiency in digital marketing. We provide the best online training classes to help you learn the technique of SEO, SMM, architecture of website, keyword selection, Google Analytics Report. Work on real world industry projects.
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Course Description
About Course
Be the expert in Digital Marketing and improve your website ranking by learning SEO, SMM, SEM and Google Analytics from scholarly trainers.
This is a Combo Training Course that includes the complete individual Courses of SEO, SMM and Google Analytics to help you give a distinct advantage when it comes to digital marketing. This Course shall prepare you in various optimization techniques, Google AdWords, PPC, Social media marketing principles and Google Analytics tool.
What you will learn in this Training Course?
- Understanding of digital businesses
- Various tools and techniques for digital marketing
- Learning SEO and on-page optimization tips
- End-to-end Google AdWords PPC campaigns
- Understand Google Analytics
- Work with Google Webmaster
- Get to know about social media marketing
- Ways to get people to follow and share your content
- Learn metrics to determine effective campaigns
- Google Reporting tools and evaluation techniques
Who should take this Training Course?
- Digital Marketing and Analytics professionals
- Project Managers and Business professionals
What are the prerequisites for taking this Training Course?
There are no specific prerequisites for taking this Training Course.Why should you take this Training Course?
Today businesses have no option but to hop on the digital bandwagon. This makes the role of the digital marketing, SEO, SEM, SMM and analytics professionals critical to the success of these digital enterprises. This Combo Training Course gives you the complete proficiency to work in the digital marketing domain of any global enterprise for top salaries.
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Course Syllabus
Search Engine Optimization Course Content
Search Engine LandscapeWhat is SEO?, What is Search?, What is a Search Engine?, What Search Engines are used for?, Why use SEO for your Business?, SERPs, Categorization of SERPs, Crawling, Indexing and Ranking, How search Engines Work?, Evolution of Search Engines
SEO AuditWhat is an Audit Reasons?, Benefits of performing SEO Audit, Search Engine Commands, Domain Information, Domain canonicalization, xml, txt, Custom 404 Page structure, Search Engine Friendly URL, Checking Broken Links
On-Page OptimizationWhat is On-Page Optimization?, Reasons and Benefits of On Page SEO, Keyword Analysis, URL Mapping, Title Tag, Meta Tag Description, Meta Keywords and Focus Keyword, Alt Tags, Header Tags, Anchor Text, Internal Links Creation, Creating Search Engine Friendly URL, Removing Broken Links
On Page Optimization Using WordPress Based Website – SEO YoastWhat is Yoast?, Installing WordPress SEO by Yoast, Individual Blog Post and Webpage Optimization through Yoast, Title Tag, Meta Tag Description, Meta Keywords and Focus Keyword, Alt Tags, Header Tags, Anchor Text, Internal Links Creation, Creating Search Engine Friendly URL, Removing Broken Links
Google Analytics and Google WebmasterWhat is Web Analytics?, How Google Analytics works?, Why Google Analytics is needed for SEO Campaigns?, How to configure Google Analytics?, Google Analytics plugin configuration within WordPress, Checking Real-time Analytics, Looking at Geo (location) of overall audience., Users flow, Acquisition – All Traffic – Channels, Traffic achieved through organic search, In-Page Analytics
Web CEO, SEO Profiler and Other SEO ToolsGoogle Commands: allintitle, allinurl, etc., Ahrefs Backlink Checker Tool, Webceo (Ranking and Reporting), Screaming frog (Audit Tool), Domain Tools, Archive Tools, Duplicate Content Checking Tool – Copyscape, Filling DMCA (Digital Millennium Copyright Act), SEO Profiler (Audit Tool)
Project – Off Page Optimization – Link BuildingWhat is Off Page Optimization?, Benefits of Link Building / Off Page submissions, Directory Submission, Social Bookmarking, Article Submission, Google Map Listing, Guest Blogging, Press Release Submission, Blog Creation and Customization, Social Media Links
Black Hat SEO Techniques to AvoidHidden Text, Doorway Pages, Google Bombing/Link Wheel, Duplicate Sites, Automated Submissions, Keyword Stuffing, Paid Links, Link Farming, Article Spinning
Online Reputation ManagementWhat is Online Reputation Management?, Relationship between SEO and ORM, Listening Tools, Google Alerts, Social Mention, Tactics to rectify negative reviews, Use of Content
Algorithms and Google UpdatesWhat is Algorithm?, Why Google updates Algorithms?, Google Panda, Google Penguin, Google Hummingbird, Google Mobile Friendly Update, Google Top Heavy Update, Google EMD Update, Google Pirate Update, Google Pigeon Update
Social Media Marketing Course Content
Social Media IntroductionWhat is Social Media?, How did the evolution of Internet Happen?, Metrics, Campaigns & Execution Overview
Digital marketing vs. Social Media MarketingVarious parameters of Digital Marketing, Various parameters of Social Media Marketing, Minor and major differences between Digital marketing & Social Media marketing
Paradigm evolution of Social Media and ContentEvolution of Social Media through the years, How did Content Trends develop Social Media?, Content Marketing Trends and its Benefits via Social Media
Content Marketing and Real-time marketingWhat is Content Marketing?, What is Real-time Marketing?, Differences between the two, How to make your brand grow by practicing both?
Project – Viral MarketingIntroduction to Viral Marketing, Implementation of Viral Marketing, How can a brand tap into it for growth?
Marketing on Social Media platformsFacebook, Twitter, LinkedIn, Pinterest, Instagram, Snapchat, Deep insights into all Social Media Channels, Marketing parameters for social channels, Best campaigns on platforms
Facebook Marketing in DetailUnderstanding Facebook Marketing, Facebook Glossary, Facebook Fan vs. Page vs. Group, FB Plugins, Exercise on Facebook Posting, Creating external tabs on Facebook Page, Uploading Contact for Invitation, Creating External tabs on Facebook, Creating Page
Facebook Media MarketingIncrease Fan following on Page, Marketing on fan page, Fan Engagement, Important Apps/Listing, Facebook Advertising, Types of Facebook Advertising
Best Social Media Campaigns/Best Digital CampaignsCase Studies and Learning through exercises and assignments, Successful Strategies Creation
Google Analytics Course Content
Introduction to Google AnalyticsUnderstanding about Google Analytics, the importance of Google Analytics (GA) in the overall digital analytics strategy, creating a business plan by deploying GA, how GA helps marketers and analysts to improve the performance of the business by measuring the various metrics, working with the GA dashboard, the various elements, the various Report types, the standard Reporting Views in GA, customizing Reporting Views, creating goals and GA administration.
Google Analytics and Google Webmaster ToolsSetting up of Google Analytics account, inserting the right code on website, data optimization using search query data, tracking the different elements in the overall digital marketing strategy through web master, tracking content performance, the various metrics like average time spent, bounce rate, number of visitors, SEO results tracking, the various tools in webmaster, tracking of social media metrics, various additional functions done via Google Analytics like tracking offline marketing, app tracking, segmentation of traffic, video interaction and phone call tracking.
Audit and Conversion TrackingThe various steps in auditing of Google Analytics, measuring bounce rte by traffic type, filtering account, tagging of URL, tracking of website conversion, micro and macro conversions, generating custom reports, interpreting results by unifying it, tracking traffic source.
Features of Google AnalyticsBenefiting from the various features of Google Analytics, introduction to additional advanced options available in GA for configuring of various tracking options, creating multichannel funnels, integrating CRM functionalities, apps and mobile websites, real time analysis using Google Analytics.
E-Commerce and TrackingDeploying of GA for e-commerce tracking, understanding the various advanced techniques for e-commerce scenarios, GA enhanced commerce, the schema of enhanced e-commerce, working with various data like action, product, impression and promotion data, site mapping, creating template, the difference between reporting and analysis, analyzing multi-channel traffic source, onsite merchandising, analyzing of shopping behaviour, creation of e-commerce reports.
Mobile App AnalyticsDeploying of Google Analytics for tracking the performance of mobile apps, measuring of user behaviour, the various metrics for mobile apps screen tracking, tracking features for both Android and iOS, event tracking for mobile apps, complete tracking of e-commerce app on the mobile.
Google Tag ManagementIntroduction to Google Tag Manager, tracking various analytics, and marketing metrics using the Google Tag Manager, the important rules to follow, designing website tags and coming up with firing rules, improving the performance of Google Analytics, containers and structure accounts, providing user permissions, setting up containers, previewing containers and learning about the various container versions.
Google Analytics Setup – Effective TipsThe best practices for setting up of Google Analytics account, generating customized dashboards, custom alerts, in-page analytics, custom report filtering, option for table view, Pan session analysis, Recency and Frequency Reports, deploying GA for matched query types, the keyword position and day parts.
Pay Per Click (PPC) Course Content
Introduction to Search Engine MarketingImportance of search engine marketing to get the visibility and customers on the internet, the benefits of online advertising compared to other forms of advertising.
Keyword ResearchIntroduction to keywords, choosing the right keywords based on the business angle and what customers search on search engine, the various types of keyword matches and the significance of each keyword match type.
Google AdWordsWhat is Google AdWords, how Google AdWords works, the various sections of AdWords and best practices defined by Google.
Creating PPC ad campaignsThe Pay Per Click ad campaign, how PPC works, creating a new ad campaign, choosing the language, location and understanding the Google bidding process for PPC ads, various stages of ad campaigns, deploying split test in ads.
Getting the best out of Google adsIntroduction to various Google ad networks, Google Display network, deploying video ad campaigns, callout extensions and other special features of Google ads.
Using metrics to analyze campaignsWorking with the various metrics in Google ad campaigns, monitoring the right metrics, taking the decisions based on the analytics, measuring the performance of ads.
Optimizing the PPC adsIn-depth understanding what works in PPC ad campaigns, daily budget for ads, starting and stopping of the campaigns, importance of ad groups, ad positioning, ad rank, ad action, quality score of ads, cost per click calculations.
Creating targeted ad campaignsVarious aspects of targeted ad campaign, targeted placement, targeting the audience, demographics, creating dynamic ads with data feeds, Google sponsored promotion, understanding the audience list and having the right targeted approach.
Google AdWords ExpressIntroduction to Google AdWords Express, how it differs from Google AdWords, the various features and advantages of AdWords Express, ensuring minimal management, getting the right performance of ads.
Reporting in PPCExtracting the right reports with Google AdWords, key performance indicators, reporting segments, dimension tab and other useful reports in Google AdWords.
Projects WorkProject Work
Project 1– Off Page Optimization – Link Building
Problem Statement – It includes benefits of link building, directory submission, social bookmarking, guest blogging, social media links and so on.
Project 2– Viral Marketing
Problem Statement – It includes viral algorithms, various principles, deploying viral marketing techniques and so on.
Project 3 – Google Analytics Project
Problem Statement – Learn about the ways to read and navigate the various Reports available in Google Analytics.
