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Brand Identity Basics

Course Summary

In this course, we’ll take an in-depth look at the brand identity design process: from planning, strategizing and research, all the way through design and finalizing the project. We’ll also explore what exactly makes a brand image and why process is so important. Branding can be challenging, but with preparation and expectations, we can create amazing work and continue to hone in on what generates the best results. By the end of this course, you will have the tools and knowledge to create meaningful and comprehensive brand identities.

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    Course Syllabus

    Introduction to Brand Identity

    This stage is an introduction to the course. We will consider the branding process through the lens of a journalist: the who, what, when, where, why and hows of branding. 6 steps
    • The Five Ws and an H 1:54
    • What is Branding? 3:40
    • What is the Value? 1:58
    • Why branding? 1:37
    • Who Brands? 1:39
    • Introduction to Brand Identity Review 6 questions

    The Brand Identity Design Process

    Time to put pen to paper and explore the process. In this stage, Matt gives us an outline of the brand process he's been documenting and practicing for many years. 5 steps

    Case Studies and Examples

    This stage covers case studies and examples of past projects to show how easy and how difficult designing a brand can be. 5 steps

    Finalizing the Project

    With a lot of the dirty work behind us, now it's time to start cleaning up and finalizing the loose ends. 6 steps

Course Fee:
USD 25

Course Type:


Course Status:



1 - 4 hours / week

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