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SEO Basics

Course Summary

Search Engine Optimization is an ongoing process, a way of thinking about your website, preparing and creating its content, and monitoring its success over the long term. Using industry standard best practices, tools, and strategies, you can create a site that doesn't just get indexed by search engines - it'll get used by real people.


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    Course Syllabus

    Introduction to SEO

    Knowing how Search Engine Optimization works requires an understanding of the various elements that can impact the search algorithm, as well as how changes in search over the years have impacted how people create content and use strategies to achieve high rankings. 8 steps
    • What is SEO? 2:13
    • The History of Search 2:24
    • How SEO Works 4:35
    • The History and Basics of SEO 5 questions
    • Paid Search Results 4:57
    • Who Can Do SEO 2:35
    • Black Hat SEO 5:09
    • How to Do SEO 5 questions
    • Extra Credit More Black Hat Tactics to AvoidThis excellent infographic details a few more Black Hat strategies worth avoiding, such as duplicate sites, fake reviews, and social network spamming.

    Better SEO Through Content

    Many SEO strategies focus on website content, the various forms it takes, how often it gets published, and how many people link to and share it. We'll discuss what content is, keyword research, link building, and more. 8 steps

    Better SEO Through Code

    The effectiveness of your SEO has a great deal to do with the content seen on your page. But the code being used to create these pages also impacts Search Engine Optimization, both positively and negatively. It all comes down to using the right tags, and understanding the fundamentals of writing good, clean, valid code. 12 steps

    Better SEO Through Tools

    Monitoring website performance is vital for improving Search Engine Optimization. There are so many tools - lots of them free - that allow you to monitor your site, validate its code, and check the content and code for specific technical and SEO-related needs. 7 steps


Course Fee:
USD 25

Course Type:

Self-Study

Course Status:

Active

Workload:

1 - 4 hours / week

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