PPC Specialist
Simplilearn Americas LLC
Course Summary
The Pay Per Click (PPC) Master’s Program will give you the advanced skillsets necessary to excel in this increasingly vital online marketing discipline. You’ll learn the many facets of paid marketing, including PPC, display ads, conversion optimization and web analytics. This course will prepare you to create compelling, targeted campaigns and drive increased traffic to your websites.
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Course Description
Our Program Director
Brad Geddes is the author of "Advanced Google Adwords", and founder of Certified Knowledge, an online source where the Paid Search community comes together for PPC training, tools, and advice.
Brad makes it his mission to share his expertise in Paid Search with online marketers so they can build successful online campaigns that generate business. He frequently writes columns for Search Engine Land, co-moderates the AdWords forum on Webmaster World, has spoken at more than 35 conferences, and has led more than 60 AdWords seminars.
Through his experiences, training, writing, and speaking, Brad has demystified the world of Paid Search. Take advantage of Brad's expertise as you go behind the scenes in order to master the systems and strategies of Paid Search.
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Course Syllabus
- Course 1 Digital Marketing Certified Associate
- Course 2 Advanced Pay Per Click (PPC)
- Course 3 Display Advertising
- Course 4 Advanced Web Analytics
- Course 5 Advanced Website Conversion Rate Optimization
- Masters Certificate*You will get individual certificates for each course.
This course is listed under
Development & Implementations
, Data & Information Management
, Digital Media & Games
and E-Commerce
Community
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