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How to Improve Your Search Engine Optimization

Course Summary

The class is designed to provide fundamental knowledge of search engine optimization to attract visitors to your web site and ultimately to convert those visitors into buyers.

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    Course Syllabus


    Introduction to SEO


    Keyword Tools

    The Power of Keywords

    Researching Keywords Part 1

    Researching Keywords Part 2

    Researching Keywords Part 3

    Supporting Keywords

    Demystifying Backlinks

    Keywords Quiz

    On Page

    On-Page Optimization

    On-Page Site Navigation

    Off Page

    Page Ranking System

    Social Media and Ranking

    Optimization Quiz


    The Backlinking Process

    Keyword Rollup

    Building Authority

    Analytics and Tools

    Visitor Auditing

    Things to Avoid

    Useful Tools

    Google Updates

    The Future of SEO

    Authority And Analytics Quiz

Course Fee:

Course Type:


Course Status:



1 - 4 hours / week

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Awards & Accolades for MyTechLogy
Winner of
Top 100 Asia
Finalist at SiTF Awards 2014 under the category Best Social & Community Product
Finalist at HR Vendor of the Year 2015 Awards under the category Best Learning Management System
Finalist at HR Vendor of the Year 2015 Awards under the category Best Talent Management Software
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