How to Improve Your Search Engine Optimization
OSTraining
Course Summary
The class is designed to provide fundamental knowledge of search engine optimization to attract visitors to your web site and ultimately to convert those visitors into buyers.
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Course Description
The class is designed to provide fundamental knowledge of search engine optimization to attract visitors to your web site and ultimately to convert those visitors into buyers.The class focuses on two important tenets of successful websites, namely, traffic and traffic conversion. In other words, traffic + conversion = profits.
Dan has a voracious appetite for anything related to Internet marketing. He is semi retired and has had a successful career ranging from marketing food around the world on international trade missions, to affiliate marketing, and search engine optimization consulting.
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Course Syllabus
Introduction
Introduction to SEO
Keywords
Keyword Tools
The Power of Keywords
Researching Keywords Part 1
Researching Keywords Part 2
Researching Keywords Part 3
Supporting Keywords
Demystifying Backlinks
Keywords Quiz
On Page
On-Page Optimization
On-Page Site Navigation
Off Page
Page Ranking System
Social Media and Ranking
Optimization Quiz
Authority
The Backlinking Process
Keyword Rollup
Building Authority
Analytics and Tools
Visitor Auditing
Things to Avoid
Useful Tools
Google Updates
The Future of SEO
Authority And Analytics Quiz
