How to Increase Conversions On Your Site
OSTraining
Course Summary
This class helps you sell more to your visitors. We start by helping you identify and understand your potential customer.
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Course Description
This class helps you sell more to your visitors. We start by helping you identify and understand your potential customer.We then show you how to use bonuses, guarantees, discounts and other techniques to convert more visitors to customers.
Dan has a voracious appetite for anything related to Internet marketing. He is semi retired and has had a successful career ranging from marketing food around the world on international trade missions, to affiliate marketing, and search engine optimization consulting.
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Course Syllabus
Introduction
The Buying Brain
Ideal Customer
Wants and Needs
Attraction and Conversion
Content
Ingredients of Good Copy
Bonuses and Pricing Grid
Reverse Testimonials
Objections
Risk Reversal - Guarantee
Creating Urgency
Post Script
Uniqueness
Google
Google Analytics
Google Website Optimizer
Conversion Optimization Quiz
