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Programmatic Buying Foundations Training Course

Course Summary

Understand the basic concepts of Programmatic Buying and how it’s different from traditional paid to get a greater ROI for your marketing efforts.


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    Course Syllabus


    Course preview

    Programmatic Buying Foundations

    Lesson 1 - What is Programmatic Buying 07:55

    1.1 Introduction 00:26

    1.2 Programmatic Buying 00:53

    1.3 Programmatic Uses 00:48

    1.4 Programmatic Media 00:43

    1.5 Programmatic Channels and Custom Audiences 00:34

    1.6 Using Videos in Programmatic 00:42

    1.7 Programmatic in Mobile and Apps 01:35

    1.8 Advanced Targeting 01:21

    1.9 Real Time Advertising 00:53

    1.10 Quiz

    Lesson 2 - Programmatic Buying vs Traditional Paid Marketing Approaches 13:40

    2.1 Introduction 00:15

    2.2 Programmatic Ad Buying Approach-Publishers 01:28

    2.3 Programmatic Ad Buying Approach - Advertisers 00:55

    2.4 Traditional Ad Marketplace 04:27

    2.5 Ad Server - Tracking Users 01:07

    2.6 Data Management Platform (DMP) 01:16

    2.7 Ad Buying Approach - What Changed 01:57

    2.8 Programmatic Ad Approach 02:15

    2.9 Quiz

    Lesson 3 - Programmatic Direct vs RTB 09:18

    3.1 Introduction 00:14

    3.2 Behavioral Targeting 01:00

    3.3 Programmatic and RTB 01:00

    3.4 RTB - DSP and SSP 02:03

    3.5 RTB Process 02:34

    3.6 Programmatic Direct 02:27

    3.7 Quiz

    Lesson 4 - Programmatic Workflow 07:37

    4.1 Introduction 00:13

    4.2 Primary Systems in Programmatic 01:36

    4.3 How it Works 05:02

    4.4 Transparency in Programmatic 00:46

    4.5 Quiz

    Lesson 5 - Targeting Strategies in Programmatic 13:49

    5.1 Introduction 00:11

    5.2 Targeting Using First-Party Data 01:10

    5.3 Targeting Using Third-Party Data 00:58

    5.4 Three Ways of Targeting - Impression-Based 02:21

    5.5 Three Ways of Targeting - Audience-Based 03:53

    5.6 Three Ways of Targeting - Customer-Based 03:20

    5.7 Customer-Based Targeting Example 01:56

    5.8 Quiz

    Lesson 6 - Ad Frauds 15:58

    6.1 Introduction 00:15

    6.2 Digital Advertising Fraud 01:40

    6.3 Types of Ad Fraud 03:21

    6.4 Estimates of Ad Fraud 01:01

    6.5 Ad Fraud 04:24

    6.6 How to Tackle Ad Frauds 05:17

    6.7 Quiz

    That was just a sneak-peak into the lesson.
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Course Fee:
USD 99

Course Type:

Self-Study

Course Status:

Active

Workload:

1 - 4 hours / week

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