Programmatic Buying Foundations Training Course
Simplilearn Americas LLC
Course Summary
Understand the basic concepts of Programmatic Buying and how it’s different from traditional paid to get a greater ROI for your marketing efforts.
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Course Description
What is online marketing all about?
Digital marketing or online marketing is part of the e-commerce vertical. Online marketing relies upon the World Wide Web and electronic mail for advertising and marketing purposes. Capturing prospective leads online and converting them to sales is the primary objective of digital marketing.What topics does the training cover?
Our training package imparts in-depth understanding of the principles of Programmatic Buying. Please refer to the Course Syllabus for more information.Tell me more about the author
Matt Bailey is the founder and president of SiteLogic, and the author of "Internet Marketing: An Hour A Day". With over a decade in the web marketing industry, Matt excels in combining his marketing background with programming knowledge to help companies create comprehensive strategies that improve internet presence and conversions.
Matt also serves on the Advisory Board for Incisive Media's Search Engine Strategies Conferences. As one of the conference's highest-rated speakers, he presents at Search Engine Strategies Conferences around the world.Does the course cover recent developments and trends?
Simplilearn strives to provide high quality, current content that is in line with the latest industry standards. Our experienced and certified trainers and Subject Matter Experts constantly research the latest trends to incorporate them into our training programs. New developments are quickly integrated into the syllabus with timely updates.Who are your learners?
Our audience consists of working professionals looking to sharpen and upgrade their skills to build competitive careers. Professionals in entry and mid-level positions find our training ideal.What is the current state of the job market for online marketing professionals?
With an estimated 200,000+ unfilled roles in various specialties of digital marketing (source: Monster.com), digital marketing offers tremendous opportunities for skilled, trained marketing professionals. Simplilearn’s training prepares novices and experienced professionals alike gain a firm footing in the online marketing space by advancing their skills and knowledge.Can I cancel my enrolment? Do I get a refund?
Yes, you may cancel your enrolment if you are not satisfied with the course. We provide a complete refund after deducting the administration fee. To know more, please read our Refund Policy.What are the payment options?
Payments can be made using any of the following options and a receipt of the same will be issued to you automatically via email.Visa Debit/credit Card
American Express and Diners Club Card
Master Card, Or
PayPal
I want to know more about the training program. Whom do I contact?
Please join our Live Chat for instant support, call us, or Request a Call Back to have your question resolved.
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Course Syllabus
Course preview
Programmatic Buying Foundations
Lesson 1 - What is Programmatic Buying 07:55
1.1 Introduction 00:26
1.2 Programmatic Buying 00:53
1.3 Programmatic Uses 00:48
1.4 Programmatic Media 00:43
1.5 Programmatic Channels and Custom Audiences 00:34
1.6 Using Videos in Programmatic 00:42
1.7 Programmatic in Mobile and Apps 01:35
1.8 Advanced Targeting 01:21
1.9 Real Time Advertising 00:53
1.10 Quiz
Lesson 2 - Programmatic Buying vs Traditional Paid Marketing Approaches 13:40
2.1 Introduction 00:15
2.2 Programmatic Ad Buying Approach-Publishers 01:28
2.3 Programmatic Ad Buying Approach - Advertisers 00:55
2.4 Traditional Ad Marketplace 04:27
2.5 Ad Server - Tracking Users 01:07
2.6 Data Management Platform (DMP) 01:16
2.7 Ad Buying Approach - What Changed 01:57
2.8 Programmatic Ad Approach 02:15
2.9 Quiz
Lesson 3 - Programmatic Direct vs RTB 09:18
3.1 Introduction 00:14
3.2 Behavioral Targeting 01:00
3.3 Programmatic and RTB 01:00
3.4 RTB - DSP and SSP 02:03
3.5 RTB Process 02:34
3.6 Programmatic Direct 02:27
3.7 Quiz
Lesson 4 - Programmatic Workflow 07:37
4.1 Introduction 00:13
4.2 Primary Systems in Programmatic 01:36
4.3 How it Works 05:02
4.4 Transparency in Programmatic 00:46
4.5 Quiz
Lesson 5 - Targeting Strategies in Programmatic 13:49
5.1 Introduction 00:11
5.2 Targeting Using First-Party Data 01:10
5.3 Targeting Using Third-Party Data 00:58
5.4 Three Ways of Targeting - Impression-Based 02:21
5.5 Three Ways of Targeting - Audience-Based 03:53
5.6 Three Ways of Targeting - Customer-Based 03:20
5.7 Customer-Based Targeting Example 01:56
5.8 Quiz
Lesson 6 - Ad Frauds 15:58
6.1 Introduction 00:15
6.2 Digital Advertising Fraud 01:40
6.3 Types of Ad Fraud 03:21
6.4 Estimates of Ad Fraud 01:01
6.5 Ad Fraud 04:24
6.6 How to Tackle Ad Frauds 05:17
6.7 Quiz
That was just a sneak-peak into the lesson.
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