Marketing Automation Foundations Training Course
Simplilearn Americas LLC
Course Summary
Understand the basic concepts of Marketing Automation, the principles of lead capture, lead nurture, the different types of automated campaigns, and how to improve the customer lifecycle.
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Course Description
What is online marketing all about?
Digital marketing or online marketing is part of the e-commerce vertical. Online marketing relies upon the World Wide Web and electronic mail for advertising and marketing purposes. Capturing prospective leads online and converting them to sales is the primary objective of digital marketing.What topics does the training cover?
Our training package imparts in-depth understanding of the principles of Programmatic Buying. Please refer to the Course Syllabus for more information.Tell me more about the author
Matt Bailey is the founder and president of SiteLogic, and the author of "Internet Marketing: An Hour A Day". With over a decade in the web marketing industry, Matt excels in combining his marketing background with programming knowledge to help companies create comprehensive strategies that improve internet presence and conversions.
Matt also serves on the Advisory Board for Incisive Media's Search Engine Strategies Conferences. As one of the conference's highest-rated speakers, he presents at Search Engine Strategies Conferences around the world.Does the course cover recent developments and trends?
Simplilearn strives to provide high quality, current content that is in line with the latest industry standards. Our experienced and certified trainers and Subject Matter Experts constantly research the latest trends to incorporate them into our training programs. New developments are quickly integrated into the syllabus with timely updates.Who are your learners?
Our audience consists of working professionals looking to sharpen and upgrade their skills to build competitive careers. Professionals in entry and mid-level positions find our training ideal.What is the current state of the job market for online marketing professionals?
With an estimated 200,000+ unfilled roles in various specialties of digital marketing (source: Monster.com), digital marketing offers tremendous opportunities for skilled, trained marketing professionals. Simplilearn’s training prepares novices and experienced professionals alike gain a firm footing in the online marketing space by advancing their skills and knowledge.Can I cancel my enrolment? Do I get a refund?
Yes, you may cancel your enrolment if you are not satisfied with the course. We provide a complete refund after deducting the administration fee. To know more, please read our Refund Policy.What are the payment options?
Payments can be made using any of the following options and a receipt of the same will be issued to you automatically via email.Visa Debit/credit Card
American Express and Diners Club Card
Master Card, Or
PayPal
I want to know more about the training program. Whom do I contact?
Please join our Live Chat for instant support, call us, or Request a Call Back to have your question resolved.
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Course Syllabus
Course preview
Section 01 - Introduction to Marketing Automation
Lesson 01 - Introduction to Marketing Automation 10:31
1.1 Introduction 00:36
1.2 Defining Marketing Automation 00:57
1.3 Increase Engagement 02:16
1.4 Flatten Your Sales Funnel 01:28
1.5 Close More Deals 03:01
1.6 Make More Money 00:55
1.7 Develop Best Customers 01:18
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Section 02 - Lead Capture and Nurture
Lesson 2 - Lead Capture and Nurture 09:42
2.1 Introduction 00:31
2.2 Capture and Nurture 00:40
2.3 Lead Capture Process 01:19
2.4 Lead Nurture - Building a Relationship 02:04
2.5 Implicit and Explicit Data 01:31
2.6 Lead Scoring 03:37
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Section 03 - Automated Campaigns
Lesson 3 - Triggers and Series 13:13
3.1 Introduction 00:43
3.2 Dynamic Segmentation 02:59
3.3 Triggered Communications 03:09
3.4 Additional Triggers 03:00
3.5 Example-Automated Messaging 03:22
Lesson 4 - Drip Campaigns 07:27
4.1 Introduction 00:25
4.2 Drip Campaign and Customer Journey 02:10
4.3 Discovery and Consideration 01:55
4.4 Drip Campaigns 02:57
Lesson 5 - Nurture Campaigns 07:44
5.1 Introduction 00:33
5.2 Nurture Campaign Overview 02:59
5.3 Dynamic Rules 02:45
5.4 Different Sales Cycles 01:27
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Section 04 - Improving Customer Life cycle
Lesson 6 - Measurement and Attribution 15:26
6.1 Introduction 00:28
6.2 Lifetime Customer Value 02:33
6.3 Subscriber Value 01:53
6.4 Campaign Value 02:27
6.5 Attribution 04:56
6.6 Conversion Value 03:09
Lesson 7 - Customer Journey 09:34
7.1 Introduction 00:24
7.2 Customer Journey Overview 01:21
7.3 Improving Customer Lifecycle 04:26
7.4 Building Loyalty 03:23
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