Mobile Marketing Foundations Course
Simplilearn Americas LLC
Course Summary
Understand the basics of Mobile Marketing. Learn the best practices to interact with a mobile customer and how to launch mobile campaigns that impact sales and brand loyalty.
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Course Description
What is online marketing all about?
Digital marketing or online marketing is part of the e-commerce vertical. Online marketing relies on the World Wide Web and electronic mail for advertising and marketing purposes. Capturing prospective leads online and converting them to sales is the primary objective of digital marketing.What are the topics covered in this training?
The course offers an in-depth understanding of the principles of Mobile Marketing. Please refer to the course syllabus for more information.Does the course cover the recent developments and trends in the industry?
Simplilearn strives to provide high quality, updated content that is in line with the latest industry standards. Our experienced and certified trainers and Subject Matter Experts constantly research the latest trends to incorporate them into our training programs. New developments are quickly integrated into the syllabus with timely updates.Who are your learners?
Our audience consists of working professionals looking to sharpen and upgrade their skills to build competitive careers. Professionals in entry and mid-level positions will find this training ideal.What is the current state of the job market for online marketing professionals?
With an estimated 200,000+ unfilled roles in various specialties of Digital Marketing (source: Monster.com), this industry offers tremendous opportunities for skilled and trained marketing professionals. Simplilearn’s training prepares novices and experienced professionals alike, gain a firm footing in the online marketing space by advancing their skills and knowledge.Can I cancel my enrollment? Do I get a refund?
Yes, you may cancel your enrollment if you are not satisfied with the course. We provide a refund post deduction of the administration fee. To know more, please read our Refund Policy.What are the payment options?
Payments can be made using any of the following options and a receipt of the same will be issued to you automatically via email.Visa Debit/Credit Card
American Express and Diners Club Card
Master Card
PayPal
I want to know more about the training program. Whom do I contact?
Please join our Live Chat for instant support. Call us, or Request a Call Back to have your question resolved.
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Course Syllabus
Course preview
Lesson 1 - Introduction to Mobile Marketing
Introduction to Mobile Marketing 15:11
1.1 Introduction 00:31
1.2 What's In It For Me 00:45
1.3 Objectives 00:22
1.4 What is Mobile Marketing 01:52
1.5 The Cost of Forsaking Mobile 01:43
1.6 Marketing vs. Advertising 01:02
1.7 Who Needs Mobile Marketing 00:47
1.8 Mobiles Role in the Marketing Mix 02:55
1.9 Mobile and Other Advertising 00:39
1.10 Mobile and Television 01:16
1.11 Mobile and Other Digital Channels 02:39
1.12 Key Takeaways 00:40
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Lesson 2 - Mobile Products and Services
Mobile Products and Services 26:16
1.1 Introduction 00:20
1.2 What's In It For Me 00:28
1.3 Objectives 00:23
1.4 List of Products and Services 00:48
1.5 SMS or Text Messaging 02:54
1.6 SMS Example 02:57
1.7 MMS or Multimedia Messaging Service 01:35
1.8 Location - Based Products 01:26
1.9 Location Technologies 03:27
1.10 The Mobile Web 01:43
1.11 Apps 04:18
1.12 B2B Case Study Increasing Collaboration and Productivity 01:34
1. 13 B2C Case Studies 03:49
1.14 Key Takeaways 00:34
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Lesson 3 - Incentives and Loyalty Programs
Incentives and Loyalty Programs 16:16
1.1 Introduction 00:15
1.2 What's In It For Me 00:37
1.3 Objectives 00:19
1.4 Consumers Want Offers 01:42
1.5 Mobile Incentives 01:20
1.6 How Do Mobile Incentives Work 01:43
1.7 Mobile Loyalty Programs 04:36
1.8 Mobile Coupons 01:36
1.9 Mobile Promotions 01:31
1.10 B2C Case Studies 02:08
1.11 Key Takeaways 00:29
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Lesson 4 - Location Opportunities
Location Opportunities 17:55
1.1 Introduction 00:16
1.2 What's In It For Me 00:41
1.3 Objectives 00:28
1.4 Location Opportunities of Mobile Marketing 02:27
1.5 Mobile and Local SEO 01:07
1.6 Location - Based Services 02:40
1.7 Location - Based Incentives 01:21
1.8 Beacons 05:09
1.9 B2C Case Studies 03:14
1.10 Key Takeaways 00:32
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Quiz
Lesson 5 - Mobile Advertising
Mobile Advertising 17:43
1.1 Introduction 00:33
1.2 What's In It For Me 00:28
1.3 Objectives 00:18
1.4 Defining Mobile Advertising 01:27
1.5 Impact of Mobile Advertising 01:58
1.6 Ad Types Delivery 02:22
1.7 Mobile Ad Placement 02:14
1.8 Ad Examples 01:46
1.9 Successful Mobile Ads 02:33
1.10 Analyzing Mobile Ad Data 02:12
1.11 B2C Case Studies 01:16
1.12 Key Takeaways 00:36
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Lesson 6 - Communicating with Mobile Audiences
Communicating with Mobile Audiences 18:34
1.1 Introduction 00:30
1.2 What's In It For Me 00:37
1.3 Objectives 00:20
1.4 User Behaviors and Interests 02:48
1.5 Mobile is Ubiquitous 03:01
1.6 Mobile Use Cases 01:02
1.7 Budget Insights from Coca Cola 00:48
1.8 Activity Across Devices 02:47
1.9 B2B Case Study Catering to The Business Pro 03:17
1.10 B2B Case Study Opportunity to Develop Custom - Apps for Business 02:06
1.11 B2C Case Studies 00:43
1.12 Key Takeaways 00:35
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Lesson 7 - Rules and Regulations
Rules and Regulations 10:58
1.1 Introduction 00:43
1.2 What's In It For Me 00:38
1.3 Objectives 00:19
1.4 Misconceptions of Mobile 02:10
1.5 Brand Messaging Permissions 01:04
1.6 Code of Conduct 01:14
1.7 Spam Laws 02:32
1.8 Complying with the Rules 01:43
1.9 Key Takeaways 00:35
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Lesson 8 - Mobile Measurement
Mobile Measurement 08:36
1.1 Introduction 00:14
1.2 What's In It For Me 00:36
1.3 Objectives 00:19
1.4 Mobile Measurement Is Imperfect 01:03
1.5 What Can We Track 02:22
1.6 Inhibitors to Measurement 03:28
1.7 Key Takeaways 00:34
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Lesson 9 - Integrating Mobile and Other Disciplines
Integrating Mobile and Other Disciplines 15:28
1.1 Introduction 00:14
1.2 What's In It For Me 00:37
1.3 Objectives 00:25
1.4 Mobile and Social Media 01:30
1.5 Mobile and Content Marketing 01:57
1.6 Mobile and Email 01:54
1.7 Mobile and SEO 00:53
1.8 Mobile and PPC 00:52
1.9 Mobile and Analytics 01:19
1.10 B2B Case Study Specialized Apps for Even More Productivity 02:30
1.11 B2B Case Study Apps to Be More Connected 00:59
1.12 B2C Case Studies 01:46
1.13 Key Takeaways 00:32
Quiz
Quiz
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