MyPage is a personalized page based on your interests.The page is customized to help you to find content that matters you the most.


I'm not curious

Mobile Marketing Foundations Course

Course Summary

Understand the basics of Mobile Marketing. Learn the best practices to interact with a mobile customer and how to launch mobile campaigns that impact sales and brand loyalty.


  • +

    Course Syllabus


    Course preview

    Lesson 1 - Introduction to Mobile Marketing

    Introduction to Mobile Marketing 15:11

    1.1 Introduction 00:31

    1.2 What's In It For Me 00:45

    1.3 Objectives 00:22

    1.4 What is Mobile Marketing 01:52

    1.5 The Cost of Forsaking Mobile 01:43

    1.6 Marketing vs. Advertising 01:02

    1.7 Who Needs Mobile Marketing 00:47

    1.8 Mobiles Role in the Marketing Mix 02:55

    1.9 Mobile and Other Advertising 00:39

    1.10 Mobile and Television 01:16

    1.11 Mobile and Other Digital Channels 02:39

    1.12 Key Takeaways 00:40

    Quiz

    Quiz

    Lesson 2 - Mobile Products and Services

    Mobile Products and Services 26:16

    1.1 Introduction 00:20

    1.2 What's In It For Me 00:28

    1.3 Objectives 00:23

    1.4 List of Products and Services 00:48

    1.5 SMS or Text Messaging 02:54

    1.6 SMS Example 02:57

    1.7 MMS or Multimedia Messaging Service 01:35

    1.8 Location - Based Products 01:26

    1.9 Location Technologies 03:27

    1.10 The Mobile Web 01:43

    1.11 Apps 04:18

    1.12 B2B Case Study Increasing Collaboration and Productivity 01:34

    1. 13 B2C Case Studies 03:49

    1.14 Key Takeaways 00:34

    Quiz

    Quiz

    Lesson 3 - Incentives and Loyalty Programs

    Incentives and Loyalty Programs 16:16

    1.1 Introduction 00:15

    1.2 What's In It For Me 00:37

    1.3 Objectives 00:19

    1.4 Consumers Want Offers 01:42

    1.5 Mobile Incentives 01:20

    1.6 How Do Mobile Incentives Work 01:43

    1.7 Mobile Loyalty Programs 04:36

    1.8 Mobile Coupons 01:36

    1.9 Mobile Promotions 01:31

    1.10 B2C Case Studies 02:08

    1.11 Key Takeaways 00:29

    Quiz

    Quiz

    Lesson 4 - Location Opportunities

    Location Opportunities 17:55

    1.1 Introduction 00:16

    1.2 What's In It For Me 00:41

    1.3 Objectives 00:28

    1.4 Location Opportunities of Mobile Marketing 02:27

    1.5 Mobile and Local SEO 01:07

    1.6 Location - Based Services 02:40

    1.7 Location - Based Incentives 01:21

    1.8 Beacons 05:09

    1.9 B2C Case Studies 03:14

    1.10 Key Takeaways 00:32

    Quiz

    Quiz

    Lesson 5 - Mobile Advertising

    Mobile Advertising 17:43

    1.1 Introduction 00:33

    1.2 What's In It For Me 00:28

    1.3 Objectives 00:18

    1.4 Defining Mobile Advertising 01:27

    1.5 Impact of Mobile Advertising 01:58

    1.6 Ad Types Delivery 02:22

    1.7 Mobile Ad Placement 02:14

    1.8 Ad Examples 01:46

    1.9 Successful Mobile Ads 02:33

    1.10 Analyzing Mobile Ad Data 02:12

    1.11 B2C Case Studies 01:16

    1.12 Key Takeaways 00:36

    Quiz

    Quiz

    Lesson 6 - Communicating with Mobile Audiences

    Communicating with Mobile Audiences 18:34

    1.1 Introduction 00:30

    1.2 What's In It For Me 00:37

    1.3 Objectives 00:20

    1.4 User Behaviors and Interests 02:48

    1.5 Mobile is Ubiquitous 03:01

    1.6 Mobile Use Cases 01:02

    1.7 Budget Insights from Coca Cola 00:48

    1.8 Activity Across Devices 02:47

    1.9 B2B Case Study Catering to The Business Pro 03:17

    1.10 B2B Case Study Opportunity to Develop Custom - Apps for Business 02:06

    1.11 B2C Case Studies 00:43

    1.12 Key Takeaways 00:35

    Quiz

    Quiz

    Lesson 7 - Rules and Regulations

    Rules and Regulations 10:58

    1.1 Introduction 00:43

    1.2 What's In It For Me 00:38

    1.3 Objectives 00:19

    1.4 Misconceptions of Mobile 02:10

    1.5 Brand Messaging Permissions 01:04

    1.6 Code of Conduct 01:14

    1.7 Spam Laws 02:32

    1.8 Complying with the Rules 01:43

    1.9 Key Takeaways 00:35

    Quiz

    Quiz

    Lesson 8 - Mobile Measurement

    Mobile Measurement 08:36

    1.1 Introduction 00:14

    1.2 What's In It For Me 00:36

    1.3 Objectives 00:19

    1.4 Mobile Measurement Is Imperfect 01:03

    1.5 What Can We Track 02:22

    1.6 Inhibitors to Measurement 03:28

    1.7 Key Takeaways 00:34

    Quiz

    Quiz

    Lesson 9 - Integrating Mobile and Other Disciplines

    Integrating Mobile and Other Disciplines 15:28

    1.1 Introduction 00:14

    1.2 What's In It For Me 00:37

    1.3 Objectives 00:25

    1.4 Mobile and Social Media 01:30

    1.5 Mobile and Content Marketing 01:57

    1.6 Mobile and Email 01:54

    1.7 Mobile and SEO 00:53

    1.8 Mobile and PPC 00:52

    1.9 Mobile and Analytics 01:19

    1.10 B2B Case Study Specialized Apps for Even More Productivity 02:30

    1.11 B2B Case Study Apps to Be More Connected 00:59

    1.12 B2C Case Studies 01:46

    1.13 Key Takeaways 00:32

    Quiz

    Quiz

    That was just a sneak-peak into the lesson.
    Enroll for this course and get full access.
    Enroll now


Course Fee:
USD 99

Course Type:

Self-Study

Course Status:

Active

Workload:

1 - 4 hours / week

Attended this course?

Back to Top

Awards & Accolades for MyTechLogy
Winner of
REDHERRING
Top 100 Asia
Finalist at SiTF Awards 2014 under the category Best Social & Community Product
Finalist at HR Vendor of the Year 2015 Awards under the category Best Learning Management System
Finalist at HR Vendor of the Year 2015 Awards under the category Best Talent Management Software
Hidden Image Url

Back to Top