Website Conversion Rate Optimization Foundations Training

Course preview

Lesson 1 - Introducing Website Conversion Rate Optimization

Introducing Conversion Optimization 15:15

1.1 Introduction 00:44

1.2 What's In It For Me 00:43

1.3 Objectives 00:18

1.4 Introducing Website Conversion Rate Optimization 02:51

1.5 The Traits of Success 02:10

1.6 The Amazon Example 02:50

1.7 What Should You Test 02:23

1.8 Robert Cialdini’s Principles of Persuasion 02:42

1.9 Key Takeaways 00:34

Quiz

Quiz

Lesson 2 - Laying the Foundations of Conversion

Laying the Foundations of Conversion 07:15

1.1 Introduction 00:20

1.2 What's In It For Me 00:30

1.3 Objectives 00:08

1.4 Understanding AIDAS 01:46

1.5 Understanding Information Scent 03:06

1.6 Maintaining the Scent Examples 01:00

1.7 Key Takeaways 00:25

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Quiz

Lesson 3 - Getting to Know Your Customers

Getting to Know Your Customers 07:43

1.1 Introduction 00:23

1.2 What's In It For Me 00:35

1.3 Objectives 00:12

1.4 Identify Your Visitors Goals 02:20

1.5 Modeling Your Customers 03:54

1.6 Key Takeaways 00:19

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Quiz

Lesson 4 - Creating the Message

Creating the Message 11:57

1.1 Introduction 00:20

1.2 What's In It For Me 00:14

1.3 Objectives 00:13

1.4 Identify Your Message 01:06

1.5 Sell More Effectively 03:07

1.6 Microcopy 04:08

1.7 What if Your Copy Still Doesn't Convert 02:21

1.8 Key Takeaways 00:28

Quiz

Quiz

Lesson 5 - Anatomy of a Landing Page

Anatomy of a Landing Page 07:01

1.1 Introduction 00:20

1.2 What's In It For Me 00:09

1.3 Objectives 00:10

1.4 Landing Pages 02:04

1.5 Elements of a Great Landing Page 04:00

1.6 Key Takeaways 00:18

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Lesson 6 - Why Design Matters

Why Design Matters 07:08

1.1 Introduction 00:25

1.2 What's In It For Me 00:08

1.3 Objectives 00:10

1.4 The Elements of Design 02:08

1.5 Fitting Your Page Together 02:44

1.6 Technical Considerations 01:09

1.7 Key Takeaways 00:24

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Lesson 7 - Testing for Conversions

Testing for Conversions 06:59

1.1 Introduction 00:18

1.2 What's In It For Me 00:10

1.3 Objectives 00:07

1.4 Three Key Factors of Conversion 04:35

1.5 The Three Factors in Action 01:31

1.6 Key Takeaways 00:18

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Quiz

Lesson 8 - Seeing the Bigger Picture

Seeing the Bigger Picture 08:25

1.1 Introduction 00:24

1.2 What's In It For Me 00:08

1.3 Objectives 00:22

1.4 Website Conversion Rate Optimization and SEO 00:58

1.5 Website Conversion Rate Optimization and Social Media 00:55

1.6 Website Conversion Rate Optimization and Paid Search 01:37

1.7 Website Conversion Rate Optimization and Email Lists 01:27

1.8 Website Conversion Rate Optimization and Analytics 00:56

1.9 Website Conversion Rate Optimization in the Mobile World 00:58

1.10 Key Takeaways 00:40

Quiz

Quiz

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