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Website Conversion Rate Optimization Foundations Training

Course Summary

The course imparts the essential knowledge of Website Conversion Rate Optimization framework and techniques to enable participants to get greater ROI from their digital marketing efforts.


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    Course Syllabus


    Course preview

    Lesson 1 - Introducing Website Conversion Rate Optimization

    Introducing Conversion Optimization 15:15

    1.1 Introduction 00:44

    1.2 What's In It For Me 00:43

    1.3 Objectives 00:18

    1.4 Introducing Website Conversion Rate Optimization 02:51

    1.5 The Traits of Success 02:10

    1.6 The Amazon Example 02:50

    1.7 What Should You Test 02:23

    1.8 Robert Cialdini’s Principles of Persuasion 02:42

    1.9 Key Takeaways 00:34

    Quiz

    Quiz

    Lesson 2 - Laying the Foundations of Conversion

    Laying the Foundations of Conversion 07:15

    1.1 Introduction 00:20

    1.2 What's In It For Me 00:30

    1.3 Objectives 00:08

    1.4 Understanding AIDAS 01:46

    1.5 Understanding Information Scent 03:06

    1.6 Maintaining the Scent Examples 01:00

    1.7 Key Takeaways 00:25

    Quiz

    Quiz

    Lesson 3 - Getting to Know Your Customers

    Getting to Know Your Customers 07:43

    1.1 Introduction 00:23

    1.2 What's In It For Me 00:35

    1.3 Objectives 00:12

    1.4 Identify Your Visitors Goals 02:20

    1.5 Modeling Your Customers 03:54

    1.6 Key Takeaways 00:19

    Quiz

    Quiz

    Lesson 4 - Creating the Message

    Creating the Message 11:57

    1.1 Introduction 00:20

    1.2 What's In It For Me 00:14

    1.3 Objectives 00:13

    1.4 Identify Your Message 01:06

    1.5 Sell More Effectively 03:07

    1.6 Microcopy 04:08

    1.7 What if Your Copy Still Doesn't Convert 02:21

    1.8 Key Takeaways 00:28

    Quiz

    Quiz

    Lesson 5 - Anatomy of a Landing Page

    Anatomy of a Landing Page 07:01

    1.1 Introduction 00:20

    1.2 What's In It For Me 00:09

    1.3 Objectives 00:10

    1.4 Landing Pages 02:04

    1.5 Elements of a Great Landing Page 04:00

    1.6 Key Takeaways 00:18

    Quiz

    Quiz

    Lesson 6 - Why Design Matters

    Why Design Matters 07:08

    1.1 Introduction 00:25

    1.2 What's In It For Me 00:08

    1.3 Objectives 00:10

    1.4 The Elements of Design 02:08

    1.5 Fitting Your Page Together 02:44

    1.6 Technical Considerations 01:09

    1.7 Key Takeaways 00:24

    Quiz

    Quiz

    Lesson 7 - Testing for Conversions

    Testing for Conversions 06:59

    1.1 Introduction 00:18

    1.2 What's In It For Me 00:10

    1.3 Objectives 00:07

    1.4 Three Key Factors of Conversion 04:35

    1.5 The Three Factors in Action 01:31

    1.6 Key Takeaways 00:18

    Quiz

    Quiz

    Lesson 8 - Seeing the Bigger Picture

    Seeing the Bigger Picture 08:25

    1.1 Introduction 00:24

    1.2 What's In It For Me 00:08

    1.3 Objectives 00:22

    1.4 Website Conversion Rate Optimization and SEO 00:58

    1.5 Website Conversion Rate Optimization and Social Media 00:55

    1.6 Website Conversion Rate Optimization and Paid Search 01:37

    1.7 Website Conversion Rate Optimization and Email Lists 01:27

    1.8 Website Conversion Rate Optimization and Analytics 00:56

    1.9 Website Conversion Rate Optimization in the Mobile World 00:58

    1.10 Key Takeaways 00:40

    Quiz

    Quiz

    That was just a sneak-peak into the lesson.
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Course Fee:
USD 99

Course Type:

Self-Study

Course Status:

Active

Workload:

1 - 4 hours / week

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