Search Engine Optimization (SEO) Foundations Course
Simplilearn Americas LLC
Course Summary
Learn the basics of SEO, and master SEO techniques to improve the visibility of websites and improve website traffic.
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Course Description
What is online marketing all about?
Digital marketing or online marketing is part of the e-commerce vertical. Online marketing relies upon the World Wide Web and electronic mail for advertising and marketing purposes. Capturing prospective leads online and converting them to sales is the primary objective of digital marketing.What topics does the training cover?
The SEO training course offers an in-depth treatment of the principles of Search Engine Optimization. Please refer to the Course Syllabus for more information.Tell me more about the author
Danny Dover is a passionate SEO and influential writer. He is the author of the bestselling book "Search Engine Optimization Secrets" and was the co-founder of “Making it Clickâ€, a marketing training business.
Danny’s work has been cited in Time Magazine, PC World, Smashing Magazine and Seattle Post-Intelligencer, and has been translated into Japanese, Russian, French, Spanish, Italian, Chinese, German and Hungarian. He has spoken at numerous conferences (spanning three continents) and his work has been accessed online in more than 175 different countries.
Before starting his own company, Danny was the Senior SEO Manager at AT&T and the Lead SEO at SEOmoz.org (now Moz.com).Does the course cover recent developments and trends?
Simplilearn strives to provide high quality, current content that is in line with the latest industry standards. Our experienced and certified trainers and Subject Matter Experts constantly research the latest trends to incorporate them into our training programs. New developments are quickly integrated into the syllabus with timely updates.Who are your learners?
Our audience consists of working professionals looking to sharpen and upgrade their skills to build competitive careers. Professionals in entry and mid-level positions find our training ideal.What is the current state of the job market for online marketing professionals?
With an estimated 200,000+ unfilled roles in various specialties of digital marketing (source: Monster.com), digital marketing offers tremendous opportunities for skilled, trained marketing professionals. Simplilearn’s training prepares novices and experienced professionals alike gain a firm footing in the online marketing space by advancing their skills and knowledge.Can I cancel my enrolment? Do I get a refund?
Yes, you may cancel your enrolment if you are not satisfied with the course. We provide a complete refund after deducting the administration fee. To know more, please read our Refund Policy.What are the payment options?
Payments can be made using any of the following options and a receipt of the same will be issued to you automatically via email.Visa Debit/credit Card
American Express and Diners Club Card
Master Card, Or
PayPal
I want to know more about the training program. Whom do I contact?
Please join our Live Chat for instant support, call us, or Request a Call Back to have your question resolved.
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Course Syllabus
Course preview
Lesson 1 - Introduction to SEO
Part 1 - Introduction to SEO 08:31
1.1 Introduction to SEO 00:29
1.2 What's In It For Me 00:28
1.3 Objectives 00:19
1.4 The Three Players 02:31
1.5 Incentives of Major Players 01:22
1.6 Search Ecosystem 01:06
1.7 Pros and Cons of SEO 01:39
1.8 Key Takeaways 00:37
Part 2 - A Model of Search Engines 06:20
2.1 Introduction 00:14
2.2 What's In It For Me 00:28
2.3 Objectives 00:16
2.4 How Search Engines Work 00:33
2.5 Crawling 02:01
2.6 Storing 00:52
2.7 Processing and Indexing 00:32
2.8 Ranking 00:51
2.9 Key Takeaways 00:33
Quiz
Quiz
Lesson 2 - On-Page Optimization
On-Page Optimization 17:44
1.1 Introduction 00:15
1.2 What's In It For Me 00:21
1.3 Objectives 00:21
1.4 Relevancy and Popularity 00:53
1.5 Title Tags and META Descriptions 01:06
1.6 Header Tags 00:38
1.7 URLs and URL Structure 03:26
1.8 Image Alt Text 00:41
1.9 Internal Links 00:41
1.10 Keyword Usage 01:00
1.11 Sitemaps 00:52
1.12 On-Page Don'ts 02:43
1.13 Perfectly Optimized Page 04:03
1.14 Key Takeaways 00:44
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Quiz
Lesson 3 - Off-Site Optimization and Link Building
Off-Site Optimization and Link Building 11:53
1.1 Introduction 00:14
1.2 What's In It For Me 00:15
1.3 Objectives 00:23
1.4 Signals of Popularity 01:14
1.5 Principles of Link Building 00:37
1.6 Link - Worthy Content 01:00
1.7 Off - site Engagement 00:56
1.8 Offline Relationships 01:15
1.9 Types of Links 01:29
1.10 Rel=" nofollow" and Social Media 01:19
1.11 Link Building Don'ts 02:19
1.12 Key Takeaways 00:52
Quiz
Quiz
Lesson 4 - Duplicate Content
Duplicate Content 06:24
1.1 Introduction 00:12
1.2 What's In It For Me 00:17
1.3 Objectives 00:15
1.4 What Is Duplicate Content 01:24
1.5 Common Instances 01:23
1.6 Fixing Duplicate Content 02:15
1.7 Key Takeaways 00:38
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Quiz
Lesson 5 - Keyword Research and Competitive Analysis
Keyword Research and Competitive Analysis 16:46
1.1 Introduction 00:18
1.2 What's In It For Me 00:20
1.3 Objectives 00:20
1.4 User Intent 02:07
1.5 Not Provided 01:07
1.6 Performing Keyword Research 02:16
1.7 Two Types of Queries 01:17
1.8 Short Tail: Pros and Cons 01:13
1.9 Long Tail: Pros and Cons 01:02
1.10 Competitive Analysis Overview 02:23
1.11 Factors to Analyze 02:00
1.12 B2B vs B2C 01:46
1.13 Key Takeaways 00:37
Quiz
Quiz
Lesson 6 - Design and Architecture
Design and Architecture 07:45
1.1 Introduction 00:13
1.2 What's In It For Me 00:18
1.3 Objectives 00:24
1.4 Design Best Practices 02:51
1.5 Designing for Search Engines 02:45
1.6 Importance of Design 00:32
1.7 Key Takeaways 00:42
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Quiz
Lesson 7 - Local SEO
Local SEO 08:53
1.1 Introduction 00:11
1.2 What's In It For Me 00:16
1.3 Objectives 00:20
1.4 Local SEO is Here 00:56
1.5 NAP 01:56
1.6 Directories 00:59
1.7 Top Local Signals 03:37
1.8 Key Takeaways 00:38
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Lesson 8 - SEO Measurement
SEO Measurement 05:58
1.1 Introduction 00:13
1.2 What's In It For Me 00:21
1.3 Objectives 00:15
1.4 Biggest SEO Misconception 03:26
1.5 What to Measure 01:11
1.6 Key Takeaways 00:32
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Lesson 9 - The Changing State of SEO
The Changing State of SEO 06:58
1.1 Introduction 00:12
1.2 What's In It For Me 00:30
1.3 Objectives 00:15
1.4 Constant Changes 01:07
1.5 Google Panda Update 01:04
1.6 Google Penguin Update 01:07
1.7 Not Provided 01:23
1.8 Still Powerful 00:57
1.9 Key Takeaways 00:23
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Lesson 10 - Integrating SEO with Other Disciplines
Integrating SEO with Other Disciplines 06:00
1.1 Introduction 00:13
1.2 What's In It For Me 00:37
1.3 Objectives 00:18
1.4 Integrated Marketing 00:34
1.5 User Experience Across Channels 01:05
1.6 SEO and Content Marketing 01:07
1.7 SEO and Analytics 00:42
1.8 SEO and Mobile 00:44
1.9 Key Takeaways 00:40
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Quiz
That was just a sneak-peak into the lesson.
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