Social Media Foundations Course
Simplilearn Americas LLC
Course Summary
Understand the basic of Social Media Marketing and master concepts such as branding, public affairs, marketing communications (internal or external), and community engagement.
-
+
Course Description
What is the online marketing field all about?
Digital marketing or online marketing field is the electronic commerce vertical which uses the World Wide Web and email for advertising and marketing purposes. Obtaining leads and sales conversions are the prime focal areas of this field.What topics does the training cover?
Our training package gives you a complete feel of the Online marketing concepts by covering a diverse set of topics.Is the training relevant with the times?
Simplilearn strives to provide best quality content which is latest and up-to-date with the industry standards. Our experienced and certified trainers, Subject Matter Experts constantly research on the latest trends to infuse them into our training programs. Every change happening in the market is immediately considered and our training packages are regularly upgraded and updated.How long will I be spending on the training?
You will be spending around 2- 4 hours to complete the course.What are the prerequisites to attend the training?
Individuals are expected to have a fair idea on popular search engines and working knowledge of the MS Office suite which includes Word, Excel and PowerPoint.Tell me more about your authors?
Our reputed authors team have a long innings with the industry and are certified Subject Matter Experts in their own respective fields. They are consultants, employees of leading organizations, authors, trainers or speakers at conferences with adequate experience.Industry expert Todd Malicoat is there for participants to clear their queries on Search Engine Optimization rankings and traffic.
Training with NY-Times bestselling author Bryan Eisenberg is an awesome experience as he guides participants through conversion optimization, landing page performances and tips to get more traffic to your website.
Matt Bailey, founder and president of SiteLogic gives participants an overview of Internet marketing fundamentals.
Jeff, CMO at Mobivity gives audience a thorough knowledge on mobile marketing.
Who are your clientele for this course?
Audience, attending our training is usually working professionals, who are looking forward to sharpen and upgrade their skills to face the competitive careers. Professionals in entry and mid-level positions find our training ideal.How is the job market for Online marketing professionals?
The job market is wide open for online marketing certified professionals as an estimated 200,000+ positions are still unfilled in various specialties of digital marketing (Source: Monster.Com). This has led to the rise in demand for skilled professionals and the industry looks very bright for the future with a plethora of opportunities.
Simplilearn’s training prepares novice individuals and experienced professionals to gain a firm ground in the online marketing vertical by enhancing and advancing their skills and knowledge.How does the online self-learning training work?
Participants enrolled for the course move through a structured pattern of study, which allows them to study at their own pace and place. The training is packaged with the latest video lessons and e-learning content to get a complete overview of all the concepts.I want to know more about the training program. Whom do I contact?
Please join our Live Chat for instant support, call us, or Request a Call Back to have your query resolved.
-
+
Course Syllabus
Course preview
Lesson 1 - Introduction to Social Media
Part 01 - Understanding Social Media Strategy 23:58
1.1 Introduction 00:24
1.2 What's In It For Me 00:35
1.3 Objectives 00:22
1.4 What is Social Media 01:55
1.5 All Business Sizes 04:44
1.6 Who uses Social Media 01:37
1.7 Paid, Earned, Owned 03:19
1.8 Old School Vs. New School 04:39
1.9 Internal Team Structure 05:44
1.10 Key Takeaways 00:39
Part 02 - Building a Social Media Strategy 19:35
2.1 Introduction 00:14
2.2 What's In It For Me 00:31
2.3 Objectives 00:22
2.4 Social Media Needs a Goal 02:25
2.5 Working with a Business Goal 02:38
2.6 Selecting Tactics 02:41
2.7 Tracking Micro Goals 03:30
2.8 Social Media Home Base 04:52
2.9 Put it All to Work 01:33
2.10 Key Takeaways 00:49
Quiz
Quiz
Lesson 2 - Making the Message Stick and Spread
Making the Message Stick and Spread 21:52
1.1 Introduction 00:14
1.2 What's In It For Me 00:35
1.3 Objectives 00:19
1.4 Viral Potential 01:19
1.5 Generating Buzz 01:09
1.6 Four Commandments of Viral 01:37
1.7 What Makes People Share 09:49
1.8 Balancing Viral Impact 01:26
1.9 Extreme Examples 01:03
1.10 Balanced Example 01:18
1.11 How to Fine-Tune your Campaign 02:28
1.12 Key Takeaways 00:35
Quiz
Quiz
Lesson 3 - Social Media Channels
Part 01 - Social Media Channels Blogs 11:12
1.1 Introduction 00:14
1.2 What's In It For Me 00:27
1.3 Objectives 00:16
1.4 Understand the Landscape 01:12
1.5 Introduction to Blogs 02:09
1.6 Before You Blog 00:55
1.7 The 80-20 Rule for Visitors 01:17
1.8 Five Skills for Blogging 00:49
1.9 Building a Content Plan 02:23
1.10 Content and Conversion Points 00:49
1.11 Key Takeaways 00:41
Part 02 - Social Media Channels Microblogs 09:59
2.1 Introduction 00:11
2.2 What's In It For Me 00:30
2.3 Objectives 00:18
2.4 What is Microblogging? 02:12
2.5 Establish Clear Goals 01:01
2.6 Why Retweets Matter 01:04
2.7 Why Lists Matter 01:00
2.8 You Need to Track 01:15
2.9 Tools 00:46
2.10 Time Spent on Twitter 01:02
2.11 Key Takeaways 00:40
Part 03 - Social Media Channels Social Networks 15:21
3.1 Introduction 00:29
3.2 What's In It For Me 00:30
3.3 Objectives 00:22
3.4 How Social Networking Works 01:02
3.5 Kings of Networking 01:30
3.6 What do People Share 01:52
3.7 Understanding Facebook 02:08
3.8 Make FB Your Second Home 02:13
3.9 Importance of Feeds 02:01
3.10 Facebook Ads 01:07
3.11 Understanding LinkedIn 01:18
3.12 Key Takeaways 00:49
Part 04 - Social Media Channels Media Sharing Sites 15:48
4.1 Introduction 00:25
4.2 What's In It For Me 00:29
4.3 Objectives 00:19
4.4 Online Media statistics 01:51
4.5 Understanding YouTube 03:09
4.6 Understanding Pinterest 03:16
4.7 Strengths of Pinterest 01:51
4.8 Understanding Instagram 03:43
4.9 Key Takeaways 00:45
Part 05 - Social Media Channels Social Review Sites 05:37
5.1 Introduction 00:27
5.2 What's In It For Me 00:35
5.3 Objectives 00:19
5.4 Leveraging Social Reviews 02:26
5.5 React When Appropriate 01:18
5.6 Key Takeaways 00:32
Quiz
Quiz
Lesson 4 - Engaging With Influencers
Engaging With Influencers 23:32
1.1 Introduction 00:14
1.2 What's In It For Me 00:32
1.3 Objectives 00:23
1.4 Goals with Influencers 00:53
1.5 Who Are They 01:41
1.6 What and Where They Share 05:21
1.7 Hunting for Influencers 03:10
1.8 New Way of Doing Things 01:54
1.9 Keys to a Great Pitch 01:33
1.10 Mapping Out Approaches 01:18
1.11 Pitch Checklist 01:48
1.12 About Evangelists 01:32
1.13 About Influencers 01:41
1.14 Focus on the Process 00:57
1.15 Key Takeaways 00:35
Quiz
Quiz
Lesson 5 - Listening and Reputation Management
Listening and Reputation Management 15:17
1.1 Introduction 00:31
1.2 What's In It For Me 00:26
1.3 Objectives 00:26
1.4 Six Steps to Reputation Management 00:34
1.5 Listen and Identify 01:21
1.6 Research 00:57
1.7 Communicate 01:19
1.8 Resolve and Follow Up 05:45
1.9 Responding to Situations 00:29
1.10 Put What You Hear to Work 02:38
1.11 Key Takeaways 00:51
Quiz
Quiz
Lesson 6 - Social Media Measurement
Social Media Measurement 13:11
1.1 Introduction 00:14
1.2 What's In It For Me 00:31
1.3 Objectives 00:24
1.4 Which Conversations Matter 00:35
1.5 Influencer Impact 02:08
1.6 Engagement, Promotion, and Conversion 04:36
1.7 Choosing the Right Metrics 01:52
1.8 Learning from Mistakes 02:13
1.9 Key Takeaways 00:38
Quiz
Quiz
Lesson 7 - Integrating Social Media with Other Disciplines
Integrating Social Media with Other Disciplines 09:15
1.1 Introduction 00:18
1.2 What's In It For Me 00:32
1.3 Objectives 00:21
1.4 SEO and Social 02:10
1.5 Mobile and Social 00:36
1.6 Content Marketing and Social 02:33
1.7 PPC and Social 00:44
1.8 Conversion and Social 00:41
1.9 Analytics and Social 00:50
1.10 Key Takeaways 00:30
Quiz
Quiz
That was just a sneak-peak into the lesson.
Enroll for this course and get full access.
Enroll now
