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Social Media Foundations Course

Course Summary

Understand the basic of Social Media Marketing and master concepts such as branding, public affairs, marketing communications (internal or external), and community engagement.


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    Course Syllabus


    Course preview

    Lesson 1 - Introduction to Social Media

    Part 01 - Understanding Social Media Strategy 23:58

    1.1 Introduction 00:24

    1.2 What's In It For Me 00:35

    1.3 Objectives 00:22

    1.4 What is Social Media 01:55

    1.5 All Business Sizes 04:44

    1.6 Who uses Social Media 01:37

    1.7 Paid, Earned, Owned 03:19

    1.8 Old School Vs. New School 04:39

    1.9 Internal Team Structure 05:44

    1.10 Key Takeaways 00:39

    Part 02 - Building a Social Media Strategy 19:35

    2.1 Introduction 00:14

    2.2 What's In It For Me 00:31

    2.3 Objectives 00:22

    2.4 Social Media Needs a Goal 02:25

    2.5 Working with a Business Goal 02:38

    2.6 Selecting Tactics 02:41

    2.7 Tracking Micro Goals 03:30

    2.8 Social Media Home Base 04:52

    2.9 Put it All to Work 01:33

    2.10 Key Takeaways 00:49

    Quiz

    Quiz

    Lesson 2 - Making the Message Stick and Spread

    Making the Message Stick and Spread 21:52

    1.1 Introduction 00:14

    1.2 What's In It For Me 00:35

    1.3 Objectives 00:19

    1.4 Viral Potential 01:19

    1.5 Generating Buzz 01:09

    1.6 Four Commandments of Viral 01:37

    1.7 What Makes People Share 09:49

    1.8 Balancing Viral Impact 01:26

    1.9 Extreme Examples 01:03

    1.10 Balanced Example 01:18

    1.11 How to Fine-Tune your Campaign 02:28

    1.12 Key Takeaways 00:35

    Quiz

    Quiz

    Lesson 3 - Social Media Channels

    Part 01 - Social Media Channels Blogs 11:12

    1.1 Introduction 00:14

    1.2 What's In It For Me 00:27

    1.3 Objectives 00:16

    1.4 Understand the Landscape 01:12

    1.5 Introduction to Blogs 02:09

    1.6 Before You Blog 00:55

    1.7 The 80-20 Rule for Visitors 01:17

    1.8 Five Skills for Blogging 00:49

    1.9 Building a Content Plan 02:23

    1.10 Content and Conversion Points 00:49

    1.11 Key Takeaways 00:41

    Part 02 - Social Media Channels Microblogs 09:59

    2.1 Introduction 00:11

    2.2 What's In It For Me 00:30

    2.3 Objectives 00:18

    2.4 What is Microblogging? 02:12

    2.5 Establish Clear Goals 01:01

    2.6 Why Retweets Matter 01:04

    2.7 Why Lists Matter 01:00

    2.8 You Need to Track 01:15

    2.9 Tools 00:46

    2.10 Time Spent on Twitter 01:02

    2.11 Key Takeaways 00:40

    Part 03 - Social Media Channels Social Networks 15:21

    3.1 Introduction 00:29

    3.2 What's In It For Me 00:30

    3.3 Objectives 00:22

    3.4 How Social Networking Works 01:02

    3.5 Kings of Networking 01:30

    3.6 What do People Share 01:52

    3.7 Understanding Facebook 02:08

    3.8 Make FB Your Second Home 02:13

    3.9 Importance of Feeds 02:01

    3.10 Facebook Ads 01:07

    3.11 Understanding LinkedIn 01:18

    3.12 Key Takeaways 00:49

    Part 04 - Social Media Channels Media Sharing Sites 15:48

    4.1 Introduction 00:25

    4.2 What's In It For Me 00:29

    4.3 Objectives 00:19

    4.4 Online Media statistics 01:51

    4.5 Understanding YouTube 03:09

    4.6 Understanding Pinterest 03:16

    4.7 Strengths of Pinterest 01:51

    4.8 Understanding Instagram 03:43

    4.9 Key Takeaways 00:45

    Part 05 - Social Media Channels Social Review Sites 05:37

    5.1 Introduction 00:27

    5.2 What's In It For Me 00:35

    5.3 Objectives 00:19

    5.4 Leveraging Social Reviews 02:26

    5.5 React When Appropriate 01:18

    5.6 Key Takeaways 00:32

    Quiz

    Quiz

    Lesson 4 - Engaging With Influencers

    Engaging With Influencers 23:32

    1.1 Introduction 00:14

    1.2 What's In It For Me 00:32

    1.3 Objectives 00:23

    1.4 Goals with Influencers 00:53

    1.5 Who Are They 01:41

    1.6 What and Where They Share 05:21

    1.7 Hunting for Influencers 03:10

    1.8 New Way of Doing Things 01:54

    1.9 Keys to a Great Pitch 01:33

    1.10 Mapping Out Approaches 01:18

    1.11 Pitch Checklist 01:48

    1.12 About Evangelists 01:32

    1.13 About Influencers 01:41

    1.14 Focus on the Process 00:57

    1.15 Key Takeaways 00:35

    Quiz

    Quiz

    Lesson 5 - Listening and Reputation Management

    Listening and Reputation Management 15:17

    1.1 Introduction 00:31

    1.2 What's In It For Me 00:26

    1.3 Objectives 00:26

    1.4 Six Steps to Reputation Management 00:34

    1.5 Listen and Identify 01:21

    1.6 Research 00:57

    1.7 Communicate 01:19

    1.8 Resolve and Follow Up 05:45

    1.9 Responding to Situations 00:29

    1.10 Put What You Hear to Work 02:38

    1.11 Key Takeaways 00:51

    Quiz

    Quiz

    Lesson 6 - Social Media Measurement

    Social Media Measurement 13:11

    1.1 Introduction 00:14

    1.2 What's In It For Me 00:31

    1.3 Objectives 00:24

    1.4 Which Conversations Matter 00:35

    1.5 Influencer Impact 02:08

    1.6 Engagement, Promotion, and Conversion 04:36

    1.7 Choosing the Right Metrics 01:52

    1.8 Learning from Mistakes 02:13

    1.9 Key Takeaways 00:38

    Quiz

    Quiz

    Lesson 7 - Integrating Social Media with Other Disciplines

    Integrating Social Media with Other Disciplines 09:15

    1.1 Introduction 00:18

    1.2 What's In It For Me 00:32

    1.3 Objectives 00:21

    1.4 SEO and Social 02:10

    1.5 Mobile and Social 00:36

    1.6 Content Marketing and Social 02:33

    1.7 PPC and Social 00:44

    1.8 Conversion and Social 00:41

    1.9 Analytics and Social 00:50

    1.10 Key Takeaways 00:30

    Quiz

    Quiz

    That was just a sneak-peak into the lesson.
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Course Fee:
USD 99

Course Type:

Self-Study

Course Status:

Active

Workload:

1 - 4 hours / week

This course is listed under Development & Implementations , Digital Media & Games and E-Commerce Community

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Finalist at HR Vendor of the Year 2015 Awards under the category Best Talent Management Software
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