Advanced Web Analytics Certification Training
Simplilearn Americas LLC
Course Summary
Master various aspects of web data analysis, multi-channel analytics, quantitative & qualitative search, reports, and more along with the tools and techniques for web analytics you’ll need to become a data wizard.
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Course Description
What is digital marketing all about?
Digital marketing or online marketing uses the internet and email for advertising and marketing purposes. Obtaining leads and sales conversions are the prime focal areas of this field.What are the key highlights of the course?
This course is all-inclusive, providing more than 15 hours of high-quality eLearning content. You’ll also be able to test your progress with our online quiz and get a feel for the real world with our downloadable workbooks and exercises. And, the practice tests will help prepare you to take the exam, so you can receive your certification.Is the training up to date and relevant?
Simplilearn strives to provide the latest, best-quality content that’s up to date with current industry standards. Our experienced and certified trainers are subject matter experts who constantly research the latest trends and infuse them into our training programs. Every change happening in the market is immediately considered and our training content is regularly upgraded and updated to reflect current market trends.How long does the course take to complete?
You should expect to spend about 25 – 30 hours to complete the course and take the certification exam.What are the prerequisites for this course?
Individuals are expected to have a fair understanding of popular search engines as well as working knowledge of the Microsoft Office suite including Word, Excel, and PowerPoint. Additionally, participants should have knowledge based on the sections “Introduction to Online Marketing” and “Internet Marketing Fundamentals.” It’s advised that participants complete those two sections before diving into the rest of the course.Do I have to order any course material?
This training course is all-inclusive; all materials are included. The package consists of enriching video lessons, downloadable workbooks and exercises for practice, end of chapter quizzes, and sample projects.Who are the instructors?
Our reputed team of expert instructors have a long history with the industry and are certified Subject Matter Experts in their own respective fields. They are consultants, employees of leading organizations, authors, trainers, and speakers at conferences with combined decades of experience.?
Industry expert Todd Malicoat helps participants understand Search Engine Optimization rankings and traffic.
Training with New York Times bestselling author Bryan Eisenberg is an awesome experience, as he guides participants through conversion optimization, landing page performances, and tips to get more traffic to your website.
Matt Bailey, founder and president of SiteLogic, gives participants an overview of Internet marketing fundamentals.
Who are your clientele for this course?
The typical audience for our training is usually working professionals who want to sharpen and upgrade their skills to boost their careers. Professionals in entry- and mid-level positions find our training ideal.How does the online eLearning training work?
Participants enrolled in the course move through a structured pattern of study, which enables study at their own pace and place. The training includes the latest video lessons and eLearning content to give participants complete overview of all the concepts.How do I enroll in this program?
You enroll in the program on the Simplilearn website, and make an online payment using any of the following options. You will be emailed a receipt after the payment is made.Visa Credit or Debit card
MasterCard
American Express
Diner’s Club
PayPal
Will the access period be extended?
Yes, you can extend the access period by paying an additional fee. Contact Customer Service through our Help and Support portal.I have trouble accessing the online course whom should I contact?
If you have trouble accessing the course at any time, use the Help & Support link to contact our Support team. You can also use the Live Chat link to chat in real-time with one of our Support team members.I’d like to learn more about this training program. Who should I contact?
Contact us using the form on the right of any page on the Simplilearn website, or select the Live Chat link. Our customer service representatives will be able to give you more details.
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Course Syllabus
Course preview
Advanced Web Analytics Course
Section 1 : Introduction to Digital Analytics 16:54
1 Introduction to Digital Analytics 16:54
2 Quiz
Project 1 : Introduction to Digital Analytics
Introduction to Digital Analytics
Section 2 : Building Blocks 25:54
1 Building Blocks Part 1 04:21
2 Building Blocks Part 2 21:33
3 Quiz
Project 2 : Building Blocks
Building Blocks
Section 3 : Fundamentals of Digital Analytics 45:14
1 Fundamentals of Digital Analytics Part 1 08:02
2 Fundamentals of Digital Analytics Part 2 14:39
3 Fundamentals of Digital Analytics Part 3 13:59
4 Fundamentals of Digital Analytics Part 4 08:34
5 Quiz
Project 3 : Fundamentals of Digital Analytics
Fundamentals of Digital Analytics
Section 4 : Business Perspective 44:52
1 Business Perspective Part 1 09:23
2 Business Perspective Part 2 09:37
3 Business Perspective Part 3 11:32
4 Business Perspective Part 4 14:20
5 Quiz
Project 4 : Business Perspective
Business Perspective
Section 5 : Methodology - Lean Six Sigma 25:33
1 The Methodology—Lean Six Sigma Part 1 05:28
2 The Methodology—Lean Six Sigma Part 2 09:29
3 The Methodology—Lean Six Sigma Part 3 10:36
4 Quiz
Project 5 : Methodology—Lean Six Sigma
Methodology—Lean Six Sigma
Section 6 : Data Analysis Fundamentals 16:22
1 Data Analysis Fundamentals 16:22
2 Quiz
Project 6 : Data Analysis Fundamentals
Data Analysis Fundamentals
Section 7 : Analysis Perspective Providing Insights 35:23
1 Analysis Perspective: Providing Insights 18:30
2 Expressing Exactitude or a Sense of Scale 16:53
3 Quiz
Project 7 : Analysis Perspective: Providing Insights
Analysis Perspective: Providing Insights
Section 8 : Enabling Capabilities 52:06
1 Enabling Capabilities Part 1 19:51
2 Enabling Capabilities Part 2 08:18
3 Enabling Capabilities Part 3 09:27
4 Enabling Capabilities Part 4 14:30
5 Quiz
Project 8 : Enabling Capabilities
Enabling Capabilities
Section 9 : Managing Analytics 41:02
1 Managing Analytics Part 1 13:47
2 Managing Analytics Part 2 07:53
3 Managing Analytics Part 3 19:22
4 Quiz
Project 9 : Managing Analytics
Managing Analytics
Section 10 : Audience 15:48
1 Audience 15:48
2 Quiz
Project 10 : Audience
Audience
Section 11 : Acquisition 44:56
1 Acquisition Part 1 09:56
2 Acquisition Part 2 07:14
3 Acquisition Part 3 14:33
4 Acquisition Part 4 13:13
5 Quiz
Project 11 : Acquisition
Acquisition
Section 12 : Behavior 28:43
1 Behavior Part 1 11:46
2 Behavior Part 2 16:57
3 Quiz
Project 12 : Behavior
Behavior
Section 13 : Conversions & Onboarding 50:40
1 Conversions and Onboarding Part 1 15:23
2 Conversions and Onboarding Part 2 13:12
3 Conversions and Onboarding Part 3 13:46
4 Conversions and Onboarding Part 4 08:19
5 Quiz
Project 13 : Conversions and Onboarding
Conversions and Onboarding
Section 14 : Retention and Expansion 25:23
1 Retention and Expansion Part 1 10:47
2 Retention and Expansion Part 2 14:36
3 Quiz
Project 14 : Retention and Expansion
Retention and Expansion
Section 15 : Advocacy 15:15
1 Advocacy Part 1 08:13
2 Advocacy Part 2 07:02
3 Quiz
Section 16 : Privacy and Ethics 17:23
1 Privacy and Ethics 17:23
2 Quiz
Project 15 : Privacy and Ethics
Privacy and Ethics
Section 17 : Wrapping Up 08:23
1 Wrapping Up 08:23
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