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Advanced Website Conversion Rate Optimization Certification Training

Course Summary

Become an expert in Website Conversion Rate Optimization. Master the art of a systematic, repeatable framework that consistently increases conversion rates on landing pages, microsites, and entire websites.


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    Course Syllabus


    Course preview

    Advanced Website Conversion Rate Optimization

    Section 1 : Introduction to Website Conversion Rate Optimization 19:51

    1 Introduction to Website Conversion Rate Optimization 19:51

    2 Quiz

    Section 2 : Conversion Planning 1:03:13

    1 Three Steps to Increase Conversion 08:36

    2 Developing an Optimization Framework 24:27

    3 Getting to Know the Four Key Personas 12:00

    4 Planning with Personas 18:10

    5 Quiz

    Project 1 : Evaluating / Planning the website

    Evaluating / Planning the website

    Section 3 : The Design Concepts of Conversion 45:14

    1 Designing for Conversion 09:46

    2 Building the Perfect Landing Page 16:51

    3 Designing for Mobile 10:42

    4 The 2 Minute Visitor 07:55

    5 Quiz

    Section 4 : Creating Conversion Structure 24:44

    1 Discovering The Testing Cycle 09:01

    2 Eye Tracking Heatmaps and Visual Clarity 08:55

    3 Website Conversion Rate Optimization Toolbox 06:48

    4 Quiz

    Project 2 : Designing the website

    Designing the website

    Section 5 : Gaining Momentum 24:36

    1 Building Your Credibility 06:29

    2 All About Us 05:51

    3 Build a Consistent Trail 07:04

    4 Attention Interest Desire Action Satisfaction (AIDAS) 05:12

    5 Quiz

    Section 6 : Starting the Conversation 23:47

    1 Optimizing your Web Copy 07:43

    2 The Voice of the Customer 03:56

    3 Improving Blog Conversions 06:39

    4 Getting Email Marketing Right 05:29

    5 Quiz

    Project 3 : Producing the content for the website

    Producing the content for the website

    Section 7 : Web Analytics Analysis and Measurement 18:39

    1 Analytics and Optimization 08:01

    2 Working with KPI 10:38

    3 Quiz

    Section 8 : Taking Action and Optimizing your Product 28:43

    1 Converting with Social Media Trends 06:42

    2 Dealing with Shopping Cart Abandonment 10:24

    3 The Key Elements of Any Product Page 11:37

    Quiz

    Project 4 : Engaging with the customer

    Engaging with the customer

    Section 9 : Conversion with PPC 09:34

    1 Conversion with PPC 09:34

    2 Quiz

    Project 5 : Running a PPC campaign

    Running a PPC campaign

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Course Fee:
USD 299

Course Type:

Self-Study

Course Status:

Active

Workload:

1 - 4 hours / week

This course is listed under Digital Media & Games , Quality Assurance & Testing and E-Commerce Community

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