Advanced Website Conversion Rate Optimization Certification Training
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Simplilearn Americas LLC
Course Summary
Become an expert in Website Conversion Rate Optimization. Master the art of a systematic, repeatable framework that consistently increases conversion rates on landing pages, microsites, and entire websites.
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Course Description
What is digital marketing all about?
Digital marketing or online marketing uses the internet and email for advertising and marketing purposes. Obtaining leads and sales conversions are the prime focal areas of this field.What are the key highlights of the course?
This course is all-inclusive, providing more than 25 hours of high-quality eLearning content. You’ll also be able to test your progress with our online quiz and get a feel for the real world with our downloadable workbooks and exercises. And, the practice tests will help prepare you to take the exam, so you can receive your certification.Is the training up to date and relevant?
Simplilearn strives to provide the latest, best-quality content that’s up to date with current industry standards. Our experienced and certified trainers are subject matter experts who constantly research the latest trends and infuse them into our training programs. Every change happening in the market is immediately considered and our training content is regularly upgraded and updated to reflect current market trends.How long does the course take to complete?
You should expect to spend about 25 – 30 hours to complete the course and take the certification exam.What are the prerequisites for this course?
Individuals are expected to have a fair understanding of popular search engines as well as working knowledge of the Microsoft Office suite including Word, Excel, and PowerPoint. Additionally, participants should have knowledge based on the sections “Introduction to Online Marketing†and “Internet Marketing Fundamentals.†It’s advised that participants complete those two sections before diving into the rest of the course.Do I have to order any course material?
This training course is all-inclusive; all materials are included. The package consists of enriching video lessons, downloadable workbooks and exercises for practice, end of chapter quizzes, and sample projects.Who are the instructors?
Our reputed team of expert instructors have a long history with the industry and are certified Subject Matter Experts in their own respective fields. They are consultants, employees of leading organizations, authors, trainers, and speakers at conferences with combined decades of experience.Industry expert Todd Malicoat helps participants understand Search Engine Optimization rankings and traffic.
Training with New York Times bestselling author Bryan Eisenberg is an awesome experience, as he guides participants through Website Conversion Rate Optimization, landing page performances, and tips to get more traffic to your website.
Matt Bailey, founder and president of SiteLogic, gives participants an overview of Internet marketing fundamentals.
Who are your clientele for this course?
The typical audience for our training is usually working professionals who want to sharpen and upgrade their skills to boost their careers. Professionals in entry- and mid-level positions find our training ideal.How is the job market for digital marketing professionals?
The job market is wide open for online marketing certified professionals. An estimated 200,000+ positions are still unfilled in various specialties of digital marketing (Source : Monster.com). This has led to the rise in demand for skilled professionals and the industry looks very bright for the future with a many opportunities.
Simplilearn’s training prepares novice individuals and experienced professionals alike to gain a firm ground in the online marketing vertical by enhancing and advancing their skills and knowledge.How does the online eLearning training work?
Participants enrolled in the course move through a structured pattern of study, which enables study at their own pace and place. The training includes the latest video lessons and eLearning content to give participants complete overview of all the concepts.How do I enroll in this program?
You enroll in the program on the Simplilearn website, and make an online payment using any of the following options. You will be emailed a receipt after the payment is made.Visa Credit or Debit card
MasterCard
American Express
Diner’s Club
PayPal
Will the access period be extended?
Yes, you can extend the access period by paying an additional fee. Contact Customer Service through our Help and Support portal.I have trouble accessing the online course whom should I contact?
If you have trouble accessing the course at any time, use the Help & Support link to contact our Support team. You can also use the Live Chat link to chat in real-time with one of our Support team members.I’d like to learn more about this training program. Who should I contact?
Contact us using the form on the right of any page on the Simplilearn website, or select the Live Chat link. Our customer service representatives will be able to give you more details.
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Course Syllabus
Course preview
Advanced Website Conversion Rate Optimization
Section 1 : Introduction to Website Conversion Rate Optimization 19:51
1 Introduction to Website Conversion Rate Optimization 19:51
2 Quiz
Section 2 : Conversion Planning 1:03:13
1 Three Steps to Increase Conversion 08:36
2 Developing an Optimization Framework 24:27
3 Getting to Know the Four Key Personas 12:00
4 Planning with Personas 18:10
5 Quiz
Project 1 : Evaluating / Planning the website
Evaluating / Planning the website
Section 3 : The Design Concepts of Conversion 45:14
1 Designing for Conversion 09:46
2 Building the Perfect Landing Page 16:51
3 Designing for Mobile 10:42
4 The 2 Minute Visitor 07:55
5 Quiz
Section 4 : Creating Conversion Structure 24:44
1 Discovering The Testing Cycle 09:01
2 Eye Tracking Heatmaps and Visual Clarity 08:55
3 Website Conversion Rate Optimization Toolbox 06:48
4 Quiz
Project 2 : Designing the website
Designing the website
Section 5 : Gaining Momentum 24:36
1 Building Your Credibility 06:29
2 All About Us 05:51
3 Build a Consistent Trail 07:04
4 Attention Interest Desire Action Satisfaction (AIDAS) 05:12
5 Quiz
Section 6 : Starting the Conversation 23:47
1 Optimizing your Web Copy 07:43
2 The Voice of the Customer 03:56
3 Improving Blog Conversions 06:39
4 Getting Email Marketing Right 05:29
5 Quiz
Project 3 : Producing the content for the website
Producing the content for the website
Section 7 : Web Analytics Analysis and Measurement 18:39
1 Analytics and Optimization 08:01
2 Working with KPI 10:38
3 Quiz
Section 8 : Taking Action and Optimizing your Product 28:43
1 Converting with Social Media Trends 06:42
2 Dealing with Shopping Cart Abandonment 10:24
3 The Key Elements of Any Product Page 11:37
Quiz
Project 4 : Engaging with the customer
Engaging with the customer
Section 9 : Conversion with PPC 09:34
1 Conversion with PPC 09:34
2 Quiz
Project 5 : Running a PPC campaign
Running a PPC campaign
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