Advanced Content Marketing Certification Training
Simplilearn Americas LLC
Course Summary
Become an expert in content marketing. Master various aspects of planning and executing content marketing strategies to create impressive content with greater efficiency and impact.
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Course Description
What is digital marketing all about?
Digital marketing or online marketing uses the internet and email for advertising and marketing purposes. Obtaining leads and sales conversions are the prime focal areas of this field.What are the key highlights of the course?
This course is all-inclusive, providing more than 15 hours of high-quality eLearning content. You’ll also be able to test your progress with our online quiz and get a feel for the real world with our downloadable workbooks and exercises. And, the practice tests will help prepare you to take the exam, so you can receive your certification.Is the training up to date and relevant?
Simplilearn strives to provide the latest, best-quality content that’s up to date with current industry standards. Our experienced and certified trainers are subject matter experts who constantly research the latest trends and infuse them into our training programs. Every change happening in the market is immediately considered and our training content is regularly upgraded and updated to reflect current market trends.How long does the course take to complete?
You should expect to spend about 15 hours to complete the course and take the certification exam.What are the prerequisites for this course?
Individuals are expected to have a fair understanding of popular search engines as well as working knowledge of the Microsoft Office suite including Word, Excel, and PowerPoint. Additionally, participants should have knowledge based on the sections “Introduction to Online Marketing†and “Internet Marketing Fundamentals.†It’s advised that participants complete those two sections before diving into the rest of the course.Do I have to order any course material?
This training course is all-inclusive; all materials are included. The package consists of enriching video lessons, downloadable workbooks and exercises for practice, end of chapter quizzes, and sample projects.Who are the instructors?
Our reputed team of expert instructors have a long history with the industry and are certified Subject Matter Experts in their own respective fields. They are consultants, employees of leading organizations, authors, trainers, and speakers at conferences with combined decades of experience.Industry expert Todd Malicoat helps participants understand Search Engine Optimization rankings and traffic.
Training with New York Times bestselling author Bryan Eisenberg is an awesome experience, as he guides participants through conversion optimization, landing page performances, and tips to get more traffic to your website.
Matt Bailey, founder and president of SiteLogic, gives participants an overview of Internet marketing fundamentals.
Who are your clientele for this course?
The typical audience for our training is usually working professionals who want to sharpen and upgrade their skills to boost their careers. Professionals in entry- and mid-level positions find our training ideal.How is the job market for digital marketing professionals?
The job market is wide open for online marketing certified professionals. An estimated 200,000+ positions are still unfilled in various specialties of digital marketing (Source : Monster.com). This has led to the rise in demand for skilled professionals and the industry looks very bright for the future with a many opportunities.
Simplilearn’s training prepares novice individuals and experienced professionals alike to gain a firm ground in the online marketing vertical by enhancing and advancing their skills and knowledge.How does the online eLearning training work?
Participants enrolled in the course move through a structured pattern of study, which enables study at their own pace and place. The training includes the latest video lessons and eLearning content to give participants complete overview of all the concepts.How do I enroll in this program?
You enroll in the program on the Simplilearn website, and make an online payment using any of the following options. You will be emailed a receipt after the payment is made.Visa Credit or Debit card
MasterCard
American Express
Diner’s Club
PayPal
Will the access period be extended?
Yes, you can extend the access period by paying an additional fee. Contact Customer Service through our Help and Support portal.I have trouble accessing the online course whom should I contact?
If you have trouble accessing the course at any time, use the Help & Support link to contact our Support team. You can also use the Live Chat link to chat in real-time with one of our Support team members.I’d like to learn more about this training program. Who should I contact?
Contact us using the form on the right of any page on the Simplilearn website, or select the Live Chat link. Our customer service representatives will be able to give you more details.
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Course Syllabus
Course preview
Advanced Content Marketing
Section 1 : Introduction to Content Marketing 44:59
1.1 Introduction 00:56
1.2 What's In It For Me 01:18
1.3 What Is Content Marketing 02:26
1.4 How to Become a Best-in-Class Content Marketer 01:23
1.5 Becoming an Effective Content Marketer - 1 02:49
1.6 Becoming an Effective Content Marketer - 2 03:36
1.7 Becoming an Effective Content Marketer - 3 01:36
1.8 Becoming an Effective Content Marketer - 4 02:04
1.9 Becoming an Effective Content Marketer - 5 03:26
1.10 Becoming an Effective Content Marketer - 6 02:30
1.11 Becoming an Effective Content Marketer - 7 01:31
1.12 Becoming an Effective Content Marketer - 8 01:41
1.13 Becoming an Effective Content Marketer - 9 01:42
1.14 Becoming an Effective Content Marketer - 10 01:42
1.15 Becoming an Effective Content Marketer - 11 01:30
1.16 Becoming an Effective Content Marketer - 12 02:51
1.17 Becoming an Effective Content Marketer - 13 01:53
1.18 Becoming an Effective Content Marketer - 14 03:15
1.19 Becoming an Effective Content Marketer - 15 03:26
1.20 Becoming an Effective Content Marketer - 16 02:16
1.21 Key Takeaways 01:08
Quiz: Introduction to Content Marketing
Section 2 : Developing a Vision of Content Marketing Success 33:23
2.1 Introduction 00:19
2.2 What's In It For Me 00:59
2.3 Vision for Successful Content Marketing 02:17
2.4 The Michelin Guide Story 08:10
2.5 Hindustan Unilever 05:23
2.6 Volvo Trucks 07:16
2.7 Dell's Take It Easy 06:17
2.8 Key Takeaways 02:42
Quiz: Developing a Vision of Content Marketing Success
Section 3 : Developing a Business Case for Content Marketing 51:10
3.1 Introduction 00:28
3.2 What's In It For Me 00:42
3.3 Content Marketing Budget 01:33
3.4 Objectives and Key Performance Indicators (KPIs) 12:25
3.5 Challenges and Impact 10:45
3.6 Best Practices 10:40
3.7 Benefits and Financial Impact 06:26
3.8 Build your Business Case 02:56
3.9 Compare the Value of Content Marketing 03:21
3.10 Key Takeaways 01:54
Quiz: Developing a Business Case for Content Marketing
Project 1 : Developing a Business Case for Content Marketing
Developing the business case for content marketing
Section 4 : Creating a Successful Content Marketing Strategy 50:13
4.1 Introduction 00:16
4.2 What's In It For Me 01:15
4.3 Creating a Successful Content Marketing Strategy 03:23
4.4 Model for Creating a Successful Content Marketing Strategy 08:00
4.5 Content Marketing Strategy - Two-Step Model 08:29
4.6 Two Step Model - First Phase 14:22
4.7 Two-Step Model - Second Phase 10:03
4.8 Benefit of Two-Step flow Model 02:03
4.9 Key Takeaways 02:22
Quiz: Creating a Successful Content Marketing Strategy
Section 5 : Creating a Remarkable Editorial Mission Statement 37:05
5.1 Introduction 00:20
5.2 What's In It For Me 00:44
5.3 Editorial Mission Statements 12:21
5.4 Create Remarkable Content 06:53
5.5 Top Global Ad Campaigns 07:49
5.6 Remarkable Editorial Mission Statement 07:30
5.7 Key Takeaways 01:28
Quiz: Creating a Remarkable Editorial Mission Statement
Section 6 : Targeting Customer Intent Instead of Demographics 34:28
6.1 Introduction 00:17
6.2 What's In It For Me 00:45
6.3 Target Intent over Demographic 02:46
6.4 Target Customers on Mobile Devices 04:56
6.5 Target Intent on YouTube 03:46
6.6 Know Your Customers' Intent 10:23
6.7 Have a Mobile-friendly Website 01:47
6.8 Video are Preferred Over Text 08:11
6.9 Key Takeaways 01:37
Quiz: Target Customer Intent Instead of Demographics
Section 7 : Targeting Key Influencers 36:58
7.1 Introduction 00:18
7.2 What's In It For Me 00:43
7.3 Importance Of Influencer Marketing 07:14
7.4 Process Of Augmenting With Influencers 20:27
7.5 Case Study—Orange France 06:03
7.6 Key Takeaways 02:13
Quiz: Targeting Key Influencers
Project 2 : Targeting Key Influencers Who Influence Your Customers
Targeting key influencers who influence your customers
Section 8 : Producing Help, Hub, and Hero Content Consistently 27:46
8.1 Introduction 00:24
8.2 What's In It For Me 00:46
8.3 Help Content 09:11
8.4 Hub Content 07:45
8.5 Hero Content 08:43
8.6 Key Takeaways 00:57
Quiz: Produce Help Hub and Hero Content Consistently
Section 9 : Producing Engaging Content More Frequently 24:41
9.1 Introduction 00:22
9.2 What's In It For Me 00:44
9.3 Producing Engaging Content 03:24
9.4 Engagement Through Video and Text 03:49
9.5 Text Vs Video 03:51
9.6 What to Seek 08:38
9.7 Checklist - When to Use Video or Text 02:28
9.8 Key Takeaways 01:25
Quiz: Producing Engaging Content More Frequently
Section 10 : Using Effective B2C and B2B Content Marketing Tactics 1:19:21
10.1 Introduction 00:24
10.2 What's In It For Me 01:29
10.3 B2C and B2B Content Marketing Tactics—Usage 02:51
10.4 B2C and B2B Content Marketing Tactics—Effectiveness 01:34
10.5 Email Newsletters 04:33
10.6 In-person Events 04:00
10.7 Illustrations/Photos 03:14
10.8 Social Media content 07:11
10.9 Infographics 02:41
10.10 Videos—B2C 03:17
10.11 Videos—B2B 02:56
10.12 Online Presentations 03:21
10.13 Microsites 03:13
10.14 Website Articles 02:56
10.15 Blogs 02:40
10.16 Webinars 02:45
10.17 Case Studies 02:15
10.18 Mobile Apps 03:08
10.19 Print Magazines 03:10
10.20 Digital Magazines 01:40
10.21 Books 03:37
10.22 Podcasts 02:04
10.23 White Papers 03:58
10.24 Research Reports 02:32
10.25 E-Books 02:20
10.26 Branded Content Tools 01:39
10.27 Virtual Conferences 02:11
10.28 Key Takeaways 01:42
Quiz: Use Effective B2C and B2B Content Marketing Tactics
Project 3 : Using Effective B2C and B2B Content Marketing Tactics
Using effective B2C and B2B content marketing tactics
Section 11 : Building Successful B2C and B2B Social Media Platforms 1:10:20
11.1 Introduction 00:18
11.2 What's In It For Me 01:07
11.3 Social Media Platforms 02:59
11.4 Facebook 15:22
11.5 LinkedIn 15:02
11.6 YouTube 05:47
11.7 YouTube - Create Great Content 08:26
11.8 YouTube - Develop a Programming Strategy 11:09
11.9 Twitter 08:12
11.10 Key Takeaways 01:58
Quiz: Building Successful B2C and B2B Social Media Platforms
Section 12 : Helping Customers find the Information They Seek 54:47
12.1 Introduction 00:17
12.2 What's In It For Me 00:47
12.3 Optimizing Your Content For Your Web Site 03:45
12.4 Creating A Google-friendly Web Site 11:15
12.5 Optimizing Web Pages For Keywords 12:38
12.6 Optimizing Video Content 06:37
12.7 Micro-moments 17:46
12.8 Key Takeaways 01:42
Quiz: Helping Customers find the Information They Seek
Section 13 : Helping Key Influencers Impact the Buyer’s Decision-Making Process 37:28
13.1 Introduction 00:20
13.2 What's In It For Me 00:53
13.3 Influencing the Influencers 04:12
13.4 Schmooze Optimization 02:57
13.5 Nurture Key Relationships 01:46
13.6 Example - WineWorld 03:00
13.7 Four Key Influencers 03:16
13.8 Engaging Digital Presence 01:36
13.9 Keys to Success 05:04
13.10 Work together with influencers 02:55
13.11 GE with influential YouTube creators 04:52
13.12 Creations in support with GE 05:21
13.13 Key Takeaways 01:16
Quiz: Help Key Influencers Impact the Buyers Decision-Making Process
Project 4 : Helping Key Influencers Impact the Buyer’s Decision-Making Process
Helping key influencers impact the buyer’s decision-making process
Section 14 : Measuring Content Effectiveness 48:22
14.1 Introduction 00:23
14.2 What's In It For Me 00:59
14.3 Sales and Sales Lead Quality 01:03
14.4 Touchpoints in the Customer Journey 01:12
14.5 Turning Touchpoints into Quality Leads or Sales 04:12
14.6 Focus on the Right Metrics 11:51
14.7 Value Your Best Customer 05:21
14.8 Attribute Value Across the Journey 14:03
14.9 Prove Marketing Impact 06:50
14.10 Key Takeaways 02:28
Quiz: Measuring Content Effectiveness
Section 15 : Measuring Return on Marketing Investment 38:41
15.1 Introduction 00:24
15.2 What's In It For Me 00:52
15.3 Return on Marketing Investment 06:21
15.4 The Power of the Press Release 07:23
15.5 Test 1 - ROMI Revisited 08:29
15.6 Test 2 - Impact of a Budget Cut 06:20
15.7 Test 3 - Impact of Using Multimedia 07:24
15.8 Key Takeaways 01:28
Quiz: Measuring Return on Marketing Investment
Section 16 : Improving by Experimenting With New Initiatives 27:21
16.1 Introduction 00:22
16.2 What's In It For Me 00:44
16.3 Creating Engaging Content 14:56
16.4 What is Effective and What is Not 09:33
16.5 Key Takeaways 01:46
Quiz: Improving by Experimenting With New Initiatives
Section 17 : Improving Effectiveness by Becoming More Sophisticated or Mature 41:05
17.1 Introduction 00:21
17.2 What's In It For Me 00:52
17.3 Content Marketing Maturity 07:08
17.4 Get Value from Editorial Meetings 09:15
17.5 Content Marketing in Organizations 04:33
17.6 Content Marketing with SEO and Social Media 04:55
17.7 Leverage Paid Advertising 02:48
17.8 Sophisticated Content Marketers 03:38
17.9 Analytics Tips 05:46
17.10 Key Takeaways 01:49
Quiz: Improve Effectiveness by Becoming More Sophisticated or Mature
Section 18 : Content Marketing in the Foreseeable Future 48:55
18.1 Introduction 00:15
18.2 What's In It For Me 00:45
18.3 Content Marketing Forecast 02:48
18.4 Impact on Content Marketing Strategy 01:07
18.5 Video Sharing Platforms—Audience Segments 01:39
18.6 Video Sharing Platforms—Content Genres 00:57
18.7 YouTube vs Facebook 05:10
18.8 YouTube Best Practices—Part 1 08:26
18.9 YouTube Best Practices—Part 2 10:07
18.10 Virtual Reality 04:38
18.11 Facebook Best Practices 04:45
18.12 Instagram and Twitter Best Practices 05:36
18.13 Key Takeaways 02:42
Quiz: Content Marketing in the Foreseeable Future
Project 5 : Improving by Becoming More Sophisticated or Mature
Improving by becoming more sophisticated or mature
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