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Advanced Search Engine Optimization (SEO) Certification Training

Course Summary

Our Advanced SEO training is designed to offer a complete 360-degree learning on all the concepts, tools, and techniques of Search Engine Optimization. Master the process of organically driving traffic to your website/webpage by learning key modules such as keyword research, on-page and off-page optimization, link building, URL building, and SEO analytics. So, Enroll for Simplilearn’s Advanced SEO course and become a full-fledged SEO specialist.


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    Course Syllabus


    Course preview

    Advanced Search Engine Optimization

    Section 1 : Introduction to SEO 47:14

    1 What You'll Learn in this Course 11:39

    2 The Business Impact of SEO 14:30

    3 SEO Terms & Definitions 10:06

    4 SEO Business Concepts 10:59

    5 Quiz

    Section 2 : How Search Engines Work 39:21

    1 The Search Engine Landscape 10:39

    2 Analyzing Search Results 14:44

    3 The Search Engine Index 13:58

    4 Quiz

    Section 3 : Keyword Research 1:33:35

    1 Keywords: the Foundation 11:38

    2 Keyword Research: Keyword Tool Overview 11:42

    3 Build a Keyword List 09:37

    4 Analyze Your Keywords: Long tail and Short tail 14:10

    5 Analyze Your Keywords: Explore Opportunities 16:52

    6 Analyze Your Keywords: Plan for Trends & Cycles 13:29

    7 Analyze Your keywords: Group & Manage 16:07

    8 Quiz

    Project 1 : Keyword Research

    Keyword Research

    Section 4 : On-Page Optimization 1:10:03

    1 Key On-Page Elements 09:12

    2 Optimize Content Hierarchy 15:10

    3 Optimize Content 17:22

    4 Optimize Content with HTML5 11:57

    5 Optimize for Mobile 16:22

    6 Quiz

    Project 2 : Information Architecture

    Information Architecture

    Section 5 : Website Management and Optimzation 1:35:03

    1 Domain Signals for SEO 09:57

    2 Manage Website URLs 14:39

    3 Identify and Remove Duplicate Content 10:56

    4 Additional Optimization & Management 19:23

    5 Webmaster Tools 09:58

    6 Moving to a New Domain or Redesign 13:37

    7 Google's History Of Major Algorithm Updates 16:33

    8 Quiz

    Section 6 : Off-Page SEO 1:28:29

    1 The Importance of Links Part1 15:40

    2 The Importance of Links Part 2 19:15

    3 Evaluating Backlinks 11:25

    4 Seven Methods of Link Building 16:37

    5 Build Links through Social Networks and Social Media Sites 10:21

    6 Advanced Concepts and Best Practices for Linking 15:11

    7 Quiz

    Section 7 : Planning A New Website 45:27

    1 Choose a Domain Name 12:45

    2 Organize Content Structure 17:55

    3 Develop URL Structure 14:47

    4 Quiz

    Project 3 : Information Architecture Planning

    Information Architecture Planning

    Section 8 : Market Your Optimized Website 1:20:41

    1 Conducting Competitive Audit 21:01

    2 Why You Should Not Rely on Rankings 13:05

    3 Create a Marketing Plan 22:07

    4 SEO and Marketing Teams 17:53

    5 Claim and Manage Your Business Listing 06:35

    6 Quiz

    Project 4 : Inbound Links

    Inbound Links

    Section 9 : Analytics and Measurement 48:35

    1 Intro to Measurement 09:49

    2 Analytics Terms and Concepts 10:25

    3 Measuring Goals and Goal Values 09:53

    4 Measure and Analyze the Bounce Rate 08:23

    5 Critical Reports to Improve Your SEO 10:05

    6 Quiz

    Project 5 : Marketing Plan

    Marketing Plan

    Section 10 : What's Next—Learning Path 06:36

    1 Learning Path 06:36

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Course Fee:
USD 299

Course Type:

Self-Study

Course Status:

Active

Workload:

1 - 4 hours / week

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