Advanced Search Engine Optimization (SEO) Certification Training

Simplilearn Americas LLC
Course Summary
Our Advanced SEO training is designed to offer a complete 360-degree learning on all the concepts, tools, and techniques of Search Engine Optimization. Master the process of organically driving traffic to your website/webpage by learning key modules such as keyword research, on-page and off-page optimization, link building, URL building, and SEO analytics. So, Enroll for Simplilearn’s Advanced SEO course and become a full-fledged SEO specialist.
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Course Description
What is digital marketing all about?
Digital marketing or online marketing uses the internet and email for advertising and marketing purposes. Obtaining leads and sales conversions are the prime focal areas of this field.What are the key highlights of the course?
This course is all-inclusive, providing more than 17 hours of high-quality eLearning content. You’ll also be able to test your learning with our online lesson end quizzes with 5 real-life Industry-based projects that will give you a complete 360-degree environment from concepts to hands-on experience. The learners can also access the downloadable material like the ebooks and exercises available on the LMS (Learning Management System) as supplementary learning material. Finally, the course end assessment will help prepare you to take the exam, so you can receive your certification.Is the training up to date and relevant?
Simplilearn strives to provide the latest, best-quality content that’s up to date with current industry standards. Our experienced and certified trainers are subject matter experts who constantly research the latest trends and infuse them into our training programs. Every change happening in the market is immediately considered and our training content is regularly upgraded and updated to reflect current market trends.How long does the course take to complete?
You should expect to spend about 25 – 30 hours to complete the course and take the certification exam.What are the prerequisites for this course?
Individuals are expected to have a fair understanding of popular search engines as well as working knowledge of the Microsoft Office suite including Word, Excel, and PowerPoint. Additionally, participants should have knowledge based on the sections “Introduction to Online Marketing” and “Internet Marketing Fundamentals.” It’s advised that participants complete those two sections before diving into the rest of the course.Do I have to order any course material?
This training course is all-inclusive; all materials are included. The package consists of enriching video lessons, downloadable workbooks and exercises for practice, end of chapter quizzes, and sample projects.Who are the course Authors?
Our reputed team of expert instructors and authors have a long history with the industry and are certified Subject Matter Experts in their own respective fields. They are consultants, employees of leading organizations, authors, trainers, and speakers at conferences with combined decades of experience.Stephane Hamel, is a master and one of the biggest names in the domain of Web Analytics. He trains participants to collect, organize, analyze web traffic data, and improve site performance.
Industry expert Matt Bailey, founder and president of SiteLogic helps participants understand Search Engine Optimization rankings and traffic.
Training with one of the top 20 women social media power influencers Lilach Bullock is an awesome experience, as she guides participants through conversion optimization, landing page performances, and tips to get more traffic to your website. Highly regarded on the world speaker circuit, Lilach was listed in Forbes and was crowned the Social Influencer of Europe by Oracle.
Who are your clientele for this course?
The typical audience for our training is usually working professionals who want to sharpen and upgrade their skills to boost their careers. Professionals in entry- and mid-level positions find our training ideal.How is the job market for digital marketing professionals?
The job market is wide open for online marketing certified professionals. An estimated 200,000+ positions are still unfilled in various specialties of digital marketing (Source : Monster.com). This has led to the rise in demand for skilled professionals and the industry looks very bright for the future with a many opportunities.
Simplilearn’s training prepares novice individuals and experienced professionals alike to gain a firm ground in the online marketing vertical by enhancing and advancing their skills and knowledge.How does the online eLearning training work?
Participants enrolled in the course move through a structured pattern of study, which enables study at their own pace and place. The training includes the latest video lessons and eLearning content to give participants complete overview of all the concepts.How do I enroll in this program?
You enroll in the program on the Simplilearn website, and make an online payment using any of the following options. You will be emailed a receipt after the payment is made.Visa Credit or Debit card
MasterCard
American Express
Diner’s Club
PayPal
Will the access period be extended?
Yes, you can extend the access period by paying an additional fee. Contact Customer Service through our Help and Support portal.I have trouble accessing the online course whom should I contact?
If you have trouble accessing the course at any time, use the Help & Support link to contact our Support team. You can also use the Live Chat link to chat in real-time with one of our Support team members.I’d like to learn more about this training program. Who should I contact?
Contact us using the form on the right of any page on the Simplilearn website, or select the Live Chat link. Our customer service representatives will be able to give you more details.
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Course Syllabus
Course preview
Advanced Search Engine Optimization
Section 1 : Introduction to SEO 47:14
1 What You'll Learn in this Course 11:39
2 The Business Impact of SEO 14:30
3 SEO Terms & Definitions 10:06
4 SEO Business Concepts 10:59
5 Quiz
Section 2 : How Search Engines Work 39:21
1 The Search Engine Landscape 10:39
2 Analyzing Search Results 14:44
3 The Search Engine Index 13:58
4 Quiz
Section 3 : Keyword Research 1:33:35
1 Keywords: the Foundation 11:38
2 Keyword Research: Keyword Tool Overview 11:42
3 Build a Keyword List 09:37
4 Analyze Your Keywords: Long tail and Short tail 14:10
5 Analyze Your Keywords: Explore Opportunities 16:52
6 Analyze Your Keywords: Plan for Trends & Cycles 13:29
7 Analyze Your keywords: Group & Manage 16:07
8 Quiz
Project 1 : Keyword Research
Keyword Research
Section 4 : On-Page Optimization 1:10:03
1 Key On-Page Elements 09:12
2 Optimize Content Hierarchy 15:10
3 Optimize Content 17:22
4 Optimize Content with HTML5 11:57
5 Optimize for Mobile 16:22
6 Quiz
Project 2 : Information Architecture
Information Architecture
Section 5 : Website Management and Optimzation 1:35:03
1 Domain Signals for SEO 09:57
2 Manage Website URLs 14:39
3 Identify and Remove Duplicate Content 10:56
4 Additional Optimization & Management 19:23
5 Webmaster Tools 09:58
6 Moving to a New Domain or Redesign 13:37
7 Google's History Of Major Algorithm Updates 16:33
8 Quiz
Section 6 : Off-Page SEO 1:28:29
1 The Importance of Links Part1 15:40
2 The Importance of Links Part 2 19:15
3 Evaluating Backlinks 11:25
4 Seven Methods of Link Building 16:37
5 Build Links through Social Networks and Social Media Sites 10:21
6 Advanced Concepts and Best Practices for Linking 15:11
7 Quiz
Section 7 : Planning A New Website 45:27
1 Choose a Domain Name 12:45
2 Organize Content Structure 17:55
3 Develop URL Structure 14:47
4 Quiz
Project 3 : Information Architecture Planning
Information Architecture Planning
Section 8 : Market Your Optimized Website 1:20:41
1 Conducting Competitive Audit 21:01
2 Why You Should Not Rely on Rankings 13:05
3 Create a Marketing Plan 22:07
4 SEO and Marketing Teams 17:53
5 Claim and Manage Your Business Listing 06:35
6 Quiz
Project 4 : Inbound Links
Inbound Links
Section 9 : Analytics and Measurement 48:35
1 Intro to Measurement 09:49
2 Analytics Terms and Concepts 10:25
3 Measuring Goals and Goal Values 09:53
4 Measure and Analyze the Bounce Rate 08:23
5 Critical Reports to Improve Your SEO 10:05
6 Quiz
Project 5 : Marketing Plan
Marketing Plan
Section 10 : What's Next—Learning Path 06:36
1 Learning Path 06:36
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