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Advanced Social Media Certification Training

Course Summary

Become a Social Media expert by developing skills that attract traffic to websites, promote and protect online reputation, and build brand awareness.


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    Course Syllabus


    Course preview

    Advanced Social Media Marketing

    Section 1 : Introduction to Social Media 49:43

    1 How Social Media Has Changed Businesses - Part 1 14:24

    2 How Social Media Has Changed Businesses - Part 2 08:47

    3 How Social Media Has Changed Businesses - Part 3 07:34

    4 How Social Media Has Changed Businesses - Part 4 07:02

    5 How Social Media Has Changed Businesses - Part 5 11:56

    Section 2 : Building a Sustainable Social Media Strategy 1:03:43

    1 Social Media Challenges 10:44

    2 Strategy Building Guide 15:34

    3 Establishing and Benefitting from a Social Media Home Base 13:52

    4 Creating a Campaign Message 11:15

    5 Planning and Benefiting from a Diversified Posting Strategy 12:18

    6 Quiz

    Project 1 : Building A Social Media Strategy

    Building A Social Media Strategy

    Section 3 : Converged Social Media 45:18

    1 The Role of Converged Media in Social 14:19

    2 Understanding Paid, Owned, and Earned Media 10:50

    3 Putting Converged Media to Work for You - Part 1 09:52

    4 Putting Converged Media to Work for You - Part 2 10:17

    5 Quiz

    Project 2 : Converged Media

    Converged Media

    Section 4 : Content Marketing in a Social Media World 1:33:16

    1 The Role of Content Marketing in Social - Part 1 08:46

    2 The Role of Content Marketing in Social - Part 2 09:01

    3 Building a Content Plan - Part 1 07:47

    4 Building a Content Plan - Part 2 13:36

    5 Matching Content to Consumer Intent - Part 1 14:23

    6 Matching Content to Consumer Intent - Part 2 07:18

    7 Generating Content Ideas - Part 1 10:05

    8 Generating Content Ideas - Part 2 07:45

    9 Unlocking Content’s Full Potential 14:35

    10 Quiz

    Project 3 : Content Marketing

    Content Marketing

    Section 5 : Visual Social Media 51:21

    1 Understanding the impact of great visuals 11:07

    2 Leveraging Images in Social Media - Part 1 04:22

    3 Leveraging Images in Social Media - Part 2 14:36

    4 Leveraging Video in Social Content - Part 1 07:27

    5 Leveraging Video in Social Content - Part 2 05:23

    6 Leveraging Video in Social Content - Part 3 08:26

    7 Quiz

    Project 4 : Visual Social

    Visual Social

    Section 6 : Understanding and Sparking Social Sharing 1:03:42

    1 What Makes Social Sharing so Valuable 15:44

    2 Building Content That is Inherently Shareable 15:08

    3 Psychology of Social Sharing 14:23

    4 Brainstorming Your Social Content Ideas - Part 1 03:45

    5 Brainstorming Your Social Content Ideas - Part 2 14:42

    6 Quiz

    Project 5 : Social Sharing

    Social Sharing

    Section 7 : Storytelling An Essential Part of Your Social Narrative 1:01:25

    1 Why Storytelling is Essential in Social Marketing 12:28

    2 Finding Your Focus and Your Story - Part 1 09:44

    3 Finding Your Focus and Your Story - Part 2 09:57

    4 Understanding Consumer Stories and Their Role 13:41

    5 Matching Customer Story to Motive 15:35

    6 Quiz

    Project 6 : Storytelling

    Storytelling

    Section 8 : Influencer Marketing and Online Reputation Management 1:19:01

    1 The Role of Social Media Listening 10:23

    2 Reputation Management And Response 18:36

    3 Finding Influencers and Evangelists 14:06

    4 Engaging with Influencers and Evangelists 14:49

    5 Engaging with Paid Influencers and Evangelists - Part 1 07:48

    6 Engaging with Paid Influencers and Evangelists - Part 2 13:19

    7 Quiz

    Project 7 : Influencer ORM

    Influencer ORM

    Section 9 : Social Media Selling 31:59

    1 Understanding the Role of Social in the Sales Cycle 13:14

    2 How Sales and Marketing Function as a Team in Social Selling - Part 1 08:53

    3 How Sales and Marketing Function as a Team in Social Selling - Part 2 09:52

    4 Quiz

    Project 8 : Social Selling

    Social Selling

    Section 10 : Social Media Measurement 33:20

    1 The Basics of Social Media Measurement 16:21

    2 Social Media Specific Metrics 16:59

    3 Quiz

    Project 9 : Social Measurement

    Social Measurement

    Section 11 : Video and YouTube Marketing 55:39

    1 Video and YouTube Marketing - Part 1: Establishing A Video Marketing Strategy 14:53

    2 Video and YouTube Marketing - Part 2: Gaining Exposure And Measuring Impact 14:27

    3 Video and YouTube Marketing - Part 3: Leveraging Mobile Video 13:21

    4 Video and YouTube Marketing - Part 4: Promoting And Measuring Mobile Video 12:58

    5 Quiz

    Section 12 : YouTube Advertising 1:02:42

    1 YouTube Advertising - Part 1: YouTube for Business 12:43

    2 YouTube Advertising - Part 2: How To Make A Client Video 17:58

    3 YouTube Advertising - Part 3: Promote Your Client video 16:20

    4 YouTube Advertising - Part 4: Data, Metrics, And Analytics 15:41

    Section 13 : Social Networking and Facebook Marketing 1:52:53

    1 Social Networking Overview 08:14

    2 Facebook Marketing - Part 1: Understanding Facebook 17:16

    3 Facebook Marketing - Part 2: Getting started On Facebook - Part 1 16:28

    4 Facebook Marketing - Part 2: Getting started On Facebook - Part 2 12:10

    5 Facebook Marketing - Part 3: Understanding The Facebook Algorithm And News Feed - Part 1 14:26

    6 Facebook Marketing - Part 3: Understanding The Facebook Algorithm And News Feed - Part 2 11:09

    7 Facebook Analytics 33:10

    8 Quiz

    Section 14 : Facebook Advertising 37:10

    1 Facebook Advertising - Part 1: Understanding Facebook Ads 11:52

    2 Facebook Advertising - Part 2: Choosing Your Ad Type 09:58

    3 Facebook Advertising - Part 3: Facebook Ad Targeting 15:20

    4 Quiz

    Section 15 : Microblogging and Twitter 1:44:31

    1 Leveraging Twitter - Part 1: Understanding Twitter 11:02

    2 Leveraging Twitter - Part 2: Twitter Marketing Foundations - Part 1 16:24

    3 Leveraging Twitter - Part 2: Twitter Marketing Foundations - Part 2 09:46

    4 Leveraging Twitter - Part 3: Twitter Search And Twitter Cards 14:12

    5 Leveraging Twitter - Part 4: Define A Goal Create And Create A Srategy - Part 1 16:40

    6 Leveraging Twitter - Part 4: Define A Goal Create And Create A Srategy - Part 2 13:37

    7 Leveraging Twitter - Part 5: Twitter Tools - Part 1 13:18

    8 Leveraging Twitter - Part 5: Twitter Tools - Part 2 09:32

    9 Quiz

    Section 16 : Twitter Advertising 49:00

    1 Twitter Advertising - Part 1: Understanding The Options 15:06

    2 Twitter Advertising - Part 2: Understanding Targeting Bids 11:40

    3 Twitter Advertising - Part 3: Advanced Twitter Targeting With TV Ads 11:50

    4 Twitter Advertising - Part 4: Increased Ad Engagement With Twitter Cards 10:24

    5 Quiz

    Section 17 : Pinterest Marketing 1:54:21

    1 Pinterest Marketing - Part 1: Understanding Pinterest's Potential - Part 1 15:27

    2 Pinterest Marketing - Part 1: Understanding Pinterest's Potential - Part 2 08:54

    3 Pinterest Marketing - Part 2: Putting Pinterest To Work - Part 1 15:15

    4 Pinterest Marketing - Part 2: Putting Pinterest To Work - Part 2 10:43

    5 Pinterest Marketing - Part 3: Bulding A Pinterest Strategy - Part 1 13:59

    6 Pinterest Marketing - Part 3: Bulding A Pinterest Strategy - Part 2 13:54

    7 Pinterest Marketing - Part 4: Pinterest Measurement - Part 1 11:07

    8 Pinterest Marketing - Part 4: Pinterest Measurement - Part 2 11:50

    9 Pinterest Advertising 13:12

    10 Quiz

    Section 18 : LinkedIn Marketing 28:25

    1 Content Marketing Channel: LinkedIn - Part 1 15:16

    2 Content Marketing Channel: LinkedIn - Part 2 13:09

    3 Quiz

    Section 19 : Instagram Marketing 15:45

    1 Content Marketing Channel: Instagram 15:45

    2 Quiz

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Course Fee:
USD 299

Course Type:

Self-Study

Course Status:

Active

Workload:

1 - 4 hours / week

This course is listed under Digital Media & Games , Quality Assurance & Testing and E-Commerce Community

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Awards & Accolades for MyTechLogy
Winner of
REDHERRING
Top 100 Asia
Finalist at SiTF Awards 2014 under the category Best Social & Community Product
Finalist at HR Vendor of the Year 2015 Awards under the category Best Learning Management System
Finalist at HR Vendor of the Year 2015 Awards under the category Best Talent Management Software
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