Advanced Social Media Certification Training
Simplilearn Americas LLC
Course Summary
Become a Social Media expert by developing skills that attract traffic to websites, promote and protect online reputation, and build brand awareness.
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Course Description
What is digital marketing all about?
Digital marketing or online marketing uses the internet and email for advertising and marketing purposes. Obtaining leads and sales conversions are the prime focal areas of this field.What are the key highlights of the course?
This course is all-inclusive, providing more than 25 hours of high-quality eLearning content. You’ll also be able to test your progress with our online quiz and get a feel for the real world with our downloadable workbooks and exercises. And, the practice tests will help prepare you to take the exam, so you can receive your certification.Is the training up to date and relevant?
Simplilearn strives to provide the latest, best-quality content that’s up to date with current industry standards. Our experienced and certified trainers are subject matter experts who constantly research the latest trends and infuse them into our training programs. Every change happening in the market is immediately considered and our training content is regularly upgraded and updated to reflect current market trends.How long does the course take to complete?
You should expect to spend about 25 – 30 hours to complete the course and take the certification exam.What are the prerequisites for this course?
Individuals are expected to have a fair understanding of popular search engines as well as working knowledge of the Microsoft Office suite including Word, Excel, and PowerPoint. Additionally, participants should have knowledge based on the sections “Introduction to Online Marketing†and “Internet Marketing Fundamentals.†It’s advised that participants complete those two sections before diving into the rest of the course.Do I have to order any course material?
This training course is all-inclusive; all materials are included. The package consists of enriching video lessons, downloadable workbooks and exercises for practice, end of chapter quizzes, and sample projects.Who are the instructors?
Our reputed team of expert instructors have a long history with the industry and are certified Subject Matter Experts in their own respective fields. They are consultants, employees of leading organizations, authors, trainers, and speakers at conferences with combined decades of experience.Industry expert Todd Malicoat helps participants understand Search Engine Optimization rankings and traffic.
Training with New York Times bestselling author Bryan Eisenberg is an awesome experience, as he guides participants through conversion optimization, landing page performances, and tips to get more traffic to your website.
Matt Bailey, founder and president of SiteLogic, gives participants an overview of Internet marketing fundamentals.
Who are your clientele for this course?
The typical audience for our training is usually working professionals who want to sharpen and upgrade their skills to boost their careers. Professionals in entry- and mid-level positions find our training ideal.How is the job market for digital marketing professionals?
The job market is wide open for online marketing certified professionals. An estimated 200,000+ positions are still unfilled in various specialties of digital marketing (Source : Monster.com). This has led to the rise in demand for skilled professionals and the industry looks very bright for the future with a many opportunities.
Simplilearn’s training prepares novice individuals and experienced professionals alike to gain a firm ground in the online marketing vertical by enhancing and advancing their skills and knowledge.How does the online eLearning training work?
Participants enrolled in the course move through a structured pattern of study, which enables study at their own pace and place. The training includes the latest video lessons and eLearning content to give participants complete overview of all the concepts.How do I enroll in this program?
You enroll in the program on the Simplilearn website, and make an online payment using any of the following options. You will be emailed a receipt after the payment is made.Visa Credit or Debit card
MasterCard
American Express
Diner’s Club
PayPal
Will the access period be extended?
Yes, you can extend the access period by paying an additional fee. Contact Customer Service through our Help and Support portal.I have trouble accessing the online course whom should I contact?
If you have trouble accessing the course at any time, use the Help & Support link to contact our Support team. You can also use the Live Chat link to chat in real-time with one of our Support team members.I’d like to learn more about this training program. Who should I contact?
Contact us using the form on the right of any page on the Simplilearn website, or select the Live Chat link. Our customer service representatives will be able to give you more details.
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Course Syllabus
Course preview
Advanced Social Media Marketing
Section 1 : Introduction to Social Media 49:43
1 How Social Media Has Changed Businesses - Part 1 14:24
2 How Social Media Has Changed Businesses - Part 2 08:47
3 How Social Media Has Changed Businesses - Part 3 07:34
4 How Social Media Has Changed Businesses - Part 4 07:02
5 How Social Media Has Changed Businesses - Part 5 11:56
Section 2 : Building a Sustainable Social Media Strategy 1:03:43
1 Social Media Challenges 10:44
2 Strategy Building Guide 15:34
3 Establishing and Benefitting from a Social Media Home Base 13:52
4 Creating a Campaign Message 11:15
5 Planning and Benefiting from a Diversified Posting Strategy 12:18
6 Quiz
Project 1 : Building A Social Media Strategy
Building A Social Media Strategy
Section 3 : Converged Social Media 45:18
1 The Role of Converged Media in Social 14:19
2 Understanding Paid, Owned, and Earned Media 10:50
3 Putting Converged Media to Work for You - Part 1 09:52
4 Putting Converged Media to Work for You - Part 2 10:17
5 Quiz
Project 2 : Converged Media
Converged Media
Section 4 : Content Marketing in a Social Media World 1:33:16
1 The Role of Content Marketing in Social - Part 1 08:46
2 The Role of Content Marketing in Social - Part 2 09:01
3 Building a Content Plan - Part 1 07:47
4 Building a Content Plan - Part 2 13:36
5 Matching Content to Consumer Intent - Part 1 14:23
6 Matching Content to Consumer Intent - Part 2 07:18
7 Generating Content Ideas - Part 1 10:05
8 Generating Content Ideas - Part 2 07:45
9 Unlocking Content’s Full Potential 14:35
10 Quiz
Project 3 : Content Marketing
Content Marketing
Section 5 : Visual Social Media 51:21
1 Understanding the impact of great visuals 11:07
2 Leveraging Images in Social Media - Part 1 04:22
3 Leveraging Images in Social Media - Part 2 14:36
4 Leveraging Video in Social Content - Part 1 07:27
5 Leveraging Video in Social Content - Part 2 05:23
6 Leveraging Video in Social Content - Part 3 08:26
7 Quiz
Project 4 : Visual Social
Visual Social
Section 6 : Understanding and Sparking Social Sharing 1:03:42
1 What Makes Social Sharing so Valuable 15:44
2 Building Content That is Inherently Shareable 15:08
3 Psychology of Social Sharing 14:23
4 Brainstorming Your Social Content Ideas - Part 1 03:45
5 Brainstorming Your Social Content Ideas - Part 2 14:42
6 Quiz
Project 5 : Social Sharing
Social Sharing
Section 7 : Storytelling An Essential Part of Your Social Narrative 1:01:25
1 Why Storytelling is Essential in Social Marketing 12:28
2 Finding Your Focus and Your Story - Part 1 09:44
3 Finding Your Focus and Your Story - Part 2 09:57
4 Understanding Consumer Stories and Their Role 13:41
5 Matching Customer Story to Motive 15:35
6 Quiz
Project 6 : Storytelling
Storytelling
Section 8 : Influencer Marketing and Online Reputation Management 1:19:01
1 The Role of Social Media Listening 10:23
2 Reputation Management And Response 18:36
3 Finding Influencers and Evangelists 14:06
4 Engaging with Influencers and Evangelists 14:49
5 Engaging with Paid Influencers and Evangelists - Part 1 07:48
6 Engaging with Paid Influencers and Evangelists - Part 2 13:19
7 Quiz
Project 7 : Influencer ORM
Influencer ORM
Section 9 : Social Media Selling 31:59
1 Understanding the Role of Social in the Sales Cycle 13:14
2 How Sales and Marketing Function as a Team in Social Selling - Part 1 08:53
3 How Sales and Marketing Function as a Team in Social Selling - Part 2 09:52
4 Quiz
Project 8 : Social Selling
Social Selling
Section 10 : Social Media Measurement 33:20
1 The Basics of Social Media Measurement 16:21
2 Social Media Specific Metrics 16:59
3 Quiz
Project 9 : Social Measurement
Social Measurement
Section 11 : Video and YouTube Marketing 55:39
1 Video and YouTube Marketing - Part 1: Establishing A Video Marketing Strategy 14:53
2 Video and YouTube Marketing - Part 2: Gaining Exposure And Measuring Impact 14:27
3 Video and YouTube Marketing - Part 3: Leveraging Mobile Video 13:21
4 Video and YouTube Marketing - Part 4: Promoting And Measuring Mobile Video 12:58
5 Quiz
Section 12 : YouTube Advertising 1:02:42
1 YouTube Advertising - Part 1: YouTube for Business 12:43
2 YouTube Advertising - Part 2: How To Make A Client Video 17:58
3 YouTube Advertising - Part 3: Promote Your Client video 16:20
4 YouTube Advertising - Part 4: Data, Metrics, And Analytics 15:41
Section 13 : Social Networking and Facebook Marketing 1:52:53
1 Social Networking Overview 08:14
2 Facebook Marketing - Part 1: Understanding Facebook 17:16
3 Facebook Marketing - Part 2: Getting started On Facebook - Part 1 16:28
4 Facebook Marketing - Part 2: Getting started On Facebook - Part 2 12:10
5 Facebook Marketing - Part 3: Understanding The Facebook Algorithm And News Feed - Part 1 14:26
6 Facebook Marketing - Part 3: Understanding The Facebook Algorithm And News Feed - Part 2 11:09
7 Facebook Analytics 33:10
8 Quiz
Section 14 : Facebook Advertising 37:10
1 Facebook Advertising - Part 1: Understanding Facebook Ads 11:52
2 Facebook Advertising - Part 2: Choosing Your Ad Type 09:58
3 Facebook Advertising - Part 3: Facebook Ad Targeting 15:20
4 Quiz
Section 15 : Microblogging and Twitter 1:44:31
1 Leveraging Twitter - Part 1: Understanding Twitter 11:02
2 Leveraging Twitter - Part 2: Twitter Marketing Foundations - Part 1 16:24
3 Leveraging Twitter - Part 2: Twitter Marketing Foundations - Part 2 09:46
4 Leveraging Twitter - Part 3: Twitter Search And Twitter Cards 14:12
5 Leveraging Twitter - Part 4: Define A Goal Create And Create A Srategy - Part 1 16:40
6 Leveraging Twitter - Part 4: Define A Goal Create And Create A Srategy - Part 2 13:37
7 Leveraging Twitter - Part 5: Twitter Tools - Part 1 13:18
8 Leveraging Twitter - Part 5: Twitter Tools - Part 2 09:32
9 Quiz
Section 16 : Twitter Advertising 49:00
1 Twitter Advertising - Part 1: Understanding The Options 15:06
2 Twitter Advertising - Part 2: Understanding Targeting Bids 11:40
3 Twitter Advertising - Part 3: Advanced Twitter Targeting With TV Ads 11:50
4 Twitter Advertising - Part 4: Increased Ad Engagement With Twitter Cards 10:24
5 Quiz
Section 17 : Pinterest Marketing 1:54:21
1 Pinterest Marketing - Part 1: Understanding Pinterest's Potential - Part 1 15:27
2 Pinterest Marketing - Part 1: Understanding Pinterest's Potential - Part 2 08:54
3 Pinterest Marketing - Part 2: Putting Pinterest To Work - Part 1 15:15
4 Pinterest Marketing - Part 2: Putting Pinterest To Work - Part 2 10:43
5 Pinterest Marketing - Part 3: Bulding A Pinterest Strategy - Part 1 13:59
6 Pinterest Marketing - Part 3: Bulding A Pinterest Strategy - Part 2 13:54
7 Pinterest Marketing - Part 4: Pinterest Measurement - Part 1 11:07
8 Pinterest Marketing - Part 4: Pinterest Measurement - Part 2 11:50
9 Pinterest Advertising 13:12
10 Quiz
Section 18 : LinkedIn Marketing 28:25
1 Content Marketing Channel: LinkedIn - Part 1 15:16
2 Content Marketing Channel: LinkedIn - Part 2 13:09
3 Quiz
Section 19 : Instagram Marketing 15:45
1 Content Marketing Channel: Instagram 15:45
2 Quiz
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