Advanced Email Marketing Certification Training
Simplilearn Americas LLC
Course Summary
Master advanced email marketing strategies. Develop expertise in creating effective advertisements to promote products and services, create brand awareness, and build loyalty and trust.
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Course Description
What is digital marketing all about?
Digital marketing or online marketing uses the internet and email for advertising and marketing purposes. Obtaining leads and sales conversions are the prime focal areas of this field.What are the key highlights of the course?
This course is all-inclusive, providing more than 25 hours of high-quality eLearning content. You’ll also be able to test your progress with our online quiz and get a feel for the real world with our downloadable workbooks and exercises. And, the practice tests will help prepare you to take the exam, so you can receive your certification.Is the training up to date and relevant?
Simplilearn strives to provide the latest, best-quality content that’s up to date with current industry standards. Our experienced and certified trainers are subject matter experts who constantly research the latest trends and infuse them into our training programs. Every change happening in the market is immediately considered and our training content is regularly upgraded and updated to reflect current market trends.How long does the course take to complete?
You should expect to spend about 25 – 30 hours to complete the course and take the certification exam.What are the prerequisites for this course?
Individuals are expected to have a fair understanding of popular search engines as well as working knowledge of the Microsoft Office suite including Word, Excel, and PowerPoint. Additionally, participants should have knowledge based on the sections “Introduction to Online Marketing” and “Internet Marketing Fundamentals.” It’s advised that participants complete those two sections before diving into the rest of the course.Do I have to order any course material?
This training course is all-inclusive; all materials are included. The package consists of enriching video lessons, downloadable workbooks and exercises for practice, end of chapter quizzes, and sample projects.Who are the instructors?
Our reputed team of expert instructors have a long history with the industry and are certified Subject Matter Experts in their own respective fields. They are consultants, employees of leading organizations, authors, trainers, and speakers at conferences with combined decades of experience.Industry expert Todd Malicoat helps participants understand Search Engine Optimization rankings and traffic.
Training with New York Times bestselling author Bryan Eisenberg is an awesome experience, as he guides participants through conversion optimization, landing page performances, and tips to get more traffic to your website.
Matt Bailey, founder and president of SiteLogic, gives participants an overview of Internet marketing fundamentals.
Who are your clientele for this course?
The typical audience for our training is usually working professionals who want to sharpen and upgrade their skills to boost their careers. Professionals in entry- and mid-level positions find our training ideal.How is the job market for digital marketing professionals?
The job market is wide open for online marketing certified professionals. An estimated 200,000+ positions are still unfilled in various specialties of digital marketing (Source : Monster.com). This has led to the rise in demand for skilled professionals and the industry looks very bright for the future with a many opportunities.
Simplilearn’s training prepares novice individuals and experienced professionals alike to gain a firm ground in the online marketing vertical by enhancing and advancing their skills and knowledge.How does the online eLearning training work?
Participants enrolled in the course move through a structured pattern of study, which enables study at their own pace and place. The training includes the latest video lessons and eLearning content to give participants complete overview of all the concepts.How do I enroll in this program?
You enroll in the program on the Simplilearn website, and make an online payment using any of the following options. You will be emailed a receipt after the payment is made.Visa Credit or Debit card
MasterCard
American Express
Diner’s Club
PayPal
Will the access period be extended?
Yes, you can extend the access period by paying an additional fee. Contact Customer Service through our Help and Support portal.I have trouble accessing the online course whom should I contact?
If you have trouble accessing the course at any time, use the Help & Support link to contact our Support team. You can also use the Live Chat link to chat in real-time with one of our Support team members.I’d like to learn more about this training program. Who should I contact?
Contact us using the form on the right of any page on the Simplilearn website, or select the Live Chat link. Our customer service representatives will be able to give you more details.
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Course Syllabus
Course preview
Section 1 : Introduction to Email Marketing
Lesson 1 - Introduction to Email Marketing 27:50
1.1 Overview
1.2 Introduction 00:11
1.3 Is Email Dead? 00:55
1.4 Value of Email 03:00
1.5 Email vs. Social 01:57
1.6 Functions of Email 01:04
1.7 History of Email 02:03
1.8 Email is NOT... 03:51
1.9 Recent Developments 04:49
1.10 Buying Cycle 02:38
1.11 Process Measurement 03:30
1.12 Process Measurement Example 02:47
1.13 Email Campaign Example 00:59
1.14 Thank You 00:06
Quiz
Quiz
Section 2 : Email as Conversation
Lesson 1 - Email as Conversation 29:05
1.1 Overview
1.2 Introduction 00:35
1.3 Email is Conversation 01:41
1.4 Transactional and Functional Emails 01:51
1.5 Welcome Series Emails 03:00
1.6 Drip Campaign Emails 01:09
1.7 Triggered Based Emails 02:47
1.8 Automated Email Examples 03:33
1.9 Relevant and Timely 02:30
1.10 Profits and Results 02:20
1.11 Triggered Campaign Example 02:50
1.12 Start Segmenting 00:52
1.13 Segment by Age 01:03
1.14 Segment by Profile 00:52
1.15 Type of Email Segmentation 00:46
1.16 Collecting Data 02:35
1.17 Campaign to Conversation 00:35
1.18 Thank You 00:06
Quiz
Quiz
Section 3 : Creating the Email
Lesson 1 - Creating the Email, Part 1: Name and Subject Lines 18:27
1.1 Overview
1.2 Introduction 00:12
1.3 What's Your Plan? 01:03
1.4 Build a Process 02:49
1.5 "From:" Name 02:31
1.6 Concise Subject 02:55
1.7 Tell, Don't Sell 03:35
1.8 Subject Character Length 02:58
1.9 Subject Guidelines 02:17
1.10 Thank You 00:07
Lesson 2 - Creating the Email, Part 2: Testing, Creative, & Design 16:53
2.1 Overview
2.2 Introduction 00:12
2.3 Testing 01:48
2.4 Basic Organizational Principles 01:30
2.5 Dynamic Content 00:47
2.6 Email Purpose 03:09
2.7 Basic Design Priciples 04:02
2.8 Scheduling Emails 03:27
2.9 Test Scheduling 01:53
2.10 Thank You 00:05
Quiz
Quiz
Section 4 : Landing Pages
Lesson 1 - Email Landing Pages 20:44
1.1 Overview
1.2 Introduction 00:32
1.3 They Are Critical 00:59
1.4 Bad Example 03:58
1.5 eCommerce Example 02:33
1.6 B2B Example 02:07
1.7 Dedicated Landing Page? 01:52
1.8 Evaluating Your Landing Page 05:08
1.9 Data Entry Fields 01:08
1.10 Landing Page Optimization Checklist 02:19
1.11 Thank You 00:08
Quiz
Quiz
Section 5 : The Mailing List
Lesson 1 - 7 List-Building Tactics 13:39
1.1 Overview
1.2 Introduction 00:10
1.3 Successful Email Lists 00:46
1.4 1. Your Own Website 05:10
1.5 2. Sales 00:44
1.6 3. Trade Shows & Networking 01:44
1.7 4. Purchase 00:43
1.8 5. Sponsorships & Partnerships 01:25
1.9 6. Follow-Up Call to Action 01:49
1.10 7. Rent or Buy a List 01:00
1.11 Thank You 00:08
Lesson 2 - Opt-In Techniques 10:24
2.1 Overview
2.2 Introduction 00:10
2.3 Single Opt-In 02:56
2.4 Single Opt-In + Welcome 00:58
2.5 Confirmed-Double Opt-In 01:43
2.6 Opt-In Effectiveness 01:37
2.7 Set Expectations 01:25
2.8 Assumed Opt-In 00:50
2.9 Invited/Assumed Opt-In 00:37
2.10 Thank You 00:08
Lesson 3 - Managing & Segmenting Lists 19:16
3.1 Overview
3.2 Introduction 00:17
3.3 Manage Unsubscribes 01:57
3.4 Improve Your List 02:11
3.5 List Hygiene 03:40
3.6 List Segmentation 02:11
3.7 Communication: News 00:54
3.8 Communication: Transactional 00:58
3.9 Communication: Lead Nurturing 01:59
3.10 Communication: Segments 01:01
3.11 Communication: Drips 01:11
3.12 Communication: Cross-Promotional 02:49
3.13 Thank You 00:08
Quiz
Quiz
Section 6 : Spam and Blacklists
Lesson 1 - Spam & Legal Issues 21:41
1.1 Overview
1.2 Introduction 00:16
1.3 Volume of Spam Email 01:16
1.4 Costs of Spam 01:04
1.5 CAN-SPAM Act 01:09
1.6 Header Guidelines 01:04
1.7 Subject Line Guidelines 02:17
1.8 Include Opt-Out 02:00
1.9 3rd Party Responsibility 00:46
1.10 Categorizing Email Purpose 03:03
1.11 California's Anti-Spam Laws 04:48
1.12 Canada's Anti-Spam Law 02:59
1.13 Trends and Safe Practices 00:53
1.14 Thank You 00:06
Lesson 2 - Avoiding Blacklists & Spam Filters 10:24
2.1 Overview
2.2 Introduction 00:34
2.3 Blacklists 02:39
2.4 Spam 00:36
2.5 Filters 03:04
2.6 Abuse Reports 02:10
2.7 Best Practices Checklist 01:07
2.8 Thank You 00:14
Quiz
Quiz
Section 7 : Working with Email Service Providers
Lesson 1 - Email Service Providers 26:14
1.1 Overview
1.2 Introduction 00:25
1.3 Evolution of Email 02:27
1.4 Why Use an ESP? 01:19
1.5 Bad Reputation 02:50
1.6 ESP Provides 01:23
1.7 Choosing an ESP 03:04
1.8 Typical ESP Features 03:54
1.9 Improving Deliverability 00:58
1.10 Email Headers 02:59
1.11 Server Relay 01:50
1.12 Inbox 04:10
1.13 Thank You 00:55
Quiz
Quiz
Section 8 : Combining Email with Other Channels
Lesson 1 - Leveraging Facebook for Email 12:25
1.1 Overview
1.2 Introduction 00:27
1.3 Make Fans Subscribers 01:25
1.4 Call to Action 00:44
1.5 Email Integration Tab 00:49
1.6 Call to Action in Header Image 01:00
1.7 Pitch Exclusive Content 01:09
1.8 Promote Published Newsletters 00:40
1.9 Use the "About" Section 00:46
1.10 Contests 00:41
1.11 Cross Promotions 02:21
1.12 Increase Subscriber Engagement 02:23
Quiz
Quiz
Section 9 : Marketing Automation Basics
Lesson 1 - Marketing Automation Introduction 10:42
1.1 Overview
1.2 Introduction 00:38
1.3 Developing New Models 00:56
1.4 Biggest Automation Obstacle 02:03
1.5 Marketing Automation Basics 03:07
1.6 Data Drives Action 02:13
1.7 Define Audience, Rules, and Messages 01:45
Lesson 2 - Key Elements of Marketing Automation 14:29
2.1 Overview
2.2 Introduction 00:16
2.3 Sales Built Marketing Automation 01:42
2.4 Inbound Marketing 01:58
2.5 Marketing Automation 01:40
2.6 Lead Capture 01:13
2.7 Lead Nurture 01:31
2.8 Web Analytics 00:53
2.9 Lead Scoring 01:03
2.10 List Management 01:17
2.11 Benefits of Marketing Automation 02:56
Lesson 3 - How Automation Works 17:48
3.1 Overview
3.2 Introduction 00:23
3.3 Marketing Automation Overview 00:47
3.4 Dynamic Segmentation 03:09
3.5 Segmented, Relevant Content 01:17
3.6 Automated Personalization 02:04
3.7 Personalized Offers 01:45
3.8 Big Data Sources 01:18
3.9 Mobile-Personal Marketing 02:39
3.10 Mobile Automation 01:30
3.11 Location Automation Beacons 02:56
Lesson 4 - A Better Method of Communication 23:33
4.1 Overview
4.2 Introduction 00:38
4.3 Welcome Series 01:27
4.4 FontaineBleau Example 05:27
4.5 Welcome Series Benefits 00:47
4.6 Auto-Responder Welcome Series 01:53
4.7 Triggered Conversations 01:15
4.8 Email Segmentation 00:42
4.9 Automation Results 07:14
4.10 Immediate Triggers 01:04
4.11 Predictable Triggers 01:18
4.12 Specific Triggers 01:48
Quiz
Quiz
Section 10 : Advanced Marketing Automation
Lesson 1 - Lead Capture & Nurture 22:36
1.1 Overview
1.2 Introduction 00:26
1.3 Automation Rule #1 02:07
1.4 Lead Capture Overview 03:41
1.5 Non-Profit Objectives 02:31
1.6 Non-Profit Rules 02:36
1.7 Non-Profit Scenarios 02:31
1.8 eCommerce Objectives 00:53
1.9 eCommerce Rules 01:14
1.10 eCommerce Scenarios 01:56
1.11 B2B Objectives 00:49
1.12 B2B Identifying Rules 00:42
1.13 B2B Scenarios 03:10
Lesson 2 - Implicit & Explicit Data 12:39
2.1 Overview
2.2 Introduction 00:30
2.3 Lead Scoring Overview 02:54
2.4 Types of Data 01:47
2.5 Implicit vs Explicit: Examples 02:03
2.6 Lead Qualification 00:52
2.7 Lead Scoring 02:44
2.8 Does the Lead Qualify? 01:49
Lesson 3 - Defining Customer Value 32:58
3.1 Overview
3.2 Introduction 00:37
3.3 Determine Value Through Data 03:01
3.4 Dallas Cowboys Example 04:45
3.5 Understanding Customer Value 02:04
3.6 Calculating Campaign Value 04:45
3.7 Drip Campaigns 01:39
3.8 Subscription Drip Campaigns 04:45
3.9 Loyalty Campaign Value 04:19
3.10 Recognizing Trends 04:18
3.11 Projecting Trends 01:28
3.12 Segment from Data 01:17
Lesson 4 - An Automation Pathway, Part 1: Determine Goals & Strategy 23:32
4.1 Overview
4.2 Introduction 00:36
4.3 Marketing Automation Obstacles 03:12
4.4 Long-Term Goals 02:11
4.5 Identify Scenarios 03:06
4.6 Know Your Audience and Goals 03:20
4.7 Rules and Strategy 05:26
4.8 Anticipate and React 03:17
4.9 Determine the End Game 02:24
Lesson 5 - An Automation Pathway, Part 2: Determine Your Plan 15:50
5.1 Overview
5.2 Introduction 00:08
5.3 What's Your Plan? 00:43
5.4 Ecommerce Pathway 03:55
5.5 Retail Pathway 01:46
5.6 Subscriber Pathway 00:59
5.7 B2B Lead Generation Pathway 03:30
5.8 Lead Scoring 02:14
5.9 Lead Data 02:35
Quiz
Quiz
Section 11 : Email Metrics and Measurement
Lesson 1 - Email Measurement, Part 1: Valuable Email Metrics 20:57
1.1 Overview
1.2 Introduction 00:46
1.3 Case Study 03:01
1.4 Measure the Process 01:24
1.5 Delivery Rate 00:56
1.6 Subscriber Retention Rate 00:50
1.7 Open Rate 01:33
1.8 Click to Deliver Rate 02:00
1.9 ESP Report 02:44
1.10 Depth of Visit 02:53
1.11 Engagement Actions 01:23
1.12 Conversion Rate 01:17
1.13 Revenue per Email 00:44
1.14 Measuring Campaign Types 01:20
1.15 Thank You 00:06
Lesson 2 - Email Measurement, Part 2: Advanced Email Analysis 16:43
2.1 Overview
2.2 Introduction 00:38
2.3 Example: Trigger Campaigns 03:02
2.4 Example: More Campaigns Added 01:54
2.5 Example: Campaigns Optimized 03:24
2.6 URL Tracking Parameters 01:28
2.7 Campaign Analytics 02:17
2.8 Multi-Channel Analytics 01:46
2.9 Advanced Analysis 02:08
2.10 Thank You 00:06
Lesson 3 - UTM Tracking Parameters, Part 1: Tracking Parameter Concepts 16:09
3.1 Overview
3.2 Introduction 00:44
3.3 Overview of Tracking Parameters 04:26
3.4 Example of Ad with Parameters 01:45
3.5 Anatomy of URL with Parameters 03:25
3.6 How GA Categorizes Traffic 03:14
3.7 GA Documentation 01:05
3.8 Best Practices for Parameters 01:21
3.9 Thank You 00:09
Lesson 4 - UTM Tracking Parameters, Part 2: Tracking Parameter Examples 21:18
4.1 Overview
4.2 Introduction 00:26
4.3 Display Ad Examples 04:35
4.4 Reporting 07:11
4.5 Newsletter Examples 01:55
4.6 Social Media Examples 04:28
4.7 Diagnosing Problems 02:07
4.8 Thank You 00:36
Quiz
Quiz
Advanced Email Marketing
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