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Advanced Mobile Marketing Certification Training

Course Summary

Become an expert in using mobile as a means of marketing communication. Master the art of mobile advertising, responsive designs, integrated social media marketing, and more.


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    Course Syllabus


    Course preview

    Advanced Mobile Marketing

    Section 1 : Introduction to Mobile Marketing 33:46

    1 Introduction to Mobile Marketing Part 1 13:07

    2 Introduction to Mobile Marketing Part 2 20:39

    3 Quiz

    Section 2 : Understanding Mobile Devices 27:55

    1 What Mobile Device is Right for You? Part 1 10:33

    2 What Mobile Device is Right for You? Part 2 17:22

    3 Quiz

    Project 1 : Getting Ready to Market

    Getting Ready to Market

    Section 3 : Core Product and Service Offerings 1:42:51

    1 Campaign Delivery Options - SMS and MMS Messaging Part 1 09:35

    2 Campaign Delivery Options - SMS and MMS Messaging Part 2 23:24

    3 Campaign Delivery Options: Mobile Applications Part 1 17:14

    4 Campaign Delivery Options: Mobile Applications Part 2 11:10

    5 Campaign Delivery Options: Mobile Websites Part 1 11:51

    6 Campaign Delivery Options: Mobile Websites Part 2 13:04

    7 App Marketing 16:33

    8 Quiz

    Project 2 : Choosing Foundational Mobile Marketing Product & Services

    Choosing Foundational Mobile Marketing Product & Services

    Section 4 : Supplemental Mobile Products and Service Options 1:16:43

    1 Campaign Delivery Options: QR Codes 21:32

    2 Campaign Delivery Options: Augmented Reality 22:30

    3 Campaign Delivery Options: Interactive Voice Response (IVR) 06:51

    4 Mobile and Traditional Marketing 25:50

    5 Quiz

    Project 3 : Adding Additional Product & Services

    Adding Additional Product & Services

    Section 5 : Mobile Advertising and Search 43:41

    1 Mobile Advertising 20:28

    2 Mobile Marketing and Search 12:54

    3 Programmatic Ad Buying 10:19

    4 Quiz

    Section 6 : Incentives and Loyalty Program 30:18

    1 Mobile Incentive Opportunities 11:53

    2 Mobile Loyalty Programs 18:25

    3 Quiz

    Section 7 : Mobile Marketing and Social Media 42:59

    1 Mobile and Social Media 12:48

    2 Content Marketing for Mobile 13:52

    4 Quiz

    3 Facebook Advertising for Mobile 16:19

    Project 4 : Mobile for Acquisition

    Mobile for Acquisition

    Section 8 : Location and Mobile 26:06

    1 Mobile Marketing - Location Based Services 09:28

    2 Beacons-Opportunities and Challenges 10:17

    3 Employing Beacons 06:21

    4 Quiz

    Section 9 : Mobile Rules and Regulations 20:41

    1 Mobile Marketing Rules and Regulations 08:37

    2 Mobile Campaign Compliance 12:04

    3 Quiz

    Section 10 : Mobile Website 20:35

    1 Responsive Design 07:26

    2 Converting Non-Mobile Websites 13:09

    3 Quiz

    Section 11 : Mobile Marketing Analytics 12:26

    1 Mobile Measurement 12:26

    2 Quiz

    Section 12 : Careers in Mobile Marketing 13:11

    1 Mobile Marketing Opportunities 13:11

    2 Quiz

    Project 5 : Mobile for Retention

    Mobile for Retention

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Course Fee:
USD 299

Course Type:

Self-Study

Course Status:

Active

Workload:

1 - 4 hours / week

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