Twitter Marketing and Advertising Certification Training
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Simplilearn Americas LLC
Course Summary
Created by Twitter, Twitter advertising course enables businesses to grow their customer base and effectively engage with their online community using Twitter Ads
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Course Description
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In this training, you will have access to online e-learning.Do you provide money back guarantee for the training programs?
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Course Syllabus
Course preview
Microblogging and Twitter Marketing
Lesson 1 - Leveraging Twitter, Part 1: Understanding Twitter 11:01
1.1 Overview
1.2 Introduction 00:15
1.3 What is Twitter? 01:28
1.4 Twitter Then & Now 01:07
1.5 Popularity in the USA 01:04
1.6 Popularity Internationally 02:42
1.7 Twitter Demographics 02:15
1.8 Marketing Impact 01:44
1.9 Coming Up 00:26
Lesson 2 - Leveraging Twitter, Part 2: Twitter Marketing Foundations 26:11
2.1 Overview
2.2 Introduction 00:16
2.3 Twitter Looking Like Facebook 00:37
2.4 Twitter Profile Dimensions 01:53
2.5 Designing Your Header 01:26
2.6 Image Post Tips 02:32
2.7 Twitter Video 02:09
2.8 Embeddable Tweets 01:25
2.9 URL Shorteners 01:47
2.10 How Many Accounts? 01:32
2.11 What Are Hashtags? 02:48
2.12 Joining Existing Hashtags 01:50
2.13 Understanding Hashtags 02:13
2.14 Why Retweets Matter 01:43
2.15 Creating a Twitter List 01:45
2.16 Leveraging Twitter Lists 01:54
2.17 Coming Up 00:21
Lesson 3 - Leveraging Twitter, Part 3: Twitter Search & Twitter Cards 14:12
3.1 Overview
3.2 Introduction 00:15
3.3 Advanced Search 02:34
3.4 Twitter Search Campaign Prep 01:29
3.5 Other Uses for Search 01:04
3.6 Twitter Cards Overview 00:38
3.7 Summary Cards 01:00
3.8 Large Photo & Product Cards 01:07
3.9 Player Cards 00:49
3.10 Enabling Twitter Cards on Your Site 01:00
3.11 Conversion & Campaign Cards 03:09
3.12 More Ways to Leverage Cards 01:07
Lesson 4 - Leveraging Twitter, Part 4: Define a Goal & Create a Strategy 30:16
4.1 Overview
4.2 Introduction 00:16
4.3 Twitter Strategy 01:40
4.4 Twitter's Marketing Impact 01:03
4.5 Build a Strategy 02:53
4.6 Goals and Team Define Strategy 03:58
4.7 Brand Building 03:51
4.8 Credibility Boosting 02:58
4.9 Reputation Management 05:09
4.10 JetBlue Example: Reputation Management 02:44
4.11 Driving Conversions 03:19
4.12 Automation Advice 02:03
4.13 Coming Up 00:22
Lesson 5 - Leveraging Twitter, Part 5: Twitter Tools 22:50
5.1 Overview
5.2 Introduction 00:15
5.3 Client & Tool Considerations 02:34
5.4 Tools for Team Management 01:47
5.5 Tools for Content Research 01:33
5.6 Tools for Influencer Research 01:56
5.7 Native Analytics 02:05
5.8 Top Twitter Items 03:08
5.9 In-Depth Analytics 04:00
5.10 Tracking Conversation 02:28
5.11 Goal Tracking 03:04
Twitter Advertising
Lesson 1 - Twitter Advertising, Part 1: Understanding the Options 15:06
1.1 Overview
1.2 Introduction 00:16
1.3 Twitter Advertising Space 01:27
1.4 Understanding Twitter Ads 00:48
1.5 Understanding Promoted Accounts 01:16
1.6 Reasons for Promoted Accounts 03:04
1.7 Understanding Promoted Tweets 01:02
1.8 Reasons for Promoted Tweets 02:23
1.9 Understanding Promoted Trends 01:41
1.10 Reasons for Promoted Trends 02:46
1.11 Coming Up 00:23
Lesson 2 - Twitter Advertising, Part 2: Understanding Targeting & Bids 11:40
2.1 Overview
2.2 Introduction 00:09
2.3 Start with Twitter Ads 00:57
2.4 Marketing Platform Partners 01:44
2.5 Certified Partner Program 01:27
2.6 Ad Targeting 02:42
2.7 Promoted Tweets 02:23
2.8 Keep in Mind 01:50
2.9 Coming Up 00:28
Lesson 3 - Twitter Advertising, Part 3: Advanced Twitter Targeting with TV Ads 11:50
3.1 Overview
3.2 Introduction 00:13
3.3 Two-Screen Popularity & Behaviors 03:06
3.4 Nielsen Twitter TV Ratings 02:16
3.5 Twitter Amplify Potential 02:18
3.6 Twitter Amplify 02:17
3.7 TV Conversation Targeting 01:17
3.8 Coming Up 00:23
Lesson 4 - Twitter Advertising, Part 4: Increased Ad Engagement with Twitter Cards 10:25
4.1 Overview
4.2 Introduction 00:08
4.3 Challenge of Twitter Marketing 01:05
4.4 Introducing Twitter Cards 01:17
4.5 Types of Twitter Cards 01:02
4.6 Setting Up Twitter Cards 01:39
4.7 Tailored Audiences 02:13
4.8 CRM Targeting 03:01
That was just a sneak-peak into the lesson.
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