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Twitter Marketing and Advertising Certification Training

Course Summary

Created by Twitter, Twitter advertising course enables businesses to grow their customer base and effectively engage with their online community using Twitter Ads


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    Course Syllabus


    Course preview

    Microblogging and Twitter Marketing

    Lesson 1 - Leveraging Twitter, Part 1: Understanding Twitter 11:01

    1.1 Overview

    1.2 Introduction 00:15

    1.3 What is Twitter? 01:28

    1.4 Twitter Then & Now 01:07

    1.5 Popularity in the USA 01:04

    1.6 Popularity Internationally 02:42

    1.7 Twitter Demographics 02:15

    1.8 Marketing Impact 01:44

    1.9 Coming Up 00:26

    Lesson 2 - Leveraging Twitter, Part 2: Twitter Marketing Foundations 26:11

    2.1 Overview

    2.2 Introduction 00:16

    2.3 Twitter Looking Like Facebook 00:37

    2.4 Twitter Profile Dimensions 01:53

    2.5 Designing Your Header 01:26

    2.6 Image Post Tips 02:32

    2.7 Twitter Video 02:09

    2.8 Embeddable Tweets 01:25

    2.9 URL Shorteners 01:47

    2.10 How Many Accounts? 01:32

    2.11 What Are Hashtags? 02:48

    2.12 Joining Existing Hashtags 01:50

    2.13 Understanding Hashtags 02:13

    2.14 Why Retweets Matter 01:43

    2.15 Creating a Twitter List 01:45

    2.16 Leveraging Twitter Lists 01:54

    2.17 Coming Up 00:21

    Lesson 3 - Leveraging Twitter, Part 3: Twitter Search & Twitter Cards 14:12

    3.1 Overview

    3.2 Introduction 00:15

    3.3 Advanced Search 02:34

    3.4 Twitter Search Campaign Prep 01:29

    3.5 Other Uses for Search 01:04

    3.6 Twitter Cards Overview 00:38

    3.7 Summary Cards 01:00

    3.8 Large Photo & Product Cards 01:07

    3.9 Player Cards 00:49

    3.10 Enabling Twitter Cards on Your Site 01:00

    3.11 Conversion & Campaign Cards 03:09

    3.12 More Ways to Leverage Cards 01:07

    Lesson 4 - Leveraging Twitter, Part 4: Define a Goal & Create a Strategy 30:16

    4.1 Overview

    4.2 Introduction 00:16

    4.3 Twitter Strategy 01:40

    4.4 Twitter's Marketing Impact 01:03

    4.5 Build a Strategy 02:53

    4.6 Goals and Team Define Strategy 03:58

    4.7 Brand Building 03:51

    4.8 Credibility Boosting 02:58

    4.9 Reputation Management 05:09

    4.10 JetBlue Example: Reputation Management 02:44

    4.11 Driving Conversions 03:19

    4.12 Automation Advice 02:03

    4.13 Coming Up 00:22

    Lesson 5 - Leveraging Twitter, Part 5: Twitter Tools 22:50

    5.1 Overview

    5.2 Introduction 00:15

    5.3 Client & Tool Considerations 02:34

    5.4 Tools for Team Management 01:47

    5.5 Tools for Content Research 01:33

    5.6 Tools for Influencer Research 01:56

    5.7 Native Analytics 02:05

    5.8 Top Twitter Items 03:08

    5.9 In-Depth Analytics 04:00

    5.10 Tracking Conversation 02:28

    5.11 Goal Tracking 03:04

    Twitter Advertising

    Lesson 1 - Twitter Advertising, Part 1: Understanding the Options 15:06

    1.1 Overview

    1.2 Introduction 00:16

    1.3 Twitter Advertising Space 01:27

    1.4 Understanding Twitter Ads 00:48

    1.5 Understanding Promoted Accounts 01:16

    1.6 Reasons for Promoted Accounts 03:04

    1.7 Understanding Promoted Tweets 01:02

    1.8 Reasons for Promoted Tweets 02:23

    1.9 Understanding Promoted Trends 01:41

    1.10 Reasons for Promoted Trends 02:46

    1.11 Coming Up 00:23

    Lesson 2 - Twitter Advertising, Part 2: Understanding Targeting & Bids 11:40

    2.1 Overview

    2.2 Introduction 00:09

    2.3 Start with Twitter Ads 00:57

    2.4 Marketing Platform Partners 01:44

    2.5 Certified Partner Program 01:27

    2.6 Ad Targeting 02:42

    2.7 Promoted Tweets 02:23

    2.8 Keep in Mind 01:50

    2.9 Coming Up 00:28

    Lesson 3 - Twitter Advertising, Part 3: Advanced Twitter Targeting with TV Ads 11:50

    3.1 Overview

    3.2 Introduction 00:13

    3.3 Two-Screen Popularity & Behaviors 03:06

    3.4 Nielsen Twitter TV Ratings 02:16

    3.5 Twitter Amplify Potential 02:18

    3.6 Twitter Amplify 02:17

    3.7 TV Conversation Targeting 01:17

    3.8 Coming Up 00:23

    Lesson 4 - Twitter Advertising, Part 4: Increased Ad Engagement with Twitter Cards 10:25

    4.1 Overview

    4.2 Introduction 00:08

    4.3 Challenge of Twitter Marketing 01:05

    4.4 Introducing Twitter Cards 01:17

    4.5 Types of Twitter Cards 01:02

    4.6 Setting Up Twitter Cards 01:39

    4.7 Tailored Audiences 02:13

    4.8 CRM Targeting 03:01

    That was just a sneak-peak into the lesson.
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Course Fee:
USD 99

Course Type:

Self-Study

Course Status:

Active

Workload:

1 - 4 hours / week

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