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Display Advertising Certification Training

Course Summary

Learn everything you need to know about Display advertising: ad options, remarketing campaign, utilization of cookies, and how to work with third-party agencies for Display campaigns.


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    Course Syllabus


    Course preview

    Understanding the Digital Customer

    Lesson 1 - Display Advertising: The Digital Customer 10:32

    1.1 Overview

    1.2 Introduction 00:12

    1.3 The Digital Consumer 00:46

    1.4 Accepted Fact #1 00:36

    1.5 Accepted Fact #2 00:28

    1.6 Search Marketing 00:53

    1.7 Primary Influence to Purchase 01:01

    1.8 Online Ads 01:13

    1.9 Accepted Fact #3 01:23

    1.10 Searches 01:19

    1.11 Relevancy 01:59

    1.12 Relevancy Increases Conversions 00:34

    1.13 Thank You 00:08

    Quiz

    Quiz

    Defining Display Advertising

    Lesson 1 - Display Advertising: Defining Display Advertising 09:11

    1.1 Overview

    1.2 Introduction 00:11

    1.3 Display Ads and Banner Blindness 01:02

    1.4 Text Ads 00:50

    1.5 Leaderboard and Rectangle Ads 00:44

    1.6 Billboard Ads 00:50

    1.7 Sidekick Ads 00:40

    1.8 Filmstrip Ads 00:45

    1.9 Medium Rectangle Ads 00:36

    1.10 Pushdown Ads 01:05

    1.11 Interstitial Ads 00:25

    1.12 In-Banner Video: Billboard 00:53

    1.13 IAB 00:57

    1.14 Thank You 00:13

    Quiz

    Quiz

    Targeting Methods

    Lesson 1 - Display Advertising: Targeting Display Advertising 15:01

    1.1 Overview

    1.2 Introduction 00:10

    1.3 Targeting 00:55

    1.4 Relevancy 00:57

    1.5 Contextual Advertising 03:05

    1.6 Intent of User 02:33

    1.7 Retargeting 01:27

    1.8 Two Types of Display Ads 01:28

    1.9 Behavioral Targeting 01:49

    1.10 Addressable Targeting 01:39

    1.11 Privacy vs Relevance 00:58

    Quiz

    Quiz

    Behind the Scenes of Display

    Lesson 1 - Display Advertising: How to Track Cookies 13:43

    1.1 Overview

    1.2 Introduction 00:24

    1.3 How Data is Developed 02:41

    1.4 Types of Cookies 01:45

    1.5 How It Works 02:28

    1.6 What Happens Next 02:43

    1.7 The Funnel 01:02

    1.8 Retargeting 02:15

    1.9 Thank You 00:25

    Quiz

    Quiz

    Display Ad Optimization

    Lesson 1 - Display Advertising: Ad Creative 13:06

    1.1 Overview

    1.2 Introduction 00:18

    1.3 Levels of Advertising 02:46

    1.4 Relevency Review 00:49

    1.5 Retargeting 01:55

    1.6 Behavioral Targeting 00:59

    1.7 DMP 01:15

    1.8 Addressability 01:48

    1.9 Ad Optimization 01:34

    1.10 What We've Learned 01:30

    1.11 Thank You 00:12

    Quiz

    Quiz

    Display Advertising Players

    Lesson 1 - Display Advertising: The Players 10:57

    1.1 Overview

    1.2 Introduction 00:24

    1.3 The Players, Advertisers, and Publishers 00:44

    1.4 Ads on your Site 00:43

    1.5 Ads Example 00:37

    1.6 Behavior and Ads 00:40

    1.7 Relationships Between Technology 01:19

    1.8 Agencies 01:45

    1.9 Ad Networks 01:02

    1.10 Ad Exchanges 00:59

    1.11 DSP 01:14

    1.12 Browsing Behavior 01:16

    1.13 Thank You 00:14

    Quiz

    Quiz

    How Display Is Sold

    Lesson 1 - Display Advertising: How it all Works 09:54

    1.1 Overview

    1.2 Introduction 00:22

    1.3 Ad Networks 00:22

    1.4 Ad Exchanges 00:40

    1.5 Demand Side Platform 02:35

    1.6 Some Different Views 02:22

    1.7 Advantages 03:33

    Measuring Display Success

    Lesson 1 - Display Advertising: Follow the Money 13:40

    1.1 Overview

    1.2 Introduction 00:10

    1.3 Follow the money 00:51

    1.4 CPM 01:38

    1.5 Cost per click 01:12

    1.6 Cost per sale 02:10

    1.7 Using CPA model 02:26

    1.8 Dynamic Cost Per Mille 04:47

    1.9 Conclusion 00:26

    Quiz

    Quiz

    Display Advertising

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Course Fee:
USD 99

Course Type:

Self-Study

Course Status:

Active

Workload:

1 - 4 hours / week

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