Display Advertising Certification Training
Simplilearn Americas LLC
Course Summary
Learn everything you need to know about Display advertising: ad options, remarketing campaign, utilization of cookies, and how to work with third-party agencies for Display campaigns.
-
+
Course Description
How do I enroll for the online training?
You can enroll for the online training through our website. You can make online payment using any of the following options:Visa debit/credit card
American Express and Diners Club cards
Master Card
PayPal
Once the online payment is done, you will automatically receive payment receipt, via email.What will I get along with this training?
In this training, you will have access to online e-learning.Do you provide money back guarantee for the training programs?
Yes. We do offer a money-back guarantee for many of our training programs. You can refer to the Refund Policy and raise refund requests via our Help and Support portal.Can I extend the access period?
Yes, you can extend the access period by paying an additional fee. Please raise a request via our Help and Support portal.Where and how can I access the e-learning content? Are there any limitations?
Once you register with us for a course by paying the course fee, you can have 24/7 access to the e-learning content on our website. An automated course purchase confirmation mail from our side will guide you through the process.I am not able to access the online course. Whom should I contact for a solution?
Please raise a request via our Help and Support portal to have your issue resolved.I want to know more about the training program. Whom do I contact?
Please join our Live Chat for instant support, call us, or Request a Call Back to have your query resolved.What do I need to do to unlock my Simplilearn certificate?
Complete 85% of the course.
Complete 1 simulation test with a minimum score of 60%.
-
+
Course Syllabus
Course preview
Understanding the Digital Customer
Lesson 1 - Display Advertising: The Digital Customer 10:32
1.1 Overview
1.2 Introduction 00:12
1.3 The Digital Consumer 00:46
1.4 Accepted Fact #1 00:36
1.5 Accepted Fact #2 00:28
1.6 Search Marketing 00:53
1.7 Primary Influence to Purchase 01:01
1.8 Online Ads 01:13
1.9 Accepted Fact #3 01:23
1.10 Searches 01:19
1.11 Relevancy 01:59
1.12 Relevancy Increases Conversions 00:34
1.13 Thank You 00:08
Quiz
Quiz
Defining Display Advertising
Lesson 1 - Display Advertising: Defining Display Advertising 09:11
1.1 Overview
1.2 Introduction 00:11
1.3 Display Ads and Banner Blindness 01:02
1.4 Text Ads 00:50
1.5 Leaderboard and Rectangle Ads 00:44
1.6 Billboard Ads 00:50
1.7 Sidekick Ads 00:40
1.8 Filmstrip Ads 00:45
1.9 Medium Rectangle Ads 00:36
1.10 Pushdown Ads 01:05
1.11 Interstitial Ads 00:25
1.12 In-Banner Video: Billboard 00:53
1.13 IAB 00:57
1.14 Thank You 00:13
Quiz
Quiz
Targeting Methods
Lesson 1 - Display Advertising: Targeting Display Advertising 15:01
1.1 Overview
1.2 Introduction 00:10
1.3 Targeting 00:55
1.4 Relevancy 00:57
1.5 Contextual Advertising 03:05
1.6 Intent of User 02:33
1.7 Retargeting 01:27
1.8 Two Types of Display Ads 01:28
1.9 Behavioral Targeting 01:49
1.10 Addressable Targeting 01:39
1.11 Privacy vs Relevance 00:58
Quiz
Quiz
Behind the Scenes of Display
Lesson 1 - Display Advertising: How to Track Cookies 13:43
1.1 Overview
1.2 Introduction 00:24
1.3 How Data is Developed 02:41
1.4 Types of Cookies 01:45
1.5 How It Works 02:28
1.6 What Happens Next 02:43
1.7 The Funnel 01:02
1.8 Retargeting 02:15
1.9 Thank You 00:25
Quiz
Quiz
Display Ad Optimization
Lesson 1 - Display Advertising: Ad Creative 13:06
1.1 Overview
1.2 Introduction 00:18
1.3 Levels of Advertising 02:46
1.4 Relevency Review 00:49
1.5 Retargeting 01:55
1.6 Behavioral Targeting 00:59
1.7 DMP 01:15
1.8 Addressability 01:48
1.9 Ad Optimization 01:34
1.10 What We've Learned 01:30
1.11 Thank You 00:12
Quiz
Quiz
Display Advertising Players
Lesson 1 - Display Advertising: The Players 10:57
1.1 Overview
1.2 Introduction 00:24
1.3 The Players, Advertisers, and Publishers 00:44
1.4 Ads on your Site 00:43
1.5 Ads Example 00:37
1.6 Behavior and Ads 00:40
1.7 Relationships Between Technology 01:19
1.8 Agencies 01:45
1.9 Ad Networks 01:02
1.10 Ad Exchanges 00:59
1.11 DSP 01:14
1.12 Browsing Behavior 01:16
1.13 Thank You 00:14
Quiz
Quiz
How Display Is Sold
Lesson 1 - Display Advertising: How it all Works 09:54
1.1 Overview
1.2 Introduction 00:22
1.3 Ad Networks 00:22
1.4 Ad Exchanges 00:40
1.5 Demand Side Platform 02:35
1.6 Some Different Views 02:22
1.7 Advantages 03:33
Measuring Display Success
Lesson 1 - Display Advertising: Follow the Money 13:40
1.1 Overview
1.2 Introduction 00:10
1.3 Follow the money 00:51
1.4 CPM 01:38
1.5 Cost per click 01:12
1.6 Cost per sale 02:10
1.7 Using CPA model 02:26
1.8 Dynamic Cost Per Mille 04:47
1.9 Conclusion 00:26
Quiz
Quiz
Display Advertising
Course Feedback
Course Feedback
That was just a sneak-peak into the lesson.
Enroll for this course and get full access.
Enroll now
