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Complete Google AdWords Professional Certification Training

Course Summary

Become a complete Google Advertising Professional. Get an in-depth understanding of the major aspects of Google advertising network including Search, Display, Mobile, and Video.


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    Course Syllabus


    Course preview

    AdWords Fundamentals

    Lesson 01 - Introduction to AdWords 10:52

    1.1 Lesson 1 - Introduction to AdWords 00:46

    1.2 Topic 1 - What is AdWords 01:53

    1.3 Topic 2 - How AdWords Works 03:56

    1.4 Topic 3 - Googles Networks 01:27

    1.5 Topic 4 - Targeting Options 01:10

    1.6 Key Takeaways 01:40

    Lesson 02 - Account Structure 14:44

    2.1 Lesson 02 - AdWords Account Structure 00:41

    2.2 Topic 1 - Overview Of Account Structure 04:04

    2.3 Topic 2 - Campaign Type Uses 02:22

    2.4 Topic 3 - Campaign Organization 02:05

    2.5 Topic 4 - Ad Group Organization 03:01

    2.6 Key Takeaways 02:31

    Lesson 03 - Keywords and Match Types 16:49

    3.1 Lesson 03 - Keywords and Match Types 00:45

    3.2 Topic 1 - Overview of Match Types 00:56

    3.3 Topic 2 - The Match Types 08:43

    3.4 Topic 3 - Negative Keywords 02:41

    3.5 Topic 4 - Search Terms Report 01:21

    3.6 Key Takeaways 02:23

    Lesson 04 - Creating Text and Search Ads 12:08

    4.1 Lesson 04 - Creating Text and Search Ads 00:42

    4.2 Topic 1 - Text Ads 07:43

    4.3 Topic 2 - Other Search Ads 01:40

    4.4 Key Takeaways 02:03

    Lesson 05 - Ad Extensions 10:19

    5.1 Lesson 05 - Ad Extensions 00:44

    5.2 Ad Extensions 07:18

    5.3 Key Takeaways 02:17

    Lesson 06 - Display Ads 06:03

    6.1 Lesson 06 - Display Ads 00:30

    6.2 Display Ad Formats 04:05

    6.3 Key Takeaways 01:28

    Lesson 07 - Display Targeting 11:16

    7.1 Lesson 07 - Display Targeting 00:41

    7.2 Topic 1 - Contextual Targeting 02:08

    7.3 Topic 2 - Audience Targeting 03:44

    7.4 Topic 3 - Placement Targeting 01:22

    7.5 Key Takeaways 03:21

    Lesson 08 - Campaign Types and Settings 21:13

    8.1 Lesson 8 - Campaign Types and Settings 00:52

    8.2 Topic 1 - Location Targeting 03:11

    8.3 Topic 2 - Language Targeting 01:44

    8.4 Topic 3 - Daily Budgets and Bidding 03:46

    8.5 Topic 4 - Ad Scheduling 02:30

    8.6 Topic 5 - Other Targeting 02:35

    8.7 Topic 6 - Campaign Types 04:13

    8.8 Key Takeaways 02:22

    Lesson 09 - Advertising Metrics 16:10

    9.1 Lesson 9 - Advertising Metrics 00:42

    9.2 Topic 1 - AdWords Metrics and Jargon 06:39

    9.3 Topic 2 - Sale Metrics 02:10

    9.4 Topic 3 - Measurement Based on Goals 04:04

    9.5 Key Takeaways 02:35

    Lesson 10 - Bidding and Bid Modifiers 16:23

    10.1 Lesson 10 - Bid Methods and Bid Modifiers 00:34

    10.2 Topic 1 - Bid Methods 06:30

    10.3 Topic 2 - Bid Modifiers 05:14

    10.4 Topic 3 - Where to Set Bids 01:58

    10.5 Key Takeaways 02:07

    Lesson 11 - Quality Score 12:22

    11.1 Lesson 11 - Quality Score 00:38

    11.2 Topic 1 - What is Quality Score 01:55

    11.3 Topic 2 - Ad Rank 04:40

    11.4 Topic 3 - Improving Quality Score 03:21

    11.5 Key Takeaways 01:48

    Lesson 12 - AdWords Reports 11:33

    12.1 Lesson 12 - AdWords Reports 00:56

    12.2 Topic 1 - The AdWords Interface 02:39

    12.3 Topic 2 - Reporting Segments 01:43

    12.4 Topic 3 - Dimensions Tab 01:50

    12.5 Topic 4 - Other Useful Reports 02:20

    12.6 Key Takeaways 02:05

    Lesson 13 - AdWords Tools 12:04

    13.1 Lesson 13 - AdWords Tools 00:57

    13.2 Topic 1 - Tracking Conversions 02:11

    13.3 Topic 2 - Campaign Planning Tools 03:35

    13.4 Topic 3 - Management Tools 01:14

    13.5 Topic 4 - Other Tools 02:32

    13.6 Key Takeaways 01:35

    Lesson 14 - Optimizing Your Account 14:29

    14.1 Lesson 14 - Optimizing Your Account 00:40

    14.2 Topic 1 - Improving ROI 10:56

    14.3 Topic 2 - Branding Goals 00:51

    14.4 Key Takeaways 02:02

    AdWords Search Advertising

    Lesson 01 - Introduction to Search 09:56

    1.1 Lesson 01 - Introduction to Search 00:37

    1.2 The Search Process 08:21

    1.3 Key Takeaways 00:58

    Lesson 02 - Keywords and Match Types 20:18

    2.1 Lesson 02 - Keywords and Match Types 00:48

    2.2 Topic 1 - Overview of Match Types 00:48

    2.3 Topic 2 - The Match Types 12:50

    2.4 Topic 3 - Negative Keywords 02:13

    2.5 Topic 4 - Search Terms Report 01:32

    2.6 Key Takeaways 02:07

    Lesson 03 - Creating Search Ads 21:11

    3.1 Lesson 03 - Creating Search Ads 00:46

    3.2 Topic 1 - Text Ads 12:10

    3.3 Topic 2 - Other Search Ads 05:50

    3.4 Key Takeaways 02:25

    Lesson 04 - Ad Extensions 11:41

    4.1 Lesson 04 - Ad Extensions 00:47

    4.2 Ad Extensions 08:41

    4.3 Key Takeaways 02:13

    Lesson 05 - Account Structure 14:50

    5.1 Lesson 05 - Account Structure 00:44

    5.2 Topic 1 - Overview of Account Structure 03:35

    5.3 Topic 2 - Search Campaign Types 02:07

    5.4 Topic 3 - Search Campaign Organization 03:18

    5.5 Topic 4 - Ad Group Organization 03:06

    5.6 Key Takeaways 02:00

    Lesson 06 - Campaign Settings 14:46

    6.1 Lesson 06 - Campaign Settings 01:05

    6.2 Topic 1 - Location Targeting 05:00

    6.3 Topic 2 - Language Targeting 01:34

    6.4 Topic 3 - Daily Budgets and Bidding 02:47

    6.5 Topic 4 - Ad Rotation 02:15

    6.6 Key Takeaways 02:05

    Lesson 07 - Advertising Metrics 14:46

    7.1 Lesson 07 - Advertising Metrics 00:48

    7.2 Topic 1 - AdWords Metrics and Jargon 05:34

    7.3 Topic 2 - Sale Metrics 06:33

    7.4 Key Takeaways 01:51

    Lesson 08 - Bid Methods and Bid Modifiers 17:48

    8.1 Lesson 08 - Bid Methods and Bid Modifiers 00:32

    8.2 Topic 1 - Bid Methods 07:40

    8.3 Topic 2 - Bid Modifiers 06:35

    8.4 Topic 3 - Set Bids 01:03

    8.5 Key Takeaways 01:58

    Lesson 09 - Quality Score 12:31

    9.1 Lesson 09 - Quality Score 00:36

    9.2 Topic 1 - Quality Score 01:47

    9.3 Topic 2 - Ad Rank 04:10

    9.4 Topic 3 - Improving Quality Score 04:15

    9.5 Key Takeaways 01:43

    Lesson 10 - AdWords Reports 15:04

    10.1 Lesson 10 - AdWords Reports 00:48

    10.2 Topic 1 - The AdWords Interface 02:20

    10.3 Topic 2 - Reporting Segments 01:01

    10.4 Topic 3 - Useful Reports 09:20

    10.5 Key Takeaways 01:35

    Lesson 11 - AdWords Tools 13:34

    11.1 Lesson 11 - AdWords Tools 00:49

    11.2 Topic 1 - Tracking Conversions 04:13

    11.3 Topic 2 - Scaling Your Account 03:15

    11.4 Topic 3 - Other Tools 02:56

    11.5 Key Takeaways 02:21

    Lesson 12 - Optimizing Your Account 13:47

    12.1 Lesson 12 - Optimizing Your Account 00:41

    12.2 Topic 1 - Goal Setting 03:27

    12.3 Topic 2 - Managing Ad Groups 04:17

    12.4 Topic 3 - Managing Bids and Budget 01:37

    12.5 Topic 4 - Ongoing Monitoring 02:15

    12.6 Key Takeaways 01:30

    AdWords Display Advertising

    Lesson 01 - Introduction to Display 07:56

    1.1 Lesson 01 - Introduction to Display 00:42

    1.2 What is Display Advertising 05:40

    1.3 Key Takeaways 01:34

    Lesson 02 - Account Structure 09:54

    2.1 Lesson 02 - Account Structure 00:34

    2.2 Topic 1 - Overview of Account Structure 03:21

    2.3 Topic 2 - Campaign Type Uses 04:30

    2.4 Key Takeaways 01:29

    Lesson 03 - Campaign Settings 11:09

    3.1 Lesson 03 - Campaign Settings 01:02

    3.2 Topic 1 - Location and Language Targeting 02:28

    3.3 Topic 2 - Daily Budgets and Bidding 02:14

    3.4 Topic 3 - Ad Scheduling 01:06

    3.5 Topic 4 - Ad Display Options 02:50

    3.6 Key Takeaways 01:29

    Lesson 04 - Introducing Display Targeting 10:58

    4.1 Lesson 04 - Introducing Display Targeting 00:35

    4.2 Topic 1 - Contextual Targeting 02:13

    4.3 Topic 2 - Audience Targeting 04:32

    4.4 Topic 3 - Placement Targeting 02:05

    4.5 Key Takeaways 01:33

    Lesson 05 - Advanced Display Targeting 19:31

    5.1 Lesson 05 - Advanced Display Targeting 00:31

    5.2 Topic 1 - Flexible Targeting 04:37

    5.3 Topic 2 - Exclusions 06:14

    5.4 Topic 3 - Ad Group Organization 07:00

    5.5 Key Takeaways 01:09

    Lesson 06 - Display Text Ads 11:39

    6.1 Lesson 06 - Display Text Ads 00:34

    6.2 Topic 1 - Text Ads 07:42

    6.3 Topic 2 - Ad Extensions 01:26

    6.4 Key Takeaways 01:57

    Lesson 07 - Rich Media Ads 12:31

    7.1 Lesson 07 - Rich Media Ads 00:35

    7.2 Topic 1 - Rich Media Ads 07:56

    7.3 Topic 2 - Ad Gallery 02:28

    7.4 Key Takeaways 01:32

    Lesson 08 - YouTube and Video Ads 07:14

    8.1 Lesson 08 - YouTube and Video Ads 00:32

    8.2 Topic 1 - YouTube Pages 01:46

    8.3 Topic 2 - Video Ads 02:03

    8.4 Topic 3 - Video Targeting Research 01:02

    8.5 Key Takeaways 01:51

    Lesson 09 - Bidding and Ad Rank 24:55

    9.1 Lesson 09 - Bidding and Ad Rank 00:32

    9.2 Topic 1 - Bid Methods 09:24

    9.3 Topic 2 - Bid Modifiers 04:45

    9.4 Topic 3 - Ad Rank 06:41

    9.5 Key Takeaways 03:33

    Lesson 10 - Display Report 09:06

    10.1 Lesson 10 - Display Reports 00:35

    10.2 Topic 1 - The AdWords Interface 01:23

    10.3 Topic 2 - Useful Reports 05:42

    10.4 Key Takeaways 01:26

    Lesson 11 - Display Tools 09:40

    11.1 Lesson 11 - Display Tools 00:28

    11.2 Topic 1 - Tracking Conversions 05:26

    11.3 Topic 2 - Scaling Your Account 01:04

    11.4 Topic 3 - Ad Research and Creation 01:03

    11.5 Key Takeaways 01:39

    Lesson 12 - Optimizing Your Account 10:09

    12.1 Lesson 12 Optimizing Your Account 00:33

    12.2 Topic 1 - Goal Setting 02:56

    12.3 Topic 2 - Overall Goals 03:04

    12.4 Topic 3 - Managing Bids and Budge 02:19

    12.5 Key Takeaways 01:17

    AdWords Mobile Advertising

    Lesson 01 - Introduction to Mobile Advertising 17:15

    1.1 Introduction to Mobile Advertising 00:48

    1.2 Topic 1 - The Mobile Advertising Exam 03:06

    1.3 Topic 2 - Mobile Advertising Overview 12:21

    1.4 Key Takeaways 01:00

    Lesson 02 - Using Mobile Ads to Drive Business 19:37

    2.1 Introduction 00:46

    2.2 Mobile Ads for Business 17:11

    2.3 Key Takeaways 01:40

    Lesson 03 - Google Offerings and Mobile Insights 17:06

    3.1 Introduction 00:48

    3.2 Topic1 Advantages of Google Advertising 03:35

    3.3 Topic2 Mobile Site and App 11:06

    3.4 Key Takeaways 01:37

    Lesson 04 - Targeting and Bid Strategies 14:07

    4.1 Targeting and Bid Strategies 00:46

    4.2 Topic 1 - Mobile Bid and Targeting Options 11:44

    4.3 Key Takeaways 01:37

    Lesson 05 - Google Networks and Ad Formats 17:58

    5.1 Lesson 5 - Google Networks and Ad Formats 01:32

    5.2 Topic 1 - Google Ad Networks 05:51

    5.3 Topic 2 - Type of Ad Formats 09:35

    5.4 Key Takeaways 01:00

    Lesson 06 - Types of Mobile Ads 18:11

    6.1 Types of Mobile Ads 00:51

    6.2 Topic 1 - Mobile Ads Across Networks 11:21

    6.3 Topic 2 - Deep Links 04:32

    6.4 Key Takeaways 01:27

    Lesson 07 - Measurement 13:53

    7.1 Lesson 7 - Measurement 00:48

    7.2 Conversion Tracking for Measurement 11:42

    7.3 Key Takeaways 01:23

    Lesson 08 - Measurement Continued 11:08

    8.1 Lesson 8 - Measurement Continued 00:49

    8.2 Call Conversion Tracking for Measurement 08:43

    8.3 Key Takeaways 01:36

    AdWords Video Advertising

    Lesson 01 - YouTube Advertising Basics 15:49

    1.1 Lesson 01 - YouTube Advertising Basics 00:44

    1.2 Topic 1 - AdWords and TrueView Ads 07:05

    1.3 Topic 2 - YouTube and Google 06:46

    1.4 Key Takeaways 01:14

    Lesson 02 - Video Campaign Overview 14:20

    2.1 Lesson 02 - Video Campaign Overview 00:41

    2.2 Topic 1 - Creation of Campaign 03:45

    2.3 Topic 2 - TrueView Ads 05:44

    2.4 Topic 3 - Targeting Groups and Bulk Management 03:10

    2.5 Key Takeaways 01:00

    Lesson 03 - Video Ad Formats 16:11

    3.1 Lesson 03 - Video Ad Formats 00:41

    3.2 Topic 1 - Overview of TrueView Ads 07:11

    3.3 Topic 2 - Targeting Ads and Exclusions 06:32

    3.4 Key Takeaways 01:47

    Lesson 04 - Video Remarketing 14:06

    4.1 Lesson 04 - Video Remarketing 00:42

    4.2 Topic 1 - Video Remarketing Process and Best Practices 06:23

    4.3 Topic 2 - Getting Your Ad Approved 05:32

    4.4 Key Takeaways 01:29

    Lesson 05 - Reservation Video Ads 14:21

    5.1 Lesson 5 - Reservation Video Ads 01:04

    5.2 Reservation Media and Campaign Overview 11:54

    5.3 Key Takeaways 01:23

    Lesson 06 - Improving and Optimizing Campaigns 13:49

    6.1 Lesson 06 - Improving and Optimizing Video Ad Campaigns 01:07

    6.2 Video Ads Optimization Overview 10:38

    6.3 Key Takeaways 02:04

    Lesson 07 - Tracking and Measurement Part 1 19:52

    7.1 Lesson 07 - Tracking and Measurement Part 1 00:58

    7.2 Strategies for YouTube Video Content 17:17

    7.3 Key Takeaways 01:37

    Lesson 08 - Tracking and Measurement Part 2 20:39

    8.1 Lesson 08 - Tracking and Measurement Part 2 00:45

    8.2 Creating Video Ads 17:32

    8.3 Key Takeaways 02:22

    That was just a sneak-peak into the lesson.
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Course Fee:
USD 299

Course Type:

Self-Study

Course Status:

Active

Workload:

1 - 4 hours / week

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