Holiday PPC Advertising Certification Training
Simplilearn Americas LLC
Course Summary
Understand the psychology of holiday goers, and develop skills to tailor campaigns to generate more clicks and conversions.
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Course Description
How do I enroll for the online training?
You can enroll for the online training through our website. You can make online payment using any of the following options:Visa debit/credit card
American Express and Diners Club cards
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Once the online payment is done, you will automatically receive payment receipt, via email.What will I get along with this training?
In this training, you will have access to online e-learning.Do you provide money back guarantee for the training programs?
Yes. We do offer a money-back guarantee for many of our training programs. You can refer to the Refund Policy and raise refund requests via our Help and Support portal.Can I extend the access period?
Yes, you can extend the access period by paying an additional fee. Please raise a request via our Help and Support portal.Where and how can I access the e-learning content? Are there any limitations?
Once you register with us for a course by paying the course fee, you can have 24/7 access to the e-learning content on our website. An automated course purchase confirmation mail from our side will guide you through the process.I am not able to access the online course. Whom should I contact for a solution?
Please raise a request via our Help and Support portal to have your issue resolved.I want to know more about the training program. Whom do I contact?
Please join our Live Chat for instant support, call us, or Request a Call Back to have your query resolved.What do I need to do to unlock my Simplilearn certificate?
Complete 85% of the course.
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Course Syllabus
Course preview
Holiday PPC Advertising
Lesson 1 - Study Guide: Holiday PPC Advertising Strategies
1.1 Overview
Lesson 2 - PPC for the Holidays 45:04
2.1 Overview
2.2 Introduction 00:45
2.3 Traffic Changes During Holidays 00:57
2.4 Online Search & Sales Trends 01:49
2.5 Holiday Keywords 01:38
2.6 Topical Keywords 01:44
2.7 Keyword Mining 00:42
2.8 Negative Keywords 01:00
2.9 Holiday Ads 00:22
2.10 Site Links 00:43
2.11 Product Extensions 01:01
2.12 Location Extensions 00:49
2.13 Benefits for Buyers 01:26
2.14 Campaign Experiments 00:47
2.15 Landing Pages 01:45
2.16 Gift Buying Guides 00:45
2.17 Up-selling & Cross-selling 01:52
2.18 Shipping Guides 01:03
2.19 Bidding & Budgets 02:28
2.20 Conversion Optimizer 00:52
2.21 Ad Rotation 01:15
2.22 Budgets 01:08
2.23 Display Networks 01:19
2.24 Contextual Targeting 00:35
2.25 Topic Targeting 01:03
2.26 Display Ad Builder 01:20
2.27 Remarketing 02:16
2.28 Creating Audiences 05:57
2.29 Mobile Overview 01:08
2.30 Mobile Keyword Research 00:22
2.31 Mobile Location Extensions 00:59
2.32 Other Mobile Considerations 01:32
2.33 Conclusion 03:42
Lesson 3 - Conversion Optimization for the Holidays 14:16
3.1 Overview
3.2 Introduction 00:17
3.3 Tips for Holiday Sales 01:08
3.4 Conversion Trinity 03:11
3.5 Why Do Business With You 00:54
3.6 Optimize Internal Search 00:45
3.7 Video Calls to Action 01:16
3.8 Badging and Messaging 01:51
3.9 Shopping Cart Tips 03:34
3.10 Email Tips 00:42
3.11 Flash Sales 00:30
3.12 Thank You 00:08
Lesson 4 - YouTube for the Holidays 15:12
4.1 Overview
4.2 Introduction 00:38
4.3 Who Watches YouTube 02:23
4.4 What Do They Watch 00:50
4.5 Examples 01:25
4.6 When to Start 00:35
4.7 Tools to Create 01:13
4.8 Where to Get Insights 01:59
4.9 Why This Season 01:52
4.10 How to Jumpstart 03:38
4.11 Ready to Launch 00:39
Lesson 5 - Paid Search Analytics: End-to-End Reporting 12:10
5.1 Overview
5.2 Introduction 03:20
5.3 E2E Paid Search Report 06:03
5.4 Keywords and Matchtype Performance 02:47
Quiz
Quiz
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