MyPage is a personalized page based on your interests.The page is customized to help you to find content that matters you the most.


I'm not curious

Holiday PPC Advertising Certification Training

Course Summary

Understand the psychology of holiday goers, and develop skills to tailor campaigns to generate more clicks and conversions.


  • +

    Course Syllabus


    Course preview

    Holiday PPC Advertising

    Lesson 1 - Study Guide: Holiday PPC Advertising Strategies

    1.1 Overview

    Lesson 2 - PPC for the Holidays 45:04

    2.1 Overview

    2.2 Introduction 00:45

    2.3 Traffic Changes During Holidays 00:57

    2.4 Online Search & Sales Trends 01:49

    2.5 Holiday Keywords 01:38

    2.6 Topical Keywords 01:44

    2.7 Keyword Mining 00:42

    2.8 Negative Keywords 01:00

    2.9 Holiday Ads 00:22

    2.10 Site Links 00:43

    2.11 Product Extensions 01:01

    2.12 Location Extensions 00:49

    2.13 Benefits for Buyers 01:26

    2.14 Campaign Experiments 00:47

    2.15 Landing Pages 01:45

    2.16 Gift Buying Guides 00:45

    2.17 Up-selling & Cross-selling 01:52

    2.18 Shipping Guides 01:03

    2.19 Bidding & Budgets 02:28

    2.20 Conversion Optimizer 00:52

    2.21 Ad Rotation 01:15

    2.22 Budgets 01:08

    2.23 Display Networks 01:19

    2.24 Contextual Targeting 00:35

    2.25 Topic Targeting 01:03

    2.26 Display Ad Builder 01:20

    2.27 Remarketing 02:16

    2.28 Creating Audiences 05:57

    2.29 Mobile Overview 01:08

    2.30 Mobile Keyword Research 00:22

    2.31 Mobile Location Extensions 00:59

    2.32 Other Mobile Considerations 01:32

    2.33 Conclusion 03:42

    Lesson 3 - Conversion Optimization for the Holidays 14:16

    3.1 Overview

    3.2 Introduction 00:17

    3.3 Tips for Holiday Sales 01:08

    3.4 Conversion Trinity 03:11

    3.5 Why Do Business With You 00:54

    3.6 Optimize Internal Search 00:45

    3.7 Video Calls to Action 01:16

    3.8 Badging and Messaging 01:51

    3.9 Shopping Cart Tips 03:34

    3.10 Email Tips 00:42

    3.11 Flash Sales 00:30

    3.12 Thank You 00:08

    Lesson 4 - YouTube for the Holidays 15:12

    4.1 Overview

    4.2 Introduction 00:38

    4.3 Who Watches YouTube 02:23

    4.4 What Do They Watch 00:50

    4.5 Examples 01:25

    4.6 When to Start 00:35

    4.7 Tools to Create 01:13

    4.8 Where to Get Insights 01:59

    4.9 Why This Season 01:52

    4.10 How to Jumpstart 03:38

    4.11 Ready to Launch 00:39

    Lesson 5 - Paid Search Analytics: End-to-End Reporting 12:10

    5.1 Overview

    5.2 Introduction 03:20

    5.3 E2E Paid Search Report 06:03

    5.4 Keywords and Matchtype Performance 02:47

    Quiz

    Quiz

    That was just a sneak-peak into the lesson.
    Enroll for this course and get full access.
    Enroll now


Course Fee:
USD 99

Course Type:

Self-Study

Course Status:

Active

Workload:

1 - 4 hours / week

Attended this course?

Back to Top

Awards & Accolades for MyTechLogy
Winner of
REDHERRING
Top 100 Asia
Finalist at SiTF Awards 2014 under the category Best Social & Community Product
Finalist at HR Vendor of the Year 2015 Awards under the category Best Learning Management System
Finalist at HR Vendor of the Year 2015 Awards under the category Best Talent Management Software
Hidden Image Url

Back to Top