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Digital Marketing for CXOs

Course Summary

Learn how digital marketing can support your organization’s business goals. This course is designed to help CXOs make informed decisions and strategize their online marketing efforts.


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    Course Syllabus


    Course preview

    Digital Marketing for CXOs

    Lesson 01 - Overview of the Digital Marketing Evolution 36:15

    1.1 Faculty Introduction 00:27

    1.2 Introduction 01:05

    1.3 The MarTech Landscape 03:18

    1.4 The Customer Journey 14:17

    1.5 Measuring the Digital Enterprise 11:38

    1.6 Marketing Organization Structure 04:18

    1.7 The Way Forward 01:12

    That was just a sneak-peak into the lesson.
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Course Fee:
USD 199

Course Type:

Self-Study

Course Status:

Active

Workload:

1 - 4 hours / week

This course is listed under Digital Media & Games and E-Commerce Community

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Awards & Accolades for MyTechLogy
Winner of
REDHERRING
Top 100 Asia
Finalist at SiTF Awards 2014 under the category Best Social & Community Product
Finalist at HR Vendor of the Year 2015 Awards under the category Best Learning Management System
Finalist at HR Vendor of the Year 2015 Awards under the category Best Talent Management Software
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