Boost Website Sales Fast with Conversion Rate Optimization
Udemy
Course Summary
Discover conversion rate optimization to get many more website sales or leads per month - without needing more traffic!
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Course Description
Frustrated with low sales or leads coming from your website? Learn how to use conversion rate optimization best practices and techniques to quickly boost your website sales or leads - from your existing visitors! --------------------------------------------------------------------------------------------------------- The results you'll love: 100s of extra sales or leads on your website per month - due to it converting much higher percent of your visitors (no extra traffic needed). What my new students are already saying: I’m halfway through the course (I can’t stop) and I’ve learned about 20 new things already! Really looking forward to implementing them on my site and increasing my sales. Thanks, Chris Bleill --------------------------------------------------------------------------------------------------------- The awesome benefits you get from taking this course:
- Much greater sales or leads from your website and existing visitors - all without having to spend more money on driving new traffic.
- Significantly higher-conversion rate for your website, converting a bigger percentage of your existing visitors into leads or sales.
- Visitors raving about your website, returning in droves to convert and recommending it to their friends.
- Competitors wondering how your website converts much better than theirs, taking many of their visitors & customers away
- Ultimately, much greater online revenue for your business!
- It’s a great course all about conversion rate optimization (CRO) - this is essential to maximize your website sales & profits!
- I’ll show you secrets that high-converting websites do to increase sales & leads, like Amazon and SEOmoz.
- I’ll reveal to you CRO, web analytics and A/B testing techniques pro’s use to quickly boost sales/ leads – for all types of websites.
- Delivered in 31 days of video lessons stepping you through what you need to become a highly-converting website.
- I've helped improve conversions and sales for many 100's of websites over the last 10 years, ranging from Disney and Vodafone's to small ecommerce stores and lead generation sites.
- I'm the author of two major books on conversion rate optimization - 'Website Optimization: An Hour a Day' and 'Landing Page Optimization' with Tim Ash.
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Course Syllabus
- Intro, essentials and setting up tools
- An intro to the course, CRO and highly converting websites
- Set up analytics tool, learn and setup tracking essentials
- Set up A/B testing tool, understand testing best practices
- Web analytics powered CRO
- The importance of web analytics and key metrics to monitor
- Key analytics reports to analyze for CRO insights
- The power of visitor segments and dashboards
- Becoming a visitor-centric highly-converting website
- Create major use cases for your main types of visitors
- Create/improve unique value proposition and clearly promote it
- Gain the voice of your visitor: get live feedback and survey them
- Laying the foundation of a high converting website
- Understand page layout best practices and page fold
- Focus and cut out the clutter
- Improve load time and check in different browsers/resolutions
- Optimizing key website elements
- Optimize your headlines and text
- Optimize your images and videos
- Optimize your call-to-action buttons
- Optimize your navigation menus and navigation links
- Optimize your internal search and learn from insights
- Build and optimize your mobile website version
- Secrets for highly influencing your visitors to convert
- Build social proof with testimonials, reviews, ratings, usage numbers
- Ensure your visitors trust your site and feel safe to order
- Reduce the risk of purchase with guarantees and offers
- Using scarcity and urgency to increase conversions
- Optimizing key pages for higher conversions
- Optimize your homepage
- Optimize your product/service pages
- Optimize your category pages
- Optimize your checkout or signup flow
- Optimize other key types of pages
- When to use landing pages and how to optimize
- Focus on getting visitors to return and convert
- Collect visitors email by offering good prominent incentive
- Optimize your emails: confirmation, autoresponder series, and others
- Review CRO your efforts and continue optimization
- Review efforts, conversion lifts and keep on optimizing!
