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Boost Website Sales Fast with Conversion Rate Optimization

Course Summary

Discover conversion rate optimization to get many more website sales or leads per month - without needing more traffic!

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    Course Syllabus

    • Intro, essentials and setting up tools
      • An intro to the course, CRO and highly converting websites
      • Set up analytics tool, learn and setup tracking essentials
      • Set up A/B testing tool, understand testing best practices
    • Web analytics powered CRO
      • The importance of web analytics and key metrics to monitor
      • Key analytics reports to analyze for CRO insights
      • The power of visitor segments and dashboards
    • Becoming a visitor-centric highly-converting website
      • Create major use cases for your main types of visitors
      • Create/improve unique value proposition and clearly promote it
      • Gain the voice of your visitor: get live feedback and survey them
    • Laying the foundation of a high converting website
      • Understand page layout best practices and page fold
      • Focus and cut out the clutter
      • Improve load time and check in different browsers/resolutions
    • Optimizing key website elements
      • Optimize your headlines and text
      • Optimize your images and videos
      • Optimize your call-to-action buttons
      • Optimize your navigation menus and navigation links
      • Optimize your internal search and learn from insights
      • Build and optimize your mobile website version
    • Secrets for highly influencing your visitors to convert
      • Build social proof with testimonials, reviews, ratings, usage numbers
      • Ensure your visitors trust your site and feel safe to order
      • Reduce the risk of purchase with guarantees and offers
      • Using scarcity and urgency to increase conversions
    • Optimizing key pages for higher conversions
      • Optimize your homepage
      • Optimize your product/service pages
      • Optimize your category pages
      • Optimize your checkout or signup flow
      • Optimize other key types of pages
      • When to use landing pages and how to optimize
    • Focus on getting visitors to return and convert
      • Collect visitors email by offering good prominent incentive
      • Optimize your emails: confirmation, autoresponder series, and others
    • Review CRO your efforts and continue optimization
      • Review efforts, conversion lifts and keep on optimizing!

Course Fee:
USD 149

Course Type:


Course Status:



1 - 4 hours / week

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Awards & Accolades for MyTechLogy
Winner of
Top 100 Asia
Finalist at SiTF Awards 2014 under the category Best Social & Community Product
Finalist at HR Vendor of the Year 2015 Awards under the category Best Learning Management System
Finalist at HR Vendor of the Year 2015 Awards under the category Best Talent Management Software
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